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A lecture by Melih Arat – melarat.blogspot.com        Join the Club        How Peer Pressure        Can Transform the     ...
A lecture by Melih Arat – melarat.blogspot.com
A lecture by Melih Arat – melarat.blogspot.com
A lecture by Melih Arat – melarat.blogspot.com
A lecture by Melih Arat – melarat.blogspot.comThe Untouchables   Babai Sathe
A lecture by Melih Arat – melarat.blogspot.comThe Untouchables   Babai Sathe
A lecture by Melih Arat – melarat.blogspot.com
A lecture by Melih Arat – melarat.blogspot.com
A lecture by Melih Arat – melarat.blogspot.comIvan Marovic
A lecture by Melih Arat – melarat.blogspot.com• A Dinar for Change: Otpor activists painted Milosevics face  on a barrel a...
A lecture by Melih Arat – melarat.blogspot.com•   This is THE Year: 3,000 people gathered in downtown Belgrade    for a Ne...
A lecture by Melih Arat – melarat.blogspot.comIvan Marovic
A lecture by Melih Arat – melarat.blogspot.com                          Otpor-resistance•   Protest and persuasion•   Publ...
A lecture by Melih Arat – melarat.blogspot.com                          Otpor-resistance•   Strategies•   Take an offensiv...
A lecture by Melih Arat – melarat.blogspot.com• Noncooperation• Boycotts and strikes by  students, artists, actors, and  b...
A lecture by Melih Arat – melarat.blogspot.com• Nonviolent Intervention• Blockades of highways in  order to debilitate the...
A lecture by Melih Arat – melarat.blogspot.comUsing humor to put an oppressivegovernment in a lose-lose situation
A lecture by Melih Arat – melarat.blogspot.com
A lecture by Melih Arat – melarat.blogspot.com
A lecture by Melih Arat – melarat.blogspot.com
A lecture by Melih Arat – melarat.blogspot.com
A lecture by Melih Arat – melarat.blogspot.com
A lecture by Melih Arat – melarat.blogspot.com                   Lovelife TV Ads…• The campaign was unrolled through TV an...
A lecture by Melih Arat – melarat.blogspot.com
A lecture by Melih Arat – melarat.blogspot.com
A lecture by Melih Arat – melarat.blogspot.com
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A lecture by Melih Arat

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05 join the club

  1. 1. A lecture by Melih Arat – melarat.blogspot.com Join the Club How Peer Pressure Can Transform the World Tina Rosenberg
  2. 2. A lecture by Melih Arat – melarat.blogspot.com
  3. 3. A lecture by Melih Arat – melarat.blogspot.com
  4. 4. A lecture by Melih Arat – melarat.blogspot.com
  5. 5. A lecture by Melih Arat – melarat.blogspot.comThe Untouchables Babai Sathe
  6. 6. A lecture by Melih Arat – melarat.blogspot.comThe Untouchables Babai Sathe
  7. 7. A lecture by Melih Arat – melarat.blogspot.com
  8. 8. A lecture by Melih Arat – melarat.blogspot.com
  9. 9. A lecture by Melih Arat – melarat.blogspot.comIvan Marovic
  10. 10. A lecture by Melih Arat – melarat.blogspot.com• A Dinar for Change: Otpor activists painted Milosevics face on a barrel and set up in front of the Belgrade National Theater, asking passersby to pay one dinar to hit the portrait. The activists went to the sidelines and watched as the barrel attracted more and more attention. Police eventually arrested the barrel.• Happy Birthday Milosevic: Activists in Nis created this event to "celebrate" Milosevics party with a cake, a card, gifts, and wishes. More than 2,000 citizens had the opportunity to sign the card, and gifts such as handcuffs, a one-way ticket to the Hague, and a prison uniform were received on his behalf.• The Fist is the Salute: A poster campaign depicting many well-known Serbians raising their fists in opposition to the Milosevic regime. Over 50,000 copies were distributed. The campaign ended on New Years with a Santa Claus fist poster.• Resistance, Because I Love Serbia: The most widespread poster campaign with a circulation of 150,000.
