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www.meiseonlinestrategie.com
The Soft Factors of
Social Media Strategy
Five Notes on Creative Strategy Development
Dr. Vol...
www.meiseonlinestrategie.com
You should make a plan before entering
Social Media…
Because there are many, many points to c...
www.meiseonlinestrategie.com
…but your success will depend on
your implementation.
And your implementation depends on your...
www.meiseonlinestrategie.com
Five notes on creative strategy development.
photo: House of Sims @ flickr
www.meiseonlinestrategie.com
1. Always think from your
customer’s perspective!
Believe me, most customers are not interest...
www.meiseonlinestrategie.com
2. Tell stories!
No one will pass on pure facts and boring data. Put your message in
a story ...
www.meiseonlinestrategie.com
3. Think laterally!
In what else might your target audience be
interested in except your prod...
www.meiseonlinestrategie.com
4. Think about the
experiences of your
customers with your
products!
Give your customers the ...
www.meiseonlinestrategie.com
And last, but not least:
www.meiseonlinestrategie.com photo: Dagmar Kesting, http://fc-foto.de/19587281
www.meiseonlinestrategie.com
Thank you for making social
media a little bit more exciting.
If you need help with this, ple...
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The Soft Factors of Social Media Strategy Development

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Developing a social media strategy is not just a matter of considering hard facts such as target audience, content and tools. Success depends critically on soft factors, because social media is communication between human beings - and humans decide spontaneously in regard to their feelings and not after a long consideration of a criteria list.

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The Soft Factors of Social Media Strategy Development

  1. www.meiseonlinestrategie.com The Soft Factors of Social Media Strategy Five Notes on Creative Strategy Development Dr. Volker Meise – Online.Strategy.Consulting. www.meiseonlinestrategie.com
  2. www.meiseonlinestrategie.com You should make a plan before entering Social Media… Because there are many, many points to consider. photo: eriwst @ flickr
  3. www.meiseonlinestrategie.com …but your success will depend on your implementation. And your implementation depends on your ideas and your creativity. photo: gordonplant @ flickr
  4. www.meiseonlinestrategie.com Five notes on creative strategy development. photo: House of Sims @ flickr
  5. www.meiseonlinestrategie.com 1. Always think from your customer’s perspective! Believe me, most customers are not interested in details of your internal organization, processes or terminology. photo: Carla Hemsing, www.chfoto.de
  6. www.meiseonlinestrategie.com 2. Tell stories! No one will pass on pure facts and boring data. Put your message in a story and give people a reason to share your ideas. photo: Dagmar Kesting, http://fc-foto.de/18362384www.meiseonlinestrategie.de
  7. www.meiseonlinestrategie.com 3. Think laterally! In what else might your target audience be interested in except your products? photo: Dagmar Kesting, http://fc-foto.de/1999763
  8. www.meiseonlinestrategie.com 4. Think about the experiences of your customers with your products! Give your customers the opportunity to share their best practices, great experiences or the pride of ownership! photo: Cliff Stone @ flickr
  9. www.meiseonlinestrategie.com And last, but not least:
  10. www.meiseonlinestrategie.com photo: Dagmar Kesting, http://fc-foto.de/19587281
  11. www.meiseonlinestrategie.com Thank you for making social media a little bit more exciting. If you need help with this, please give me a call. Fuerstenbergstr. 11 - 48147 Münster - Germany phone +49 251 79 05 72 volker.meise@meiseonlinestrategie.de www.meiseonlinestrategie.de

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