“We are all publishers now”10 Challenges and 10 Rewardsof moving your high school paper onlineMelissa Wantz/June 2013
“We Don’t Use Paper for This”Launching The Foothill Dragon Press (October 2009)(video)
Challenges toPublishing Online?What are the
1. Jack of all trades
2. The ground constantly shifts• Online resources are developing dailyKeeping up is difficultIs it possible to feel like y...
3. Audience expectations are high• As mainstream media and social networkingsites add more digital goodies at ever cheaper...
4. Online = Always on• There is no reason not to publish news as orshortly after it happens.• This is difficult when you h...
5. Online requires moremonitoring• Inappropriate comments• Inappropriate articles• The publication is like a baby, rarely ...
6. Online is more fragile• The freedom, fluidity and flexibility of online also creates avulnerability that must be protec...
7. Online scares some people• Some administrators worry about…“things getting out of control”and“teenagers running amok”>
8. Online is forever• Digital footprints do not easily go away.• Responsibility is really on staff to usegood judgmentin d...
9. The competition is vast• At school, teachers won’t give up time for kids toread our online publication the way they mig...
10. The technology can beinconsistent...• Just like a student, sometimes it works,sometimes it doesn’t.• This is frustrati...
Benefits of Publishing onlineTop 10
1. Student ideas go farther.In the past 10 months:• Dragon Press visited 60,000 times• 125 countries• 255,00 page views
Student ideas go farther.
Student ideas go farther.
Student ideas travel farther.
2. Student work travels faster.
2. Student work travels faster.
2. Student work travels faster.
3. Student opportunities are greater.
3. Student opportunities are greater.
4. Feedback is more authentic.
4. Feedback is more authentic.
5. Costs are less.• After accounting for one-time expenses– equipment– software…Publishing online is cheaper than print.• ...
6. Online is interactive.
6. Online is interactive.
6. Online is interactive.
6. Online is interactive.
6. Online is interactive.
6. Online is interactive.
7. Online has more room.• Space is unlimited• More students can publish more (frequently &in depth)• Typical year:– 30-40 ...
8. Makes history more accessible.
8. Makes history more accessible.Two years ago This year
9. Creates a searchable database.
10. Builds positive digital identities
10. Builds positive digital identities
10. Builds positive digital identities
10. Builds positive digital identitiesStaff created anonline resume astheir final projectfor secondsemester.Used free webs...
Review of Benefits1. Reaches farther2. Travels faster3. Provides unexpected opportunities4. Allows authentic, immediate fe...
• “I don’t think these are dark days. I think thisis just what disruptive change feels like. Thebarrier has never been low...
2 questions• How can you squander even one moreday not taking advantage of the greatestshifts of our generation?• How dare...
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10 challenges & 10 benefits of taking your high school paper online

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Taking your high school paper online.

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  • I presented this updated version of my original slide show at the opening class of the Digital Journalism Bootcamp for Advisers and Students at 2013 Columbia Scholastic Press Association's Summer Workshop in New York. Feel free to share and download.
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10 challenges & 10 benefits of taking your high school paper online

  1. 1. “We are all publishers now”10 Challenges and 10 Rewardsof moving your high school paper onlineMelissa Wantz/June 2013
  2. 2. “We Don’t Use Paper for This”Launching The Foothill Dragon Press (October 2009)(video)
  3. 3. Challenges toPublishing Online?What are the
  4. 4. 1. Jack of all trades
  5. 5. 2. The ground constantly shifts• Online resources are developing dailyKeeping up is difficultIs it possible to feel like you knowwhat you are doing?>
  6. 6. 3. Audience expectations are high• As mainstream media and social networkingsites add more digital goodies at ever cheapercost and higher speed…the pressure is onto do the same.>
  7. 7. 4. Online = Always on• There is no reason not to publish news as orshortly after it happens.• This is difficult when you have a staff less than5 hours a week.• When your students– Have responsibilitiesinterests electives finalsLIVES >
  8. 8. 5. Online requires moremonitoring• Inappropriate comments• Inappropriate articles• The publication is like a baby, rarely sleepingalways crying out for attention.>
  9. 9. 6. Online is more fragile• The freedom, fluidity and flexibility of online also creates avulnerability that must be protectedfrom student errorandfrom outsiders• Your entire site can disappear in an instant.– I know this for a fact– It’s happened several times>
  10. 10. 7. Online scares some people• Some administrators worry about…“things getting out of control”and“teenagers running amok”>
  11. 11. 8. Online is forever• Digital footprints do not easily go away.• Responsibility is really on staff to usegood judgmentin deciding what to publish.>
  12. 12. 9. The competition is vast• At school, teachers won’t give up time for kids toread our online publication the way they mightfor a print newspaper.• At home, there are a million otheronline places for readers to go.• Everyone is a “journalist” now which meansour competition is “everyone.”>
  13. 13. 10. The technology can beinconsistent...• Just like a student, sometimes it works,sometimes it doesn’t.• This is frustrating.
  14. 14. Benefits of Publishing onlineTop 10
  15. 15. 1. Student ideas go farther.In the past 10 months:• Dragon Press visited 60,000 times• 125 countries• 255,00 page views
  16. 16. Student ideas go farther.
  17. 17. Student ideas go farther.
  18. 18. Student ideas travel farther.
  19. 19. 2. Student work travels faster.
  20. 20. 2. Student work travels faster.
  21. 21. 2. Student work travels faster.
  22. 22. 3. Student opportunities are greater.
  23. 23. 3. Student opportunities are greater.
  24. 24. 4. Feedback is more authentic.
  25. 25. 4. Feedback is more authentic.
  26. 26. 5. Costs are less.• After accounting for one-time expenses– equipment– software…Publishing online is cheaper than print.• Hosting fee: $25 a month• Domain fee: $12 per year• Theme/template $75 per year• Total: < $400 annual cost…versus ?? annually for printing
  27. 27. 6. Online is interactive.
  28. 28. 6. Online is interactive.
  29. 29. 6. Online is interactive.
  30. 30. 6. Online is interactive.
  31. 31. 6. Online is interactive.
  32. 32. 6. Online is interactive.
  33. 33. 7. Online has more room.• Space is unlimited• More students can publish more (frequently &in depth)• Typical year:– 30-40 videos– 500 + articles– 600 tweets– 2000 photos & illustrations
  34. 34. 8. Makes history more accessible.
  35. 35. 8. Makes history more accessible.Two years ago This year
  36. 36. 9. Creates a searchable database.
  37. 37. 10. Builds positive digital identities
  38. 38. 10. Builds positive digital identities
  39. 39. 10. Builds positive digital identities
  40. 40. 10. Builds positive digital identitiesStaff created anonline resume astheir final projectfor secondsemester.Used free website:www.visualcv.com
  41. 41. Review of Benefits1. Reaches farther2. Travels faster3. Provides unexpected opportunities4. Allows authentic, immediate feedback5. Costs less6. Is interactive7. Has unlimited space8. Is searchable9. Offers accessible archives10. Builds positive digital identities
  42. 42. • “I don’t think these are dark days. I think thisis just what disruptive change feels like. Thebarrier has never been lower. You are alljournalism entrepreneurs, innovators.”—Bill Gannon, Director of Online Operations, Lucasfilm LTD
  43. 43. 2 questions• How can you squander even one moreday not taking advantage of the greatestshifts of our generation?• How dare you settle for less when theworld has made it so easy for you to beremarkable?-- Seth Godin
  44. 44. end

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