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Slide Make or buy

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Studio sull'esternalizzazione di Apple negli anni '90

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Slide Make or buy

  1. 1. Corso Programmazione e Controllo SEMINARIO MAKE OR BUY analisi Apple Inc. Seminario Make or Buy - 2010 Make or Buy di Apple Inc.
  2. 2. MAKE OR BUY Make or Buy di Apple Inc. Seminario Make or Buy - 2010 Per make or buy si intende la scelta di un'azienda di costruire o di effettuare al proprio interno (make), oppure di acquistare all'esterno (buy), un componente, un prodotto o un servizio necessario alla produzione.
  3. 3. COSA CI AIUTA A DECIDERE TRA MAKE OR BUY? Make or Buy di Apple Inc. Seminario Make or Buy - 2010
  4. 4. concorrenti Fattori economici disponibilità dei fornitori Fattori ambientali Make or Buy di Apple Inc. Seminario Make or Buy - 2010 Fattori Interni Fattori Esterni TECNOLOGIA E PROCESSI DI PRODUZIONE COSTI GESTIONE LOGISTICA SISTEMA DI SUPPORTO
  5. 5. <ul><li>Insufficienza della struttura produttiva rispetto alla variabilità della domanda </li></ul><ul><li>Indisponibilità della tecnologia necessaria per svolgere tutte le fasi del processo </li></ul><ul><li>Convenienza economica del ricorso all’esterno </li></ul>Le decisioni Make or Buy consistono nella scelta di Motivazioni alla base: Seminario Make or Buy - 2010 Make or Buy di Apple Inc. AFFIDARE ALL’ESTERNO fasi del processo produttivo PRODURRE INTERNAMENTE fasi del processo produttivo
  6. 6. <ul><li>Vantaggi differenziali > Costi emergenti </li></ul>OBIETTIVO: capire qual è l’effetto più positivo sul Reddito nell’assunzione di una scelta in luogo della corrispondente alternativa Seminario Make or Buy - 2010 Make or Buy di Apple Inc. Risparmio di Costi Relativi alle decisioni di outsourcing In merito alla convenienza, nel BREVE PERIODO si utilizza: IL MODELLO DI RAGIONAMENTO DIFFERENZIALE
  7. 7. In tal caso: la cessione comporterebbe un impoverimento delle conoscenze sull’oggetto specifico e dunque una perdita di competitività Seminario Make or Buy - 2010 Make or Buy di Apple Inc. Guardando al lungo periodo valutiamo se la fase che si vuole esternalizzare costituisce una competenza distintiva dell’azienda
  8. 8. Valutazione economica Valutazione strategica <ul><li>Qualità </li></ul><ul><li>Affidabilità </li></ul><ul><li>Capacità di innovazione </li></ul><ul><li>Rapporto con i fornitori </li></ul>Make or Buy di Apple Inc. Seminario Make or Buy - 2010
  9. 9. QUALITA ’ AFFIDABILITA’ DEL FORNITORE INNOVAZIONE RAPPORTO FORNITORI <ul><li>la qualità del prodotto/servizio offerto </li></ul><ul><li>Il miglioramento dei processi produttivi </li></ul><ul><li>- Specializzazione dei fornitori </li></ul>- la possibilità di concorrenza da parte del fornitore - rischio cambiamento del mercato Make or Buy di Apple Inc. Seminario Make or Buy - 2010 - Rispetto dei tempi di gestione degli ordini
  10. 10. Fondata nel 1976 a Cupertino in California da : Make or Buy di Apple Inc. Seminario Make or Buy - 2010 Apple Inc. Steve Jobs Steve Wozniak Mike Markkula
  11. 11. Seminario Make or Buy - 2010 Make or Buy di Apple Inc. “ Soon there’ll be two kinds of people: those who’ll use computers and those who will use Apple’s ” -- Spot Apple 1983
  12. 12. Make or Buy di Apple Inc. Seminario Make or Buy - 2010 Apple I Apple II Macintosh iPod iPhone iMac iPad 1976 1977 1986 2001 2007 2009 2010
  13. 13. Seminario Make or Buy - 2010 Make or Buy di Apple Inc. 1984 2001 2001 2007 2010 2008 Computer Software e Web Settore Mobile
  14. 14. Seminario Make or Buy - 2010 Make or Buy di Apple Inc. Linea Temporale – Dove siamo e cosa accade?
  15. 15. Seminario Make or Buy - 2010 Make or Buy di Apple Inc. Scenario ambientale Microsoft lancia Windows 95 con un’imponente campagna pubblicitaria Internet diventa un elemento strategico per i prodotti Inizia ad affermarsi Linux e il software Open Source Le società comprendono che il futuro sarà mobile
  16. 16. Cosa accade alla società? Fatturato Make or Buy di Apple Inc. Seminario Make or Buy - 2010 EBITDA
  17. 17. estrema esternalizzazione <ul><li>Design affidato a Frogdesign </li></ul><ul><li>Assistenza tecnica in India </li></ul><ul><li>Circuiti stampati affidati a Tokyo Electric </li></ul><ul><li>Attività di marketing affidate a Regis Mekonna </li></ul><ul><li>Processori affidati a IBM e Motorola </li></ul><ul><li>Software in licenza a 6 società per aumentare quota di mercato </li></ul>70% delle attività Make or Buy di Apple Inc. Seminario Make or Buy - 2010
  18. 18. <ul><li>Sistema operativo </li></ul><ul><li>Vendite </li></ul>Core business Make or Buy di Apple Inc. Seminario Make or Buy - 2010
  19. 19. Cosa accade alla società? Fatturato Make or Buy di Apple Inc. Seminario Make or Buy - 2010 EBITDA
  20. 20. <ul><li>Perdita del vantaggio competitivo </li></ul><ul><li>Riduzione della quota di mercato del 4,2% </li></ul><ul><li>Perdita di valore del brand </li></ul><ul><li>Riduzione della qualità </li></ul>Svantaggi Vantaggi > <ul><li>Riduzione del rischio </li></ul><ul><li>Riduzione dei costi </li></ul><ul><li>Flessibilità di produzione </li></ul>Make or Buy di Apple Inc. Seminario Make or Buy - 2010
  21. 21. <ul><li>Il ritorno di Steve Jobs </li></ul>Make or Buy di Apple Inc. Seminario Make or Buy - 2010
  22. 22. Cambio della strategia STOP ALLA CONCESSIONE DELLE LICENZE SOFTWARE <ul><li>ALLARGAMENTO DEL CORE BUSINESS: </li></ul><ul><li>DESIGN </li></ul><ul><li>PROGETTAZIONE DEI COMPUTER </li></ul><ul><li>ASSEMBLAGGIO DEI COMPONENTI </li></ul><ul><li>ATTIVITA’ DI MARKETING </li></ul>Make or Buy di Apple Inc. Seminario Make or Buy - 2010
  23. 23. Cosa accade alla società? Fatturato Make or Buy di Apple Inc. Seminario Make or Buy - 2010 EBITDA
  24. 24. <ul><li>Aumenta la qualità </li></ul><ul><li>Migliora la brand image </li></ul><ul><li>Accresce la notorietà del </li></ul><ul><li>brand </li></ul><ul><li>Aumentano i costi </li></ul><ul><li>Aumenta il rischio </li></ul>Make or Buy di Apple Inc. Seminario Make or Buy - 2010 Vantaggi Svantaggi =
  25. 25. Tim Cook e il processo di esternalizzazione
  26. 26. 1998 entrata di Cook: esternalizzazione dello stoccaggio prodotti e assemblaggio Riduzione inventari Aumento ipotetico del profitto Make or Buy di Apple Inc. Seminario Make or Buy - 2010
  27. 27. Make or Buy di Apple Inc. Seminario Make or Buy - 2010 Assemblaggio Magazzino Chiusura delle proprie unità di assemblaggio e prodotti finiti Produzione spostata in 10 siti regionali (aree geografiche) Si utilizza il magazzino dei fornitori JIT + Tasso di rotazione scorte - Giacenza media (1 giorno!) - Tempo processo produttivo Esternalizzazione
  28. 28. Make or Buy di Apple Inc. Seminario Make or Buy - 2010 Distribuzione Controllo della distribuzione Si lavora per incrementare le vendite dirette con lo sviluppo di un nuovo sito Web : l’obiettivo è fare come Dell (o anche meglio!) 75% degli ordini on line partono in 24h Internalizzazione
  29. 29. Cosa accade alla società? Fatturato Make or Buy di Apple Inc. Seminario Make or Buy - 2010 EBITDA
  30. 30. Seminario Make or Buy - 2010 Make or Buy di Apple Inc. Cosa accadde dopo?
  31. 31. Apple collabora assiduamente con l’Asia dove assembla i suoi prodotti Make or Buy di Apple Inc. Seminario Make or Buy - 2010
  32. 32. Oltre 270 Apple Store in tutto il mondo Make or Buy di Apple Inc. Seminario Make or Buy - 2010
  33. 33. Migliaia di rivenditori Apple Premium Reseller Make or Buy di Apple Inc. Seminario Make or Buy - 2010
  34. 34. Boom mercato digitale Make or Buy di Apple Inc. Seminario Make or Buy - 2010 iTunes Store oltre 10 miliardi di download App Store oltre 1 miliardo di download
  35. 35. Cosa accade alla società? Fatturato Make or Buy di Apple Inc. Seminario Make or Buy - 2010 EBITDA
  36. 36. GRAZIE Slide scaricabili all’indirizzo: http://bit.ly/aNe4xG Seminario Make or Buy - 2010 Make or Buy di Apple Inc.

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