Social Media Basics for Job Search

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Social Media Basics for Job Search

  1. 1. Using Social Media to StandOut in the CrowdMike EllsworthSocial Media Performance GS i l M di P f Groupwww.SocialMediaPerformanceGroup.com
  2. 2. About ME• LinkedIn user since June 16 2003 6 16, 2003, weeks after it debuted• Networking online since the 80s• 15 years at Nielsen Co.• 6 years as IT strategy consultant• 3.5 years at State of Minnesota y – Program Director of CareerOneStop• But here as a citizen and entrepreneurCopyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  3. 3. Finding a Job During a Recession• Remember that jobs are still out there• K Keep networking t ki• Use your family network wisely3 Connection
  4. 4. Finding a Job - Offline• Rework your resume – Make it keyword rich – more later on that – Talk about what you DID, not what you were DID responsible for – Always include outcomes – “grew sales grew to $1B”• Post it everywhere – I still get queries from resume postings that are years old4
  5. 5. Copyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  6. 6. I don’t think we’re only offline anymore . . .Copyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  7. 7. Finding a Job - Online • “For every 1 470 resumes there’s 1 job For 1,470 resumes, there s offer made and accepted” – Richard Bolles bestselling author Bolles, author, What Color is Your Parachute? • In 2008, only 12% of jobs came from job boards 7Copyright © 2009, StratVantage Consulting, LLC
  8. 8. Finding a Job - Approach• Top Goals for Online Networking – Create a community of contacts who can recommend you and connect you – Conduct research on employers – Expand your job search to new markets – Create a higher profile and build your personal brand8
  9. 9. Managing Your Online Brand• Don’ts (rules apply for all online media) ( pp y ) • Badmouth current/previous employer/colleagues • M ti you’re on a j b search if your present Mention ’ job h t employer isn’t aware • Write or post anything you wouldn’t want wouldn t o Your own family to see o To see on a billboard o To be published on the front page of the Wall Street Journal
  10. 10. What Employers Look For Online• Background supporting job qualifications• Demonstrated fit for culture• Profile was creative• Great references posted• Professional image portrayed• Honors/awards received and highlighted• Demonstrated a wide range of interests10
  11. 11. So That’s What You Must Provide • Make sure all your online information: • Demonstrates your background and qualifications • Demonstrates your ability to fit in • Shows creativity • Includes references and testimonials • Is professional • Highlights honors/awards • Demonstrates wide range of interests11
  12. 12. How to Find a Job Source: Jeremiah Owyang www.web- strategist.com/blog/category/jo b-survey/
  13. 13. Finding a Job – People Search • Job search is now “people search” people search – Name the top companies you want to work for – Find people who are employed at those companies – Network with them, form a strong relationship them and they perform the job search for you. Dan Schawbel, PersonalBrandingBlog.comCopyright © 2009, StratVantage Consulting, LLC
  14. 14. Finding a Job – People Search • In fact, many employers avoid posting fact jobs • They search job boards and LinkedIn instead 14Copyright © 2009, StratVantage Consulting, LLC
  15. 15. What is Social Media / Social Networking?And Why Should You Care?
