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The power of positive deviance

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Melih Arat's Lecture at Epoka University

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The power of positive deviance

  1. 1. A lecture byMelih Arat melih@meliharat.com The Power of Positive Deviance How unlikely innovators solve the world’s toughest problems by Richard Pascale-Jerry and Monique Sternin
  2. 2. A lecture byMelih Arat melih@meliharat.com Positive Deviance (PD) Approach What enables some members of the community (the “Positive Deviants”) to find better solutions to pervasive problems than their neighbors who have access to the same resources? 2 • Identifying Solutions to Community Problems Within the Community TodayThe Key Question?
  3. 3. A lecture byMelih Arat melih@meliharat.com Vietnamese Children Malnutrition Problem  Fighting malnutrition  Finding poor kids who are bigger and healtier then typical child  Four meals a day (but same amount) (malnourished stomachs could not process that much food)  Tiny shrimps, crabs, mixing with rice, sweet-potato greens  In stead of giving a recipe, organized cooking groups.
  4. 4. A lecture byMelih Arat melih@meliharat.com Female Circumcision in Egypt  Female genital mutilation is the surgical removal of part or all the external genitalia  Reconciling tradition and change  The story married women uncircumcised  The story of the father  Meetings at the well points
  5. 5. A lecture byMelih Arat melih@meliharat.com Hospital Infections  100.000 MRSA case and loss of patients.  From 1995 to 2005 MRSA soared from 2 percent to 65 percent in the intensive care unites.  Macaroni – 100.000 sticks  hygiene game – Chococale cream beds  The Dispenser sound  The Dispenser for everybody  The Dementia patients (mobile hygiene dispensers)  Bingo Cards Hygenie  From top-down control to bottom up innovation  Discovery and Action Dialogue  Fried Chicken Chops Story
  6. 6. A lecture byMelih Arat melih@meliharat.com Dropout Rates In Argentina  44 percent of the children drop out the school system in rural province of Missione.  One school had zero dropouts.  Unfriendly teachers  Valueless students  Parents are not welcomed
  7. 7. A lecture byMelih Arat melih@meliharat.com Merck Mexico  Foxamax is a miracle drug against osteoporosis(Osteoporosis literally means 'porous bones'.)  Mexico Merck ranks last in sales.  41 districts and only 6 meet sales expectations  “Rule of 7-make seven sales visits or calls” does not work  Events-Doctors participates in event design.  Birthday cards for their sons.  Bringing a favoruite food from another territory
  8. 8. A lecture byMelih Arat melih@meliharat.com Infant Mortality in Rural Pakistan  One of every newborn dies within the first year of life.  Pashtune Babies…  Searching Positive Deviants  Preparing a gadeya (pillow used like blanket)  A Clean razor cut  Mother milk instead of honey  A bag (razor, blanket, honey, pillow, milk etc.) Peshtunes choose one of them, and tell it is good or not for child birth.
  9. 9. A lecture byMelih Arat melih@meliharat.com The Positive Deviance Inquiry The PD Inquiry is the tool that enables the community to discover the uncommon PD behaviors/strategies 9 • The community must discover what the PDs are doing that is different from their neighbors
  10. 10. A lecture byMelih Arat melih@meliharat.com PD Inquiry Establishes community behavioral norms related to the problem to be addressed 10 Uncovers successful uncommon behaviors/ strategies practiced by the Positive Deviants
  11. 11. A lecture byMelih Arat melih@meliharat.com Focus on PD Behavior  We can’t (yet) clone people 11 • But we can adopt their successful behaviors/strategies
  12. 12. A lecture byMelih Arat melih@meliharat.com PD Focus on Practice Rather than Knowledge “It’s easier to ACT your way into a new way of THINKING, than to THINK your way into a new way of ACTING” 12
  13. 13. A lecture byMelih Arat melih@meliharat.com The Power of Positive Deviance  In every community there are certain individuals whose uncommon practices/behaviors enable them to find better solutions to problems than their neighbors who have access to the same resources

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