Mellissa Norman -        Business models          and Growth         @Innovate 13        @melmediasauce
Outline              Insight          Implementation
Worked with   BBC, Pact, Npower, Royal Shakespeare Company,Royal Commonwealth Society, NixonMcinnes, UNESCO,    Social Med...
Levels of Business     Overriding strategy &     Business model      Business plan &      implementation      Day to day b...
IBM Global Survey 2012“Financial outperformers are making bolder   plays. These companies anticipate more change, and mana...
IBM Global Survey             73%
The BM Framework   www.businessmodelgeneration
Customer relationshipGiffGaff
PricingGreenman
The Steps-for companies… 1. To map your current model. 2. To review it. 3. Develop, modify & test the business model. 4. R...
TOOLS   o Media-sauce. org     (Workbook in Resources)   o (Blog post- Value Proposition Template)   o connect.innovateuk....
Thank youmel@media-sauce.org
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business models and growth- how to implement

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Talk I gave at this year's Innovate 13 conference in London. It was on 'What's your business model' session

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  • Focus on two things today, first looking at some insight into the business model world and how to implement business model innovation in your company.
  • My background
  • 3 levels of business.The biggest focus is on the day to day and the business plan and implementation level. More and more companies need to unlock the 3rd level. This is either a competitive advantage to being necessary depending on what industry you are in.
  • ‘When comparing outperformers with underperformers, we saw no significant difference in their approaches to product and service innovation. Where they differ is in their approach to business model innovation. ‘When it comes to pursuing disruptive innovation, M&E CEOs lead the way.
  • 73 %of the global CEOs aim to improve their understanding of individual customer needs.Regularly reviewing where you are, not just on strategy but on the framework of your whole company.
  • The most important boxes in the business model canvas are the value proposition and customer segments, i.e who it is for.Value proposition is one of the hardest things for companies to define.
  • Giffgaff, have reinvented the usual model business model by having a closer relationship with their customers.
  • A company that has mixed an off line model and a online on change their buying and selling price.
  • Here are some tools to help you map and evaluate your business model
  • business models and growth- how to implement

    1. 1. Mellissa Norman - Business models and Growth @Innovate 13 @melmediasauce
    2. 2. Outline Insight Implementation
    3. 3. Worked with BBC, Pact, Npower, Royal Shakespeare Company,Royal Commonwealth Society, NixonMcinnes, UNESCO, Social Media Week, Brighton Festival, Viadeo, Tyneside Cinema, Yipp Films
    4. 4. Levels of Business Overriding strategy & Business model Business plan & implementation Day to day business
    5. 5. IBM Global Survey 2012“Financial outperformers are making bolder plays. These companies anticipate more change, and manage it better. They are alsomore global in their business designs, partnermore extensively and choose more disruptive forms of business model innovation. “
    6. 6. IBM Global Survey 73%
    7. 7. The BM Framework www.businessmodelgeneration
    8. 8. Customer relationshipGiffGaff
    9. 9. PricingGreenman
    10. 10. The Steps-for companies… 1. To map your current model. 2. To review it. 3. Develop, modify & test the business model. 4. Repeat, if necessary. _________
    11. 11. TOOLS o Media-sauce. org (Workbook in Resources) o (Blog post- Value Proposition Template) o connect.innovateuk.org/web/investment- business-models-and-growth
    12. 12. Thank youmel@media-sauce.org

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