  16. 16. What Social Media Is NotSocial Media is Not:• A Fad• F Kids For Kid• About the Tools• About the Techniques• A Numbers Game• A Replacement Copyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  17. 17. What Social Media IsSocial Media is:• Relevant to job search• F Everyone For E• About Creating Conversations• About Strategy• About Planning and Execution• About Creating Relationships• ASSupplement to Existing Techniques l t t E i ti T h i Copyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  18. 18. Social Media Approach - ToolsCopyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  19. 19. Social Media Approach – Strategic Copyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  20. 20. Social Media Success StoriesSales - Trissential and Cargill• $12M vs. $120B• L Local vs. Gl b l l Global• Told not to waste time trying to become a vendor• They actually laughed at him! y y g Copyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  21. 21. Social Media Success StoriesSales - Trissential and Cargill• Sales guy connected with Cargill employees on LinkedIn• Met with these contacts when there was no opportunity in sight t it i i ht• One day, Cargill contacted him to meet• 9 months of social networking produced sales agreement with Cargill g gCopyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  22. 22. Social Media Success StoriesI got my current job position thanks to LinkedInLinkedIn has provided me the following benefits: 1. Using LinkedIn I have gained a straightforward access to t some of the brightest minds worldwide f th b i ht t i d ld id 2. I have enjoyed great visibility, a positive reputation and recognition of the LinkedIn community, when I have assumed as part of my personal branding strategy a collaborative attitude by being active in LinkedIn AnswersCopyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  23. 23. Social Media Success StoriesI got my current job position thanks to LinkedInLinkedIn has provided me the following benefits: 5. LinkedIn has provided me the rare, but valuable opportunity of getting in touch with professionals t it f tti i t h ith f i l belonging to multiple disciplines and to different cultural contexts. 8. Being a credible and trustful networker, helping to others to solve their problems or doubts being sincere doubts, are important factors to build mutually beneficial relationshipsCopyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  24. 24. Social Media Success StoriesI got my current job position thanks to LinkedInLinkedIn has provided me the following benefits: 9. LinkedIn has been a fundamental resource in building a positive reputation as a collaborative and iti t ti ll b ti d knowledgeable member of the networked community and has enforced my own personal branding strategy.Copyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  25. 25. Social Media Success StoriesJob ResearchI got my current role through LinkedIn. I was based in the UK and was about to be offered by 2 different firms here in Brisbane. I didnt have the opportunity to meet either of the firms and therefore looked up people on LinkedIn who had previously worked for one or both of the firms firms. I made contact with them to get references on the firms and one of these people said his current company was hiring and that they had a London office so I could go and meet the UK directors and get a feel for the firm. They turned out to be a much more suitable organisation than the other 2 and I have no been working here for over 15 months.Copyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  26. 26. Social Media Success StoriesHiring• I am part of talent acquisition team and hired candidates across all levels in all geographies through networking sites.• I feel LinkedIn and Facebook both are very effective tool not only for hiring as well as for business development development. These websites play a critical role in employer branding. We created 2 groups on LinkedIn and 1 corporate Webpage on Facebook.• We also engage prospective employees through these networking sites and highlight our work culture culture, achievements and events. It is the most economic source for hiring.Copyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  27. 27. You are part of a marketplace. You need to stand out
  28. 28. The Big 3• We’re mostly going to talk about the We re Big 3 of Social Media Copyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  29. 29. Why Use LinkedIn?• It’s a professional social networking site . . It s• For professionals• 55 million of themCopyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  30. 30. Who is On LinkedIn?Copyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  31. 31. Who is On LinkedIn?Copyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  32. 32. Top LinkedIn Tips• Ensure your personal profile is complete and create a company profile• Search competition customers prospects competition, customers,• Follow Just Joined• Ask and Answer Questions• Join Groups pCopyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  33. 33. Ensure Profile is Complete• Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn• G t recommendations Get d ti – Ask your customersCopyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  34. 34. Create Your Profile – Current and past position – complete – Education – complete – Photo – just you, taken by a pro you – Nickname or maiden name – for search – Summary – more on this – Websites – all of them – Interests – be careful – Email addresses – all of them – NO TYPOS!Copyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  35. 