presentation on food, healthy choices, and their connection to economics.

1. What drives our decisions when shopping for food?

2. Is a form of control: Economic status can either hinder or improve the ability to recognize our consumer Identity economic status can give us two identities that can cause a temporal fluctuation in our belief system on the issue of health and self preservation. We often create a belief system in food choice whether we are health concise or not. Our food choice creates an awareness of health issues and how we can identify ourselves through those choices. Assessment Diagram Power: an awareness of identity and status of temporal sufficient means.

3. Marketing of products and stabilization of ideas that represent a form of identity in relation to health and dietary needs can affect our decisions. ( Ex: dietary fads, supplements, drinks, weight loss pills as well as forms of media .) We establish an awareness of our Identity through our economic status before our decisions are actually made. (Ex: Substantial means vs. un- substantial means. We evaluate ourselves before we can make a decision that involves our health.) This can create a temporal fluctuation in our sense of identity because our belief system becomes altered. When our belief system becomes altered in any way, temporary or not, it also affects our ritualistic behaviors. Ex: We may or may not make decisions to change stores, work around a budget, research substitutes that could possibly suffice our needs. All of these influences affect our overall decision on food choice in a temporal manner.

9. Barthes, Roland. “Toward a Psychosociology of Contemporary Food Consumption” in Carol Counihan and Penny Van Esterik., ed. Food and Culture: A Reader . New York: Routledge, 1997. Holt, Douglas B. How Brands Become Icons: The Principles of Cultural Branding. Boston: Harvard Business School Press, 2004. Kittler, Goyan Pamela and Kathryn P. Sucher. Food and Culture in America: A Nutrition Handbook. Belmont: West/Wadsworth an International Thomson Publishing Company, 1998. Klinger, Judith L. The Inflation Fighter’s Handbook. New York: Fawcett Columbine, 1980. Margolius, Sidney. The great American food hoax . New York: Walker And Company, 1971. Nestle, Marion. Food Politics: How The Food Industry Influences Nutrition and Health. Berkeley: University of California Press, 2003. Miller, Daniel. A Theory of Shopping. Ithaca: Cornell University Press, 1998. Schroeder, Jonathan E. and Miriam Salzer-Morling., ed. Brand Culture. London: Routledge, 2006 Pollan, Michael. Food Rules: An Eater’s Manual. New York: Penguin Group, 2009.