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Place IQ | CAN A SMALL SCREEN MAKE YOU WATCH THE BIG ONE?

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Using Mobile to Drive TV Tune-In

Published in: Marketing
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Place IQ | CAN A SMALL SCREEN MAKE YOU WATCH THE BIG ONE?

  1. 1. i .4 . / : ~ . ._ fill‘ i it - Ti. -- / « ". “ -i t /1 C. ‘I I "*i . . . i “it. .. / a u"x. ~.- ic-/ I‘? /Able-cL: ) C»4/C; /J I l’ rod LC) ii J PLANNED AND MEASURED SEPARATELY TELEVISION Moan; E BELLS 3 0 stances 0 mgtgs 0 OUTS I R E NTRAK Ed Placela and Rentrak unite to bring together the reach of television with the measurability of mobile. In this unique case study, a Major Sports Network relied on Placelo and Rentrak to reach sports viewers on mobile and drive viewership to their network. Rentrak set-top-box data is matched to residences within a tile while PlaceIQ connects mobile devices to those tiles to identify specific network viewers. Placelo targets mobile devices in the tiles that have the highest percentage of specific network viewers. Rentrak measures tune-in levels across exposed and control groups to determine lift. , Minutes Watching AGE: 34* ETHNICITY: CAUCASIAN MARRIED OR IN FAMILY HUUSEHULDS DISCOUNT FAMILY SHOPPING LIKE CUSTIIII IIINE AT USR RESTAURANTS LIKE ARBY'S These two forms of media are often thought of in silos, but PIaceIG connects the silos to drive unprecedented results. Furthermore, the additional insights that P| ace| Q is able to provide can inform and improve planning for future campaigns and overall marketing strategy. Copyright © 2014 I www. p|aceiq. com

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