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How to Make Your Online Presence Social by Melissa De Witte

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This presentation was originally delivered on January 26, 2015 to a department colloquia at UC Santa Cruz about building social media to communicate academic research for the grad students and professors

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How to Make Your Online Presence Social by Melissa De Witte

  1. 1. How to make your online presence social @melissadewitte mdewitte@ucsc.edu THE ORIGINAL AUTHORITY ON QUESTIONING AUTHORITY This presentation was originally delivered on January 26, 2015 by Melissa De Witte to a department colloquia at UC Santa Cruz about building social media to communicate academic research for the grad students and professors
  2. 2. Where does your online presence start? ….with search! ! The first thing you do when you hear of someone, you Google them!
  3. 3. ! ! ! The first impression If you are not active with maintaining your online identity, you are letting Google piece together your profile - the good, the bad and maybe the ugly. Exercise: Google yourself right now.
  4. 4. Who do you think you are? Google yields an identity by default. For most academics, it is their campus directory listing, a review on ratemyprofessors.com or a Google Scholar citation.
  5. 5. Show the world who you think you are 3 out of the 4 search results for my name are social. ! Social media helps improve your visibility in search ! Why not harness social to give your online presence a voice?
  6. 6. Make search social Use social media to leverage your search results. 
 
 Use social media to stay current, topical and relevant to your academic peers, your students and the world. Use social media to take control of your voice online.
  7. 7. Beyond search But social media is more than search. What do you think of when you hear the term? ! Exercise: write a list of words that you think define social media. What words or concepts do you associate with it, and why?
  8. 8. The Definition
  9. 9. Barriers for Academics • Time • Not recognized as legitimate scholarly output • Privacy • Personal vs professional profile • Lack of support to get you started*** • Overwhelmed*** ! *** = please use me as a resource! Academics are lagging behind on social media adoption. Reasons cited:
  10. 10. Why Academics Should Use Social Media • Stay informed in your field • Engage with your professional peers • Share your research and ideas • Connect with peers at conferences and events • Position yourself as a thought leader • Makes yourself accessible to a wider audience • Gives your work a voice
  11. 11. But how they REALLY use it…
  12. 12. Voices of Experience Faculty Voices: “Upon blogging and tweeting, within 24 hours, there were on average seventy downloads of my papers.” - Melissa Terras, Professor of Digital Humanities,University College London
  13. 13. Voices of Experience ! Graduate Voices: “Social media platforms can inform every step of the research process: helping faculty get a pulse on movement in their industry, providing feedback during research and then assisting in the promotion of the published work.” - Amanda Alampi, NYU's Robert F. Wagner Graduate School of Public Service source: http://www.theguardian.com/higher-education-network/blog/2012/jul/24/social-media-academic-research-tool
  14. 14. Getting started ! ! ! ! Ready to go?
  15. 15. Getting started: Find your signature handle ! ! ! ! ! Find a “handle” that you use everywhere: your Twitter, LinkedIn, website URL, blog URL, etc. Be consistent! 
 Do you sometimes include a middle initial? Do you sometimes go by Jon or Jonathan? ! Exercise: Pick one! Take a moment to peruse Twitter and see what is available. ! Tip: Avoid underscores! ! !
  16. 16. Getting started: write a stellar About sentence/ summary Do Do: use hashtags! Hashtags become searchable links ! Do: link to your affiliations ! Do: link to your website or profile page if you don’t have one Do: show your personality through an interest or hobby Do: Have a user pic!
  17. 17. Write a slightly longer statement for LinkedIn & elsewhere Note: Using the same profile picture. This consistency allows for recognizability. Tips: ! ! • Keep your about statement to 3-4 short sentences (very short if you are on Twitter • Stick to layman terms • Remember to be concise Note: Like your profile picture, your about statement should be consistent with your other social media profiles
  18. 18. Getting started: Find connections Wondering who to follow and friend? ! Connect with: ! • Professional acquaintances • Colleagues • Peers in the field • Academics, journalists, thought leaders you admire • Your institution, your division and your department • Follow students carefully. It’s OK to follow graduate student or post graduate student who Tweet professionally. !
  19. 19. Exercise Exercise: Can you explain your research in 140 characters?!
  20. 20. Exercise Exercise: write your own About statement. 
 What is does your About statement say about you? Tip: things to include are your affiliations, your industry specialty and your research focus. What makes you, YOU?
  21. 21. Exercise Exercise: Make connections! Search for your favorite author, academic, journalist on Twitter. ! Or find you alma mater - or better yet - find if your department at your alma mater is Tweeting. ! What do you like about what they do online? 
 What is there “persona” like on Twitter versus their other media?
  22. 22. Appendix: Useful Reading How to Maintain your Digital Identity as an Academic: https://chroniclevitae.com/news/854-how-to-maintain-your- digital-identity-as-an-academic ! Is Blogging and Tweeting about research papers really worth it? http://melissaterras.blogspot.co.uk/2012/04/is-blogging-and- tweeting-about-research.html ! Social media is more than simply a marketing tool for academic research: http://www.theguardian.com/higher-education-network/blog/ 2012/jul/24/social-media-academic-research-tool
  23. 23. Appendix: Social Media Adoption source: http://www.pewinternet.org/2015/01/09/social-media-update-2014/

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