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ROCK YOUR PITCH: Storytelling With Numbers (2018)

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You have to pitch for money for your business or project.
You have to tell your boss you deserve a raise.
You have to explain why your project is going to be successful.

You have numbers to support your reasons for getting what you want and you understand that numbers matter. But it's up to you to convince them - using data AND story - that you truly deserve this thing you want. In order to get to X (numbers), you've got to explain Y (why).

This talk speaks to the humans who believe numbers tell the story AND to the humans who believe stories tell the numbers. Looking at both sides to ensure everyone gets the information they need, you'll be able to craft a presentation from the story the numbers tell in a succinct, simple, and manageable way. You'll walk away with things you can change immediately in your current presentation or just what you needed to create the one that's in your head. You've got to make your pitch by making an impact.

In this 45min keynote or 3-hour workshop, you'll start:
- Finding out how the numbers can tell a story
- Getting tips on how to tell the story without boring people
- Seeing why it matters that you make your audience feel something
- Seeing how the story AND the numbers make the impact

It's up to YOU to rock your pitch!
Find out more at brandedconfidence.com/talks

Published in: Business
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ROCK YOUR PITCH: Storytelling With Numbers (2018)

  1. 1. #rockyourpitch @melaniespring brandedconfidence.com
  2. 2. 53%LIE ON THEIR ONLINE DATING PROFILE*
  3. 3. ONTINDERAREIN ARELATIONSHIP* 42%
  4. 4. 73%OF WOMEN WHO MENTION DINNER, DRINKS, LUNCH IN THE FIRST MESSAGE GET RESPONDED TO* *stats from GlobalWebIndex
  5. 5. a 2%ofmen 9%ofwomen Found LOVEon a barstool **stats from Sex in America: A Definitive Survey
  6. 6. a MEN15 MINUTES WOMEN60 MINUTES 2ND DATE
  7. 7. PITCHING IS LIKE DATING. IF YOU TRY TOO HARD, YOU’LL GO HOME EMPTY-HANDED.
  8. 8. MELANIE SPRING twitter: @melaniespring insta: @melaniespring Approachable Badass at BRANDED CONFIDENCE
  9. 9. DATA IMPACT STORY HUMANS
  10. 10. PITCHING? WHAT ARE YOU
  11. 11. PITCHES Email marketing Followup to gauge interest Meetings Other: Upselling Cold-calling Followup to get sale
  12. 12. DATA IMPACT STORY HUMANS DATA
  13. 13. 53%LIE ON THEIR ONLINE DATING PROFILE*
  14. 14. DATA FACTS&STATS
  15. 15. BIGDATA FACTS&STATSxINFINITY
  16. 16. ANALYTICS ANALYSISOFFACTS&STATS 50%GROWTH
  17. 17. PEOPLEANALYTICS FINDINGPATTERNS
  18. 18. CONTEXTCONTENT STORYTELLING +
  19. 19. IMPACT + +DATA STORY HUMANS
  20. 20. DATA?WHAT’SYOUR
  21. 21. You can’t manage what you can’t -W.EDWARDSDEMING,DATASCIENTIST MEASURE
  22. 22. The most important things can’t be -W.EDWARDSDEMING,DATASCIENTIST MEASURED
  23. 23. STORY DATA IMPACT STORY HUMANS
  24. 24. 1story 2.5statisticsperargument
  25. 25. 67%rememberedthestory 5%rememberedthestatistics
  26. 26. HUMANHUMAN TO H2H
  27. 27. IMPACT + +DATA STORY HUMANS
  28. 28. WHAT STORIES DO YOU HAVE? Life experiences Shared with you ResearchedClient testimonials
  29. 29. Every number has a name. 
 Every name has a story. 
 Every story -MARKBATTERSON MATTERS
  30. 30. HUMANS DATA IMPACT STORY HUMANS
  31. 31. purchaser AUDIENCEuser BUYER TARGETMARKET
  32. 32. HUMAN
  33. 33. Who are you speaking to? How will they be affected? How will they feel? What makes this a human story?
  34. 34. is humans talking to humans about humans. STORYTELLING
  35. 35. IMPACT DATA IMPACT STORY HUMANS
  36. 36. CHARLENE’S STORY
  37. 37. IMPACT + +DATA STORY HUMANS
  38. 38. Who is impacted? What’s the impact of the data? What’s the impact of the stories? How will the impact keep rippling?
  39. 39. is not measured in the amount of dollars you make, but the amount of lives you impact. -ANONYMOUS SUCCESS
  40. 40. PITCH YOUR
  41. 41. DATA IMPACT STORY HUMANS
  42. 42. Educate? Inspire? Motivate? Engage? DOES YOUR PITCH:
  43. 43. What is your data? What is your impact? What is your story? Who is the human?
  44. 44. YOUR WAY? WHAT’S IN
  45. 45. Hearing “no”Rejection Standing in your own wayLack of sales experience BLOCKERS NoiseImposter syndrome Building rapport Setting the tone Other:Fear vs laziness
  46. 46. Life shrinks or expands in proportion to one's -ANAÏSNIN COURAGE.
  47. 47. #MANIFESTTHATSHIT WRITE IT DOWN. MAKE A PLAN. DECIDE WHAT IT IS YOU WANT. WORK ON IT EVERY SINGLE DAY. HOW TO: GET WHAT YOU WANT
  48. 48. DO NOW? WHAT WILL YOU
  49. 49. WRITEDISHONYOURCARD&HANDITTOME a FREEMINI-COURSE 4STEPSTOASKFORANYTHINGYOUWANT WITHCONFIDENCE
  50. 50. WRITESPEAKONYOURCARD&HANDITTOME THERE’SATALKINSIDEOFYOU.IT’STIMETO LETITOUT
  51. 51. is something you attract by the person you become. SUCCESS -JIMROHN
  52. 52. Find out more: BrandedConfidence.com Email me: melanie@brandedconfidence.com Listen to me: BrandedConfidence.com/podcast Hang out with me: KickassHumansClub.com

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