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ROCK YOUR PITCH: Storytelling With Numbers (2019)

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You have to pitch for money for your business or project.
You have to tell your boss you deserve a raise.
You have to explain why your project is going to be successful.

You have numbers to support your reasons for getting what you want and you understand that numbers matter. But it's up to you to convince them - using data AND story - that you truly deserve this thing you want. In order to get to X (numbers), you've got to explain Y (why).

This talk speaks to the humans who believe numbers tell the story AND to the humans who believe stories tell the numbers. Looking at both sides to ensure everyone gets the information they need, you'll be able to craft a presentation from the story the numbers tell in a succinct, simple, and manageable way. You'll walk away with things you can change immediately in your current presentation or just what you needed to create the one that's in your head. You've got to make your pitch by making an impact.

In this 45min keynote or 3-hour workshop, you'll start:
- Finding out how the numbers can tell a story
- Getting tips on how to tell the story without boring people
- Seeing why it matters that you make your audience feel something
- Seeing how the story AND the numbers make the impact

It's up to YOU to rock your pitch!
Find out more at http://melaniespring.com/talks

Published in: Business
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ROCK YOUR PITCH: Storytelling With Numbers (2019)

  1. 1. #rockyourpitch @melaniespring melaniespring.com
  2. 2. 53%LIE ON THEIR ONLINE DATING PROFILE*
  3. 3. 73%OF WOMEN WHO MENTION DINNER, DRINKS, LUNCH IN THE FIRST MESSAGE GET RESPONDED TO* *stats from GlobalWebIndex
  4. 4. a MEN15 MINUTES WOMEN60 MINUTES 2ND DATE
  5. 5. PITCHING IS LIKE DATING. IF YOU TRY TOO HARD, YOU’LL GO HOME EMPTY-HANDED.
  6. 6. MELANIE SPRING twitter: @melaniespring insta: @melaniespring Chief Storyteller & APPROACHABLE BADASS
  7. 7. PITCH PICKYOUR
  8. 8. Reasons for Pitching: Change minds Get kid to do homework Get a new client Other: Get a raise/promotion Business/project investment Get a date
  9. 9. DATA IMPACT STORY HUMANS
  10. 10. DATA IMPACT STORY HUMANS DATA
  11. 11. 53%LIE ON THEIR ONLINE DATING PROFILE*
  12. 12. DATA FACTS&STATS
  13. 13. BIGDATA FACTS&STATSxINFINITY
  14. 14. ANALYTICS ANALYSISOFFACTS&STATS 50%GROWTH
  15. 15. PEOPLEANALYTICS FINDINGPATTERNS
  16. 16. 73%OF WOMEN WHO MENTION DINNER, DRINKS, LUNCH IN THE FIRST MESSAGE GET RESPONDED TO* *stats from GlobalWebIndex
  17. 17. DATA?WHAT’SYOUR
  18. 18. You can’t manage what you can’t -W.EDWARDSDEMING,DATASCIENTIST MEASURE
  19. 19. The most important things can’t be -W.EDWARDSDEMING,DATASCIENTIST MEASURED
  20. 20. IMPACT DATA IMPACT STORY HUMANS
  21. 21. IMPACT + +DATA STORY HUMANS
  22. 22. What’stheimpacton YOU?
  23. 23. What’stheimpacton THEM?
  24. 24. is not measured in the amount 
 of dollars you make, but the amount of lives you impact. -ANONYMOUS SUCCESS
  25. 25. STORY DATA IMPACT STORY HUMANS
  26. 26. 1story 2.5statisticsperargument
  27. 27. 67%rememberedthestory 5%rememberedthestatistics
  28. 28. CONTEXTCONTENT STORYTELLING +
  29. 29. CHARLENE’S STORY
  30. 30. YOUR STORY SHARE IT WITH ONE PERSON
  31. 31. WRITEONE STORYIDEA
  32. 32. Every number has a name. 
 Every name has a story. 
 Every story -MARKBATTERSON,PASTOR&AUTHOR MATTERS
  33. 33. HUMANS DATA IMPACT STORY HUMANS
  34. 34. purchaser AUDIENCEuser BUYER TARGETMARKET
  35. 35. HUMANHUMAN TO H2H
  36. 36. Educate? Inspire? Motivate? Engage? DOES YOUR PITCH:
  37. 37. HOWWILLTHEY FEEL?
  38. 38. is humans talking to humans about humans. STORYTELLING
  39. 39. What is your data? What is your impact? What is your story? Who is the human?
  40. 40. AnxietyFear of rejection Standing in your own wayLack of sales experience BLOCKERS NoiseImposter syndrome Hard time building rapport Setting the tone Other:Laziness
  41. 41. Practice
 Practice
 Practice Take a deep breath Say your first 
 10 words PITCH! Map out all 
 of your data Be specific about
 your impact Tell a story that 
 illustrates your point Know how you 
 want them to feel YOURNEXTPITCH
  42. 42. WHEN WE SHOW UP FOR OURSELVES, WESHOWUPFOROTHERS
  43. 43. Bring me to you: melaniespring.com Say hi: melanie@brandedconfidence.com Listen to me: brandventurespodcast.com Hang out with me: kickasshumansclub.com Love notes encouraged

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