If you own a website you likely want to be remembered. But finding the balance between getting found and sounding human seems impossible. In this session, explore what it means to sound like yourself on your blog without sacrificing your visibility online.
How many developers? How many designers? How many SEO experts? How many business owners? How many writers?
Put your hand down when one applies to you: Write regular blog posts or comics; put out a vlog (or video blog); do a regular podcast; have posted a blog post in the last year; have posted a photo or drawing in the last year; have posted anything on social media; Think about your blog post/videos/podcasts/tweets/facebook posts/whatever that you create. How many of you try to keep it all to yourself?
You want to sound like yourself and you want to reflect your personality. NO BORING
Learn to be yourself whether writing a blog post, posting a tweet, or presenting in front of a crowd.
How many of you remember the 5 paragraph essay format from school? There are no rules that dictate how you must write, aside from basic grammar and spelling rules. And even those can be broken.
Take the parts out of books and blog posts that you enjoy and run with them. Doing this will make English easier to work with and will help you find structure in a flexible and workable way.
Those who identified yourselves as writers earlier please raise your hands again. Keep your hand up if you write amazing first drafts that you instantly publish to your blog. If any have hands up ask them to keep their hands up if you don’t write those posts daily or anything outside of those posts.
You may be a weak writer now but that can change quickly as you practice writing and read.
As you write daily you will find the voice you’ve had along and you will figure out how to show people the best side of you every single time you put anything out to the web.
And how long before you quit exercising all together
You want to optimize all the content you put online so that search engines will help people find you. SEO efforts must not be done to the detriment of your content. That will make both readers and search engines dislike you. So write for your readers first then go back and make tweaks to help search engines promote you.
This plugin recommends a lot of little changes you can make and gives your content a score for search engine friendliness. The photo in this is for a post that has a good SEO score and as you can see it doesn’t do everything as some things are marked yellow or red.
This is a screenshot of Google Adwords which shows you terms you may want to use, how often people search for them, and how many other people are using those terms. Between this and testing how your audience responds to certain messages, you figure out how to reach your audience better and help them to pass your good name along.
One of the worst things you can do is to write to an ambiguous group. When you do, you start to lecture. How many people in here like to be lectured?
The image above is on of my client personas. He is a developer who creates web applications that he truly sees as awesome but he knows he doesn’t have the time and skills to document his cool application the way he wants it done. He decides either to have me walk him through documenting or to document his product for him. He has a 5 year old daughter and a wife to take care of at home. He likes to joke on twitter and unwind at night with a cold beer. His name is Todd. By defining who my ideal reader is, I can be less preachy and more helpful.
Find Your Voice, Find Your Audience - WordCamp Salt Lake City 2014
Find Your Voice,
Find Your Audience
Hi, I’m Missy
Gamer (they do exist)
Fairy Tale Addict