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Find Your Voice, Find Your Audience - WordCamp Salt Lake City 2014

If you own a website you likely want to be remembered. But finding the balance between getting found and sounding human seems impossible. In this session, explore what it means to sound like yourself on your blog without sacrificing your visibility online.

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Find Your Voice, Find Your Audience - WordCamp Salt Lake City 2014

  1. 1. Find Your Voice, Find Your Audience
  2. 2. Hi, I’m Missy Writer Blog Coach Gamer (they do exist) Reader Fairy Tale Addict @missybunnieo
  3. 3. Survey Time
  4. 4. You want others to see your content
  5. 5. But You Want To Be Yourself
  6. 6. How do you be yourself online? Find your voice and apply it everywhere
  7. 7. Forget every writing formula you know
  8. 8. “There is no one way to write — just as there is no one way to parent a child or roast a turkey.” Ann Handley - Everybody Writes: Your Go-To Guide To Creating Ridiculously Good Content
  9. 9. Instead Read books Study other blog posts Avoid passive voice
  10. 10. Accept That You Are Good Enough To Write
  11. 11. “If you want to be a writer you must do two things above all others: read a lot and write a lot.” Steven King - On Writing
  12. 12. Instead of doubting Practice writing every single day Give yourself time to edit anything you write
  13. 13. “Write like crap if you have to. But write everyday. Keep the streak alive.” Beth Dunn - User Experience Editor for HubSpot
  14. 14. Think of it this way Would you become more fit by lifting weights 5 hours on Saturday or 30 minutes every day?
  15. 15. You now have the tools to write for your audience. But how do you find them?
  16. 16. Text SEO But not at the cost of content
  17. 17. Text Recommendation: WordPress SEO by Yoast
  18. 18. Text Do Your Research Keyword Research and Testing
  19. 19. “I don't know the key to success, but the key to failure is trying to please everybody.” Bill Cosby
  20. 20. Text Talk to a real person Create your ideal reader/client persona
  21. 21. For help creating your ideal persona: