Vanderbilt social media


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An overview of how to integrate social media into your overall content strategy and examples of how we do this at Vanderbilt University. Notes pages include more details.

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Vanderbilt social media

  1. 1. Integrating social media into your content strategy <br />Melanie Moran<br />Vanderbilt University<br />Bulldog Reporter Webinar <br />April 8, 2011<br />
  2. 2. Strategy and Policy<br />
  3. 3. Coordination<br />
  4. 4. Maximizing your online newsroom<br /><br />
  5. 5. Free Range Content<br />
  6. 6. Timing<br />Crisis / Breaking News: Response must be rapid<br />New 2-year study from Dan Zarella at HubSpot:<br />Tweet often<br />Rinse and repeat<br />Re-tweets spike between 2-5 p.m. and on weekends – schedule your tweets accordingly<br />Facebook use also spikes on the weekend – consider sharing then<br />Early morning on weekends is also very active – schedule your tweets<br />Early morning, weekdays, and also weekends, are best for email newsletters<br />
  7. 7. Integration<br />Get started with ShareThis or similar tool<br />Take the next step of adding Facebook technology<br />Blur the lines between your different platforms<br />
  8. 8. Use social media in good times…<br />Provide bonus content<br />Build buzz<br />Leverage crowd participation (hashtags)<br />Engage media<br />Provide of-the-minute updates<br />
  9. 9. …and in bad.<br />To hear criticism<br />To manage emergencies<br />To right wrongs<br />To quell rumors<br />To provide accurate information<br />To give your organization a seat at the table<br />