Weststar research and mental models

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Weststar research and mental models

  1. 1. Research, requirements & mental models
  2. 2.  1. Real-time about the planet expectations  7. Seeing 2. Living more luxuries as intense local standard lives  8. Pro- 3. Radically business, anti- transparent multinational 4. Expecting  9. Regulate the cheap or free heck out of everything media bias 5. Entertainment  10. Naturally Me must be part of but aspiring to the deal We
  3. 3.  Generation Y (25 and  46.88% of Americans say under) has grown up they would need to make watching their parents go off more than $200K a year to to work every day, 40 – 60 be happy hours per week, with fierce loyalty only to be downsized,  63.41% of Americans, outsourced, or laid off in assuming prices remained their 40′s and 50′s. the same, would rather earn $50K in a world This reality has the 20- of $25K earners somethings with a different than earn $100K mindset from previous in a world of $200K generations. We do not want earners to merely work our time away, but to live a life of  74.64% of Americans significance and fulfillment. would rather get Fridays That means being and off vs. a 20% raise doing more than just having.
  4. 4. Educational Smart Girl Teen VoicesSites Teen RelationshipsAmerican Library Assoc. Go Ask AliceBig Chalk The Diary Project Teens OnlineEntertainment React TeenSpeak& AdviceTeenMag.com DiscussionsMTV MSN Teen ChatsTeenWire TeenChatTechnoTeen Spank!TeenAdviceOnline
  5. 5.  Research study on adolescent attitudes about  - Most feel individuals can make at least some energy consumption meaningful difference http://piee.stanford.edu/cgi-  - Teens feel parents are doing a better job than bin/docs/behavior/becc/2007/posters/Lynes.pd they are with regards to conservation f  - Over 1/3rd of teens who thought they could Results from this study: conserve more said they were not because of laziness - Climate change on top of list of concerns but no clear link to electricity-use and  - Main action teens take: turning things off conservation  - Most think environmentally-minded teens are - When prompted, main motivation for just regular people (not nerds; not role models) conservation is environmental  - Most think they can influence their friends - Most believe renewables and conservation and family to conserve are the best ways to meet future electricity needs  - Teens trust academia and ENGOs; distrust business and government
 - Believe more government action needed but little confidence in government
  6. 6. Quantify their usage * 1. When Youre Done Surfing and even bug you about it because they about a career that makes a IMing, Turn Your Computer Off. If have to pay the energy bills, and positive difference: not just park you shut your machine off before they know lighting accounts for an rangers, but also bedtime, youll save an average of average of 11% of that total. teachers, government Involve $90 worth of electricity a year — tell workers, organizers and media. friends your parents that, and ask for a raise in your allowance! If you must  * 6. Join the ―Virtual March.‖ leave your computer on, tell it to go Founded by eco-warrior Laurie  * 14. Take Friends and/or Family to into "sleep" or "hibernate" David, Senator John McCain and See The 11th Hour. Leonardo Get cyber mode, which saves power. Save Robert F. Kennedy Jr., the Stop DiCaprios recent doc is a heavy even more juice by unplugging your Global Warming Virtual March is a hitter, but its also inspiring and computer (or flip the switch on a Web-based effort to bring people gorgeous. It just may be the push to surge protector) to stop the together to take a stand against get your dad to start recycling his Involve "phantom load" problem. climate change. So far nearly 900,000 people have joined up to papers, or your friend to stop littering. And its pretty entertaining. learning demand that our leaders begin institution * 4. Get Involved! Most schools reducing carbon dioxide emissions have environment or Earth Day now.  * 17. Green Your Boyfriend or s clubs, so give them a chance! Its a Girlfriend. Everyone knows that a great way to meet nice people, and significant other can influence our you can learn so much from your  * 12. Ask Potential Colleges About behavior in major ways. So way not peers. Many clubs convince their Their Eco-Practices and/or Check encourage your honey to cut down Involve schools to recycle, start a garden or hold an Earth Day fair. Out a "Green Collar Career." College can be the best time of on unnecessary trips, turn the water off while brushing his/her teeth and media your life, but you dont want to be other common-sense tips? Youll dragged down by a school that grow closer together as you share * 5. Turn Off the Lights Behind doesnt get your green values. in protecting the Earth.Read more: Teenager You. Remember that riddle about Fortunately, many colleges are http://www.thedailygreen.com/going the tree falling in the forest when no leading the way with exciting -green/6334#ixzz1bp3mCdmH s in love one is around? Well, why leave a recycling and reuse programs and light on when no one is around? Its even eco-friendly dorms! Whether just plain waste. Your parents may you seek higher ed or not, think
  7. 7.  By the year 2030, about one out of every five  Many who live alone have families or friends Americans, or 20% of our population, will be a nearby, and about three in five have lived in senior citizen. the same place for 10 years or more. Income  Life Expectancy By the early 1990s, 93% of older people The average life expectancy in the United received Social Security retirement benefits, States is currently highest for white women, and 97% were covered by Medicare. Today, followed by black women, white men, and the percentage of seniors with incomes below black men. On average, women live longer the poverty line is about 10%. than men, and whites live longer than blacks. Based on 1996 statistics, women who live until age 65 can, on average, expect to live to age Education 84. Those who live to age 85 can expect to live By 2030, 83% of seniors will have completed to age 92. The number of people living to 100 high school. The percentage with a bachelor’s in the United States is difficult to estimate, but degree or more will have increased to 24% their numbers are certainly growing. For from the current level of 15%. people born in 1899, the odds of living to 100 were 400 to 1. However, for people born in 1980, the odds improved substantially to 87 to Personal computers and the Internet are being 1. used more and more by baby boomers as a source of information Marital Status and Living Arrangements Most elderly people in the United States under the age of 85 are married and living with their spouse.
  8. 8.  The top five trends for boomer business in 2007 include: Work & Management: Gail Sheehy warns that companies will need to shift their management models to retain their boomer employees, or risk a dangerous loss of institutional knowledge and sudden reduction in their work force. 2. Products & Services: ―The impact of Baby Boomers on cultural trends, product/service innovation, and economic movements has been well documented for many years,‖ said French. ―Based on Boomers’ desire to age gracefully, live a healthy life, and maintain quality of living, the notion of healthy aging is being transformed across many industries. 3. Beauty & Self Image: Myrna Blyth sees boomer women embracing their beauty as they age, rather than fighting it. 4. Political Power: Building on her observations regarding the impact of boomer women in politics, Carol Orsborn predicts the rise of boomers as a political constituency leading up to the presidential elections. . Retirement: Sandra Timmermann predicts that, with longer lifespans and changing definitions of their circles of trust, boomers will revolutionize retirement. ―Boomers may spend twenty, thirty or more years in retirement – however we define it – and it may turn out to be their longest lifestage,‖ said Timmermann. ―They will look for two types of advisors – a life coach to help them think through how they want to spend the rest of their lives and a financial coach who can help them figure out how much money they will need to last throughout their lives.

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