Bliss Barcelona - Spa solomo

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Bliss Barcelona - Spa solomo

  1. 1. W Barcelone’ Spa Sophie Latour Melisande Noel
  2. 2. W Barcelone’ Spa Target Market  Hotel clients : Couple for special occasion, Business traveler from US during seminars,  Local Clients: Visitors, Women 35-50 from the upper class.
  3. 3. W Barcelone’ Spa The SoLoMo Offer  Application linked to Facebook  Accessible from tablet, Smartphone and personal facebook account  Gain of points for each new sponsoring and during ephemeral events and games.
  4. 4. W Barcelone’ Spa Ephemeral events  Quizz - questions about spa and products to test customer loyalty. They will earn points from each good answer  Photo competition - the customer will have to realize a photo in the Bliss Spirit. The best shot will beneficiate of a treatment, all participant will earn points.  Games - accessible from your facebook accounts. Each month a new little game. For exemple: in a virtual Bliss institute you have to place products at the right place. Bowling with nail polish. A tetris with the form of products. Etc…
  5. 5. W Barcelone’ Spa So Lo Mo
  6. 6. W Barcelone’ Spa Why the SoLoMo Offer?  Increase the visibility of th Bliss  Increase the Loyalty program  Create buzz for the institute and attract new client  Better management of planning, special offer during low season.  Reinforce the image of the spa and promoteits own univers.
  7. 7. W Barcelone’ Spa Plateform  Facebook  Tablet and Smartphone through the application
  8. 8. W Barcelone’ Spa Localisation - Google Map - Localisation option on Facebook - Yelp - Foursquarre - GPS

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