35. Profile Contents• The more info the better• Use industry-specific keywords• U acronyms AND spell th Use ll them out t – Searchability – Keywords, keywords, keywords! – Google your competition to find good keywords – Search your competition on LinkedInCopyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  36. 36. Create Your Profile• Make your profile public – Can be found on Google!Copyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  37. 37. Your Professional Headline• Pay particular attention to your Professional HeadlineCopyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  38. 38. Top LinkedIn Tips• Ensure your personal profile is complete and create a company profile• Search competition, customers competition customers, prospects• F ll Follow J t J i d Just Joined• Ask and Answer Questions• Join GroupsCopyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  39. 39. Searching on LinkedIn• LinkedIn free account limits search viewing to 100 results – Search for prospects – Search for companies• U quotes around search Use t d h terms for example “produce b “ d buyer”, “ i president” ” “vice id t”• Use OR to combine searches “buyer" OR “retailer”Copyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  40. 40. Three Degrees of LinkedIn 1st 1 st 3 rd 2 3 rd 2 nd 3 rd 1 st 1 st 2 nd 3 rd Peter Winer Chris Brogan 3 rd Guy Kawasaki 1 st 1st 2 nd 2 nd 3 rd 2 nd 3 rd 1 stCopyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  41. 41. Search Companies• Search• Or Browse IndustriesCopyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  42. 42. Copyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  43. 43. Copyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  44. 44. Power Tool: Google• LinkedIn limits searched to 100 results• site:www.linkedin.com YOUR KEYWORDS HERE and LOCATION -directory Excludes company directory• F example: For l• site:www.linkedin.com developer and Minnesota -directoryCopyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  45. 45. Top LinkedIn Tips• Ensure your personal profile is complete and create a company profile• Search competition customers prospects competition, customers,• Follow Just Joined• Ask and Answer Questions• Join Groups pCopyright © 2010, StratVantage Consulting, LLC. All Rights Reserved47
  46. 46. Follow Just Joined – Check out the Just Joined LinkedIn section of your Home page: • New LinkedIn users that worked or attended the companies and schools listed on your profile • Click links, find people you know, and invite them to connectCopyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  47. 47. Top LinkedIn Tips• Ensure your personal profile is complete and create a company profile• Search competition customers prospects competition, customers,• Follow Just Joined• Ask and Answer Questions• Join Groups pCopyright © 2010, StratVantage Consulting, LLC. All Rights Reserved49
  48. 48. Ask and Answer Questions• Ask questions and provide answers• Always send Q’s to 200 contactsCopyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  49. 49. Ask Questions• I asked a question• Within 2 hours, the link th li k was i in the top 10 results on lt GoogleCopyright © 2009, StratVantage Consulting, LLC. All Rights Reserved 2010,
  50. 50. Top LinkedIn Tips• Ensure your personal profile is complete and create a company profile• Search competition customers prospects competition, customers,• Follow Just Joined• Ask and Answer Questions• Join Groups pCopyright © 2010, StratVantage Consulting, LLC. All Rights Reserved52
  51. 51. Finding and Joining Groups – Enter pretty much any keyword, and you’ll find you ll a group – A great way to connect to p p outside y g y people your 3 degree networkCopyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  52. 52. Twitter and Facebook – They’re not for kids They re – Major companies are using both for: • Recruiting • Marketing • Customer ServiceCopyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  53. 53. TwitterCopyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  54. 54. Who s Who’s Using Twitter?Copyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  55. 55. Twitter Glossary• At Reply or @reply - a reply to another user• DM – direct message• Failwhale – graphic that appears when Twitter is over capacity• Hashtags or # – marking a word as a keyword• Retweet (or RT) – repeating another’s tweet• Tweet – sending a Twitter message• Tweetbacks – similar to blogging pingbacks• Twitterverse – the Twitter community• Tweeps – your peeps (not Twits!)Copyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  56. 56. How to Use Twitter – Generally• Don’t Use the Web Site – About 70 Don t percent use free programs for PC or cellphone, cellphone especially iPhones: – TweetDeck – desktop Twitter reader – Twhirl – desktop Twitter reader – Twitterific – desktop Twitter reader for Mac – Twitterfeed – feed your blog to Twitter – Seesmic – post and follow Twitter and FacebookAdapted fromStratVantage Consulting, LLC. All for Twitter:Copyright © 2010, David Pogue’s Rules Rights Reservedwww.zudfunck.com/zudfunck/2009/03/david-pouges-rules-for-twitter.html
