The 7 "What's" for Earning ROI from Your Content


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Learn how to parcel your content into valuable pieces that will generate income and build your brand.

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The 7 "What's" for Earning ROI from Your Content

  1. 1. The 7 “What’s” forEarning ROI from Your Content Melissa A. Rosati, CPCC May 20, 2011
  2. 2. Why 7 What’s? Perhaps worse than your leaving money on the table is living with the knowledge that no one knows who you are orwhat your work is about.
  3. 3. For all content creators, SHARING is the game-changer in professional and personal success.
  4. 4. You have to learn the rules of the game. And then you have to play it better than anyone else. --Albert Einstein--
  5. 5. Getting Started with the 7 What’s• Select a piece of content that you’ve created. For example, a book chapter.• Consider the relationship you want to cultivate with your readers.• How do your readers prefer to receive information?• Next, use the 7 What’s to reorganize your content into specific, valuable chunks.
  6. 6. The 7 What’s of Valuable Content• What is a statement of fact?• What is a provocative statistic?• What is an interesting question?• What do you want to know more about?• What is a powerful quote?• What is a milestone date?• What is an informative resource that readers will find useful?
  7. 7. Convert “What’s” Into Tangible Actions• Blog posts• Tweets• Speeches• Amazon Singles (short ebooks)• Podcasts• Video posts All of these social media applications allow you to measure results and to generate reports. Use them!
  8. 8. Set Targets&Measure Them!Know what you want toachieve and by when. Forexample, is your goal to buildyour mailing list, sell productsand services, enhance yourbrand visibility, etc.?Focus on one target. Develop amarketing message strategy thatsupports an ongoing and growingrelationship with your audience.
  9. 9. 3 MUST DOs for Success!1. Assess where you are. What’sworking? What’s not working? What’sthe target you are now working toward?2. Any new strategy is a learning curve.The 7 What’s are no exception. Keepa learning journal. Use it to gauge yourprogress.3. Celebrate your successes. If you areconsistent in your daily effort, you willlearn and you will be successful!
  10. 10. Contact Phone: 917-628-4547 Email: LinkedIn: Twitter: @melissarosati Facebook: Melissa A. Rosati,CPCC Blog: Website: Radio Show: A. Rosati, CPCC, is a certified professional co-active coach (CPCC). She isthe founder and creative director of Melissa’s Coaching Studio.Melissa coaches writers, artists, creative professionals, and entrepreneurs in pursuingtheir dreams and goals. The scope of her practice includes a focus on survivors ofserious illness who want to cultivate their creative energies in order to transform theirlives in new directions.A former publishing executive, Melissa is an adjunct professor of publishing at PaceUniversity, where she co-leads executive training programs for publishers locatedthroughout China. She also serves on the Board of Directors for the InternationalWomen’s Writing Guild, and as an Ambassador for the Leukemia & LymphomaSociety. She is a member of the Creativity Coaching Association and theInternational Coaching Federation.