Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Q3 Social Media Recruiting Update

23,846 views

Published on

Overview of the state of social media as it relates to recruitment. Completed in the third quarter of 2011.

Published in: Business, Technology
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hi, Melissa Balsan. By far this is the most exhaustive and comprehensive presentation that I have seen on the contemporary theme of 'Social Recruiting'. Congratulations to you for the conceptual clarity, and the enabling facts and figures that you have been able to put together to support your presentation. Cheers. - G.D.Sharma, Beeline HR Advisory, Chennai-India
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Q3 Social Media Recruiting Update

  1. 1. Q3 Trends Update:Social RecruitingCompiled by Melissa Balsan<br />
  2. 2. social media SIGNIFICANCE<br />
  3. 3. State of Social Media<br />Social Adoption is Undeniable:<br />As of June 2011, 47% of all websites worldwide had a link to Facebookon the homepage<br />42% link to Twitter<br />17% to YouTube<br />4% to LinkedIn<br />Source: BrightEdge, July ‘11<br />< Click to watch video >To view a shorter version, visit: http://youtu.be/3SuNx0UrnEo<br />
  4. 4. Social Media Quick Facts<br />71%<br />Of U.S. population on Facebook<br />72%<br />Of worldwide Internet users on social nets<br />37%<br />1/3 of all adults<br />Of the 20.6 M Twitter users access the site from their phones<br />Post on at least one social site per week<br />56%<br />Of U.S. internet users are on social networks<br />Q4 2010<br />Mobile internet exceeded desktop internet usage<br />55% of U.S. adults<br />21%<br />Have more 1+social networking profile, average is 3 per user<br />Of U.S. Mobile phone users access social media<br />Sources: ITU, June 2010, Pingdom, CareerBuilder/eMarketer, 2011, Nielsen Company, 2011<br />
  5. 5. Why Social Recruiting?<br />
  6. 6. Top Social Media Sites<br />Facebook dominates! By far the best site for employers’ brand to reach most global talent at once<br />Twitter is next, but Facebook’s lead is exponentially higher<br />MySpace’s position from music consumption, not true networking<br />LinkedIn still trails in terms of regular visitors<br />Tumblr position marks trend of users leaving mainstream social networks to create content<br />
  7. 7. Top Social Media Used By Companies<br />
  8. 8. Facebook Connects the World<br /> <br />By 2013, 62% of web users and 48% of US populationwill use Facebook<br />Facebook reaches 9 in 10 social network users<br />If Facebook were a country, it would be the 3rdlargest with 750 million+ active users<br />35+ age group = more than 30% of Facebook database<br /><ul><li> Under 18: 13.1M
  9. 9. Age 18-24: 45.4M
  10. 10. Age 25-34: 33.1M
  11. 11. Age 35-54: 39.68M (fastest growing)
  12. 12. Age 55+: 15.5M</li></ul>Source: Facebook.com and eMarketer, Feb. ‘11<br />
  13. 13. Twitter Still Growing<br /> <br /><ul><li> 180M unique visitorsper month
  14. 14. 47% eventually become inactive
  15. 15. 37% active users tweet from their phone
  16. 16. 20.6 million U.S. adult internet users will use Twitter at least once a month in 2011
  17. 17. Average user</li></ul>Follows 170 profiles<br />300 followers<br />420 updates<br />Source: Twitter, May 2011<br />
  18. 18. Major HR misconception: <br />LinkedIn alone is social recruiting. <br />Untrue! <br />LinkedIn is a professional networking site – not a social network. <br />It’s part of the recruitment mix, not the only site.<br />LinkedIn Use By Professionals<br />
  19. 19. Social Media Spending<br />86% of companies planned to increase social media 2011 spend<br />10.8% of all 2011 U.S. online ad spend going to social networks<br />Expected to rise 12.1% next year<br />58% of marketers use social media for 6 hours or more each week, and 34%invest 11 or more hours weekly<br />#1 advantage of social media marketing:<br /><ul><li>88% of marketers say generating more business exposure
  20. 20. 72% say increased traffic
  21. 21. 62% say improved search rankings</li></ul>Top barrier: 54% of companies say they have lack of resources<br />Fortune 100 presence on social media<br />54% on Twitter<br />32% have corporate blog <br />29% on Facebook <br />Source: MarketingSherpavia eMarketer.com, January 2011<br />
  22. 22. Other Popular Sites<br />YouTube: <br /><ul><li>2nd largest search engine in the world
  23. 23. Estimated to have 130.4M visitors per month</li></ul>170 million internet users in the US watched video online in Feb. 2011<br />Digg: 6M registered users; 20M unique monthly visitors<br />Delicious: 500,000 unique monthly visitors<br />Flickr: 19M unique visitors hosts more than 4B images<br />
  24. 24. Job Seeker View<br />
  25. 25. How Social Media Fits Into Recruitment<br />90%use social media at least once per week1<br />80%use social media at least once per week2<br />Active Job Seekers<br />Passive Job Seekers<br />Shouldn’t everyone be considered a passive jobseeker?<br />Source: 2011 CareerBuilder Social Media Survey 1 18-24 year olds 2 18-35 year olds<br />
  26. 26. Why People Join Careers Pages<br />
  27. 27. What Do Social Job Seekers Want?<br />An insideview of what it’s like to work at a company is most important to talent<br />Expect to see jobs, staff experiences, and answers to fan questions<br />Essential: justification for why a company is a desirable workplace<br />
  28. 28. The Social Job Seeker<br />55% said interacting with a company in social media gives them a stronger connection to the brand<br />71% expect companieswith a social media presence to be responsive<br />42% are more likely to apply to a job at a company with a social media presence <br />Source: CareerBuilder Internal Study, June 2011<br />
