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Rock Your Story - Innovajson Norge Keynote

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Amerikanske Melanie Spring er et fyrverkeri av en motivator - men først og fremst er hun ekspert på merkevarer og hvordan posisjonere selskaper i jungelen av alle som ønsker oppmerksomhet. De som har hørt henne live før gleder seg vilt til å gjøre det igjen - og det er det helt sikkert en god grunn til.

Find out more at http://melaniespring.com/talks

Published in: Marketing
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Rock Your Story - Innovajson Norge Keynote

  1. 1. #rockyourbrand @melaniespring brandedconfidence.com
  2. 2. “The shortest distance between TRUTH & HUMANis story.” - Anthony de Mello
  3. 3. MELANIE SPRING twitter: @melaniespring insta: @melaniespring Approachable Badass at BRANDED CONFIDENCE
  4. 4. 4StepstoROCK YOUR BRAND STORY
  5. 5. B C2
  6. 6. H H2
  7. 7. 1story 2.5statisticsperargument
  8. 8. 67%rememberedthestory 5%rememberedthestatistics
  9. 9. STORY FIND YOUR
  10. 10. Facts Feelingsvs
  11. 11. Your expertisePersonal experiences Industry trends“Client” experiences YOUR STORIES Data & analyticsTestimonials Team experiences Stories to create Other:Research
  12. 12. ASKYOURSELF Where are our stories?
  13. 13. STORY BUILD YOUR
  14. 14. STOP SELLING SHARE IMPACT
  15. 15. DATA IMPACT STORY HUMANS
  16. 16. 53%LIE ON THEIR ONLINE DATING PROFILE*
  17. 17. ONTINDERAREIN ARELATIONSHIP* 42%
  18. 18. DATA IMPACT STORY HUMANS
  19. 19. CONTEXTCONTENT STORYTELLING +
  20. 20. IMPACT +DATA STORY =
  21. 21. H H2
  22. 22. GOTO:DISHMETHOD.COM a FREEMINI-COURSE
  23. 23. ASKYOURSELF What’s the impact 
 of our stories?
  24. 24. STORY TELL YOUR
  25. 25. Talking to peopleSocial media Public speakingVideos FIND THE RIGHT AVENUES “Newsletters”Commercials Campaigns Articles Other:Blog posts
  26. 26. You are right where you’re SUPPOSED TO BE
  27. 27. CHARLENE’S STORY
  28. 28. STORY YOUR
  29. 29. ASKYOURSELF Where can I 
 tell our story?
  30. 30. STORY SPREAD YOUR
  31. 31. Whoisinthe CENTER?
  32. 32. ASKYOURSELF Who will help us
 spread our stories?
  33. 33. “The shortest distance between TRUTH & HUMANis story.” - Anthony de Mello
  34. 34. ISPEAKWITHCONFIDENCE.COM IT’STIMETO TELLYOURBRANDSTORY
  35. 35. Work with me: BrandedConfidence.com Email me: melanie@brandedconfidence.com Listen to me: BrandventuresPodcast.com Hang out with me: kickasshumansclub.com

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