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A Beginner's Guide to Creating Visual Content

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Visual content is now an essential part of online marketing. If done correctly, it can help increase traffic to your site and boost engagement. If you're new to visual content, this presentation will help you understand the importance of using visuals and how to get started.

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A Beginner's Guide to Creating Visual Content

  1. 1. A Beginner's Guide to Creating Visual Content
  2. 2. O V E R V I E W Why Use Visual Content? How Effective is Visual Content Types of Visual Content Where to Start Tools for Creating Visual Content
  3. 3. People are wired to take in visual content faster and more effectively than words - Quicksprout - Why Use Visual Content?
  4. 4. of information transmitted to the brain is visual 90% Our brain processes visuals 60,000x faster than text. of what they see 20% of what they read and 10% of what they hear 80% Humans remember of the population are visual learners 65% The Science Behind Visuals
  5. 5. How Effective is Visual Content? 94%Content with relevant images get more views than content without relevant images. Shoppers who view video are more likely to purchase than non-viewers. 1.81X Visual content is more likely to get shared on social media than other types of content. 40x
  6. 6. improve brand awareness increase content sharability and engagement increase traffic to your site If done correctly, visual content marketing can:
  7. 7. Type of Visual Content Infographics Creative images Meme Videos Comics Presentations
  8. 8. Creating visual content should always start on your website. Where to Start?
  9. 9. Use eye-catching, high-quality header images that showcase your brand. Have one sharable image per page Don't forget to add a call- to-action when appropriate Make context clear by adding text overlay Tip for Adding Visual Content in Your Website
  10. 10. Tools for Creating Visual Content
  11. 11. Our current favorite for creating various types of visual content. Great for non-designers For creating infographics, presentations, social media images, and so much more
  12. 12. Create stunning photos with these easy to use image editing tools
  13. 13. Tools for creating beautiful infographics
  14. 14. Tools for videos and animations
  15. 15. Free Hi-res Images and Vectors All CC0 Licensed You are free to use and modify the images. No attribution needed.
  16. 16. Use images that are relevant to your content and brand Use different image sizes to fit various social channels. Be consistent with your image style Quick Tips
  17. 17. Sources: http://www.mammothinfographics.com/why-infographics/ http://blog.optimaltargeting.com/2013/08/infographics-the- future-of-marketing/ https://www.quicksprout.com/2015/03/20/the-ultimate-guide- to-creating-visually-appealing-content/ http://blog.hubspot.com/marketing/visual-content-marketing- strategy https://blog.bufferapp.com/a-complete-guide-to-creating- awesome-visual-content https://designschool.canva.com/blog/visual-marketing/ https://blog.kissmetrics.com/12-infographic-tips/ http://sociallysorted.com.au/mistakes-visual-content/ http://www.chrisducker.com/visualtools/
  18. 18. www.panopticmarketing.com

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