  29. 29. Job Seekers Expect It<br />55% of candidates say peer comments in social media impact their opinion of a company more than brand messaging<br />20% of job seekers say employers with no social media presence are behind the times, afraid of public opinions<br />Source: CareerBuilder Internal Study, June 2011<br />
  30. 30. employer View<br />
  31. 31. Importance of Social Media<br />78% of executives think a social business strategy is somewhat or very important to the future success of their business.<br />Social media has proven to be more than a fleeting fad.<br />
  32. 32. 4 of 5 Companies Use Social Media<br />While marketing, customer service, and PR have adopted social media, talent acquisition still lags in adoption.<br />The key is helping HR understand they have to sell jobs to talent just like products and services are sold to customers.<br />
  33. 33. Social Is The New Standard<br />4 out of 5 Fortune 100 companies have a social media presence, 38% use it to recruit<br />Top 3 sites used by the Fortune 100: LinkedIn (73%), Twitter (73%), Facebook (68%).<br />30% of U.S. businesses use social networking as part of their operational strategy.<br />Source: CareerBuilder Internal Study, June 2011<br />BurstonMarsteller Social Check-Up, May 2010<br />Four platforms: Facebook, Twitter, corporate blogs, and YouTube.<br />
  34. 34. Changing Recruitment Mix<br />Shift from traditional, broad-appeal tactics to personal, 1:1 efforts<br />Employers investing in:<br /><ul><li>interactive upgrades to their careers site
  35. 35. adding video
  36. 36. connecting social sites
  37. 37. making jobs easier toapply to from mobile devices
  38. 38. social referral programs
  39. 39. SEO for employer brand
  40. 40. enhancing social networking profiles</li></li></ul><li>Policy Allows for More Involvement<br />Companies must follow the National Labor Relations Act protecting employees who post employer criticism online. Opinions expressed cannot be punished unless info is proprietary.<br />
  41. 41. Social Media Helps Reach Passives<br />Recruiters say a focus on passive candidates is their first priority. Messages will emphasize benefits, compensation, flexible work hours, telecommuting, and a faster hiring process. <br />
  42. 42. Tap New Talent Streams<br />80% of companies online use social media to recruit<br />58% of companies have hired employees from a social media site<br />Among the Fortune 100, 50% use social media to recruit, 38% of which have a separate corporate and recruitment presence<br />Source: CareerBuilder Internal Study, June 2011<br />Deloitte Workplace Survey, June 2010.<br />
  43. 43. New Ways to Reach Talent<br />Social ad spend projected to reach $8.3B by 2015 – 93% on display<br />More than1/3 of all U.S. online display ads appear on Facebook<br />Facebook ad click-through rates rose 22% in Q2 2011 alone<br />1 trillion impressionsThe number of ads delivered by Facebook in 2010, <br />a new-all-time record.<br />Source: Internet Advertising Bureau, May 2011, AllFacebook, May 2011<br />
  44. 44. Recruitment Marketers are Scarce <br />While recruiters say social media is a central part of their talent acquisition strategy, few HR departments have a dedicated recruitment marketing manager caring for the brand. <br />
  45. 45. Enormous Opportunity in Social for HR<br />Companies are listening to buzz about their brand, competitors, and products online<br />HR has access to the same intel – from candidates, past and current employees<br />Now they just need to act on it!<br />
  46. 46. Social Referrals Unlock Talent Streams<br />Referral Awareness Low<br /><ul><li>77.5% of employers say that they expect the same or better quality of candidates from friends in employees’ social networks
  47. 47. 34% said that social networks are an effective source of candidates
  48. 48. Typical U.S. social media user has 200 connections. An employer with 1,000 employees can unlock a new talent stream of more than 95,000 active and passive candidates with a social referral app!</li></ul>60%said that they would use a tool that allowed them to refer friends from their social networks. <br />30<br />Source: 2010 CareerBuilder Employee Referral Program Survey<br />
  49. 49. Social Recruiting Meets Mobile<br />Morgan Stanley predicts mobile data traffic will grow by more than 4,000% by 2014 with an annual growth rate of 100%<br />
  50. 50. Mobile Usage Exploding<br />In Q4 2010, Internet use on mobile phones surpassed that of PCs<br />At the end of 2010, there were 60.2 million smart phone users<br />Source: Nielsen, May. ’11; For small biz <br />mobile stats, visit: http://bit.ly/jTcZxI<br />
  51. 51. Social Media Even Better With Mobile<br />Social and mobile media are they dynamic duo of social recruiting. Employers should post updates on social media careers pages several times daily to reach the most job seekers.<br />
  52. 52. Mobile Job Seekers<br />Employers should invest in a mobile-optimized website – talent browse on mobile daily!<br />Social networking is another key daily activity, followed by viewing videos weekly and monthly<br />Employers need to be present for these three common mobile activities<br />
  53. 53. Mobile Recruitment Benefits<br />Reaching target talent on mobile devices.<br />Benefits:<br />Better branding<br />Better targeting<br />Low cost<br />Constant engagement<br />Higher response rates<br />Tactics:Mobile Sites QR Codes<br /> Apps Text Alerts <br />Source: CareerBuilder, May. ‘11<br />
  54. 54. Social Recruiting Resources<br />Social Recruiting<br /><ul><li>TalentMinded.com
  55. 55. TLNT.com
  56. 56. fistfuloftalent.com</li></ul>Social Media<br /><ul><li>mashable.com
  57. 57. allfacebook.com
  58. 58. socialmediaexaminer.com
  59. 59. socialfresh.com</li></ul>Tech<br /><ul><li>techcrunch.com
  60. 60. boingboing.com
  61. 61. mobileburn.com</li>

×