  11. 11. A lecture by Melih Arat – melarat.blogspot.com• This is THE Year: 3,000 people gathered in downtown Belgrade for a New Years party in January 2000. After a night of celebration, Otpor interrupted the jubilation with pictures of the horrors of the past ten years, telling Serbian they had nothing to celebrate. The people were asked to go home peacefully and to think about how they were going to change their situation.• Its spreading: In Spring 2000, Otpor undertook efforts to spread the movement to rural areas and the nonacademic population.• Its time!: A clock showing five minutes to twelve with the slogan "vreme je!" was used to convince all audiences that they must quickly act.• Hes finished!: Otpors most well-known campaign. Close to the elections, volunteers put up over 1,500,000 "Hes finished!" (Gotov je!) stickers on existing posters of Milosevic and all over cities.• Stamp it! and Use it!: Campaigns employed by Otpor after the fall of Milosevic. They were to remind Serbians that they must follow through by defeating Milosevic in the December parliamentary elections, as well.
  12. 12. A lecture by Melih Arat – melarat.blogspot.comIvan Marovic
  13. 13. A lecture by Melih Arat – melarat.blogspot.com Otpor-resistance• Protest and persuasion• Public theater and street acts to mock Milosevic• Extensive branding by hanging posters and stickers in widely trafficked areas• Rallies, marches, and demonstration• Electoral politics - campaigning & coalition-building• Concerts and cultural celebrations• Distribution of anti-Milosevic materials• Strategic use of internet, fax, and email to organize and distribute information and volunteers• Covert and public communication important community leaders to cultivate allies• Public statements, press releases, petitions, and speeches• Distribution of training manuals, frequent workshops for activists
  14. 14. A lecture by Melih Arat – melarat.blogspot.com Otpor-resistance• Strategies• Take an offensive approach• Understanding the concept "power in numbers" [17]• Developing a superior communication strategy[18]• Creating the perception of a successful movement[19]• Investing in the skills and knowledge of activists [20]• Cultivating external support [21]• Inducing security force defections [22]• Resisting oppression[23][24]• By means of decentralized leadership, education, using humor to maintain morale, and supporting members who had been arrested• Using elections to trigger change [25]• Enabling peaceful transition of power[26]
  15. 15. A lecture by Melih Arat – melarat.blogspot.com• Noncooperation• Boycotts and strikes by students, artists, actors, and business owners• General strikes• Defection of both security forces and members of the media• Organization that occurred outside the electoral system• Election monitors and well- organized election results reporting system
  16. 16. A lecture by Melih Arat – melarat.blogspot.com• Nonviolent Intervention• Blockades of highways in order to debilitate the economy and show the regime the peoples power• Occupation of key public buildings, occasional nonviolent invasions of said buildings• Bulldozers moving aside police barricades
  17. 17. A lecture by Melih Arat – melarat.blogspot.comUsing humor to put an oppressivegovernment in a lose-lose situation
  18. 18. A lecture by Melih Arat – melarat.blogspot.com
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  22. 22. A lecture by Melih Arat – melarat.blogspot.com
  23. 23. A lecture by Melih Arat – melarat.blogspot.com Lovelife TV Ads…• The campaign was unrolled through TV and radio Public Service Announcements (PSAs) in four distinct phases, and unpacked in loveLife’s various media platforms. Each phase posed tough questions, without providing the answers, to spark an internal dialogue within young people:• “Who are you?” was geared to getting young people to look within themselves and question their identity.• “Do you disappear without your gear?” aimed to get young people to think about who they are beyond the material – it’s not what you have, but who you are (self-worth).• “Who are you without your crew?” addressed the issue of peer pressure, asking young people to think of themselves beyond their ‘friends’ and negative influences.• “I am somebody!” provided a conclusion to the questions that were asked in the first three PSAs. It highlighted the individual’s resolve to move beyond negativity and constraints to realise their worth and make their move.
  24. 24. A lecture by Melih Arat – melarat.blogspot.com
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