  57. 57. Twitter Tools• http://twitturly.com/ = Crowd sourcing of URLs being talked about on Twitter• http://whoshouldifollow.com = recommendations p on who is Tweeting things you might be interested in• http://www.nambu.com/• TweetDeck.com & Nambu = Twitter organization software• iTwitter = iPhone application that will allow you to Tweet from your phoneCopyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  58. 58. How to Use Twitter – Generally• You Don’t Have To Read All The Tweets — Don t Nobody has the time to read all the tweets from more than about 30 people — at least, nobody with a life• Use search.twitter.com to find messages on certain subjects t i bj tCopyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  59. 59. Update Your Status • Update your status to tell everyone what you’re do g doingCopyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  60. 60. Searching on Twitter – Twitter recently added a decent search to Website – Also added Trending Topics g pCopyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  61. 61. Use Hashtags• A way to tag a word as a keyword• Precede the word with a # – #j b #job – #engineer• Often used to group tweets during or about events – #smbmsp – Social Media Breakfast• More specific than j p just using a g regular keywordCopyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  62. 62. “Communities already exist. Instead, think about how you can y , y help that community do what it wants to do” Mark ZuckerbergCopyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  63. 63. Why Use Facebook?• Not just for kids any more – The number of new members over 35 keeps doubling – Median age is now over 25 – Second largest single group: 35 to 44Copyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  64. 64. Why Use Facebook?• Not just for kids any more – Women over 55 remain the fastest growing group – Slightly more members between the ages of 45 and 65 than 13 to 17Copyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  65. 65. Why Use Facebook?Copyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  66. 66. Decide How You Want to Use Facebook• First make a decision whether to keep First, Facebook social – Some keep Facebook social and use other networks for job seeking – Others combine social and professional useCopyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  67. 67. Use Facebook Professionally• Make sure your profile is professional – No beer barfing pix – Only information you want business contacts or prospective employers to see• Create a simple profile using minimal graphics and widgetsCopyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  68. 68. Use Facebook Professionally• Post content relevant to your company job company, search or career• Use Facebook email to build relationships with your Friends• Ch Choose your F i d wisely Friends i l – Friends can see information about your other Friends in F i d i your P fil ProfileCopyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  69. 69. Consider Answers CarefullyCopyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  70. 70. Update Your Status • Update your status to tell everyone what you’re doingCopyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  71. 71. Link Your Status • Now you can link your Facebook status with Twitter • Everything you tweet is dumped to your status • www.facebook.com/apps/directory.php?app_t ype &catego y 0 ype=1&category=0Copyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  72. 72. Writing on Walls• All messages are viewable by othersCopyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  73. 73. Join Facebook GroupsCopyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  74. 74. Power Tool: Professional Profilewww.facebook.com/apps/directory.php?app_type=1&category=0#/apps/application.php?id=24265472995&ref=appdCopyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  75. 75. Join Networks• Join your local network• www.facebook.com/networks/networks.phpCopyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  76. 76. On Beyond the Big 3• There are thousands of social media networks• Chances are good you can find one you’ll likeCopyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  77. 77. Copyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  78. 78. Copyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  79. 79. Copyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  80. 80. Questions?Copyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  81. 81. Thank You!More In Depth Training from Linked InSolutions In-Depth• Linked In or Left Out: Using LinkedIn and Twitter to Find a Job – 3-hour Workshop p• LinkedIn for Job Search Basics – 1 hour Webinar• Using Social Media for Business – 90-minute 90 minute Webinar• Using Soc a Media for Recruiting – 90-minute Us g Social ed a o ec u t g 90 ute WebinarCopyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
  82. 82. Thank You!You are welcome to connect with me:• Mike Ellsworth• Twitter: @MikeEllsworth• LinkedIn: www.LinkedIn.com/in/MikeEllsworth• Facebook: www.facebook.com/MichaelJEllsworth• Google Mike Ellsworth and check the bottom of the first page• MikeEllsworth@SocialMediaPerformanceGroup com MikeEllsworth@SocialMediaPerformanceGroup.com• 952-373-1006 LLC. All Rights ReservedCopyright © 2010, StratVantage Consulting,
  83. 83. Thank You!• Linked InSolutions Facebook Page: bit.ly/mRREZ• Social Media for Job Search LinkedIn Group: p bit.ly/otzeF• Social Media Performance Group:p http://bit.ly/smperformance• Linked InSolutions: www.LinkedInSolutions.com• Mike Ellsworth’s Blog: www.FutuRANT.comCopyright © 2010, StratVantage Consulting, LLC. All Rights Reserved

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