Labelling of Cluster Management Excellence

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New Approaches to Label Cluster Management Excellence according to European Standard. Gold- and Bronze-Labelling

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Labelling of Cluster Management Excellence

  1. 1. Labelling cluster organisations – what is this all about? Gerd Meier zu Köcker, Thomas Lämmer-Gamp, ESCA – European Secretariat for Cluster Analysis Stockholm, November 13th, 2013,
  2. 2. Framework conditions (e.g. infrastructure, regulation, work force, level of education, image, macro economy) Cluster participants (business, research, public agencies) Cluster management organization Utilizing clusters as tool for economic or industrial development means developing industrial networks and value chains by means of cluster management!
  3. 3. Why Cluster Management Organisations ? • Professional and excellent cluster organisations can make to difference • Funding of cluster management organisations is the prevailing support scheme in Europe
  4. 4. Source: Lämmer-Gamp, Meier zu Köcker, Christensen, Clusters are Individuals, 2011 Quality and Intensity of Business Services Provided by the Cluster Managements Make the Difference
  5. 5. • Monetary added-value for SMEs in clusters All actors Higher Intensity of Involvement Leads to Higher Monetary Added-values Actors that cooperate more intensive than others Cluster Monitor Germany, July 2012, 50 Cluster representing about 5000 company low similar high low similar high
  6. 6. • Case study: Monetary added-value for SMEs in an Automotive cluster EUR / p. a. Very active Quite active inactive Higher Intensity of Involvement Leads to Higher Monetary Added-values
  7. 7. Priority Setting for Business Services Relevance of expectations low moderate high Very high High Moderate Low Very low Levelofsatisfaction
  8. 8. Developing and Implementing Cluster Strategies is a Good Base for Sustainability
  9. 9. Labelling and Benchmarking as Voluntary Tool for Continuous Improvements of Cluster Managements
  10. 10. Everything Started with Benchmarking in 2009 – Benchmarking is a voluntary approach for comparing and peer-assessment – Benchmarking stimulates mutual learning and striving for excellence – Benchmarking reveals where a given cluster stands compared to other peers – Benchmarking does not provide any ranking or good / bad – Benchmarking provides a documented entry level into improvement processes for cluster management – Benchmarking is very practical like and provides practial advice how to do bettered
  11. 11. Interested in improvement: Benchmarking Demonstrating improvement: 2nd Benchmarking Confirmation of excellence: Quality audit
  12. 12. Who is ESCA • Independent department within VDI/VDE-IT • Coordinating body for all cluster labelling activities under ECEI scheme within Europe • Entrusted by ECEI-consortium and EC • ESCA involves international pool of benchmarking and labelling experts • Decisions for Silver- and Gold-Label done by international expert group (no decision making by ESCA) • Close cooperation with cluster policy makers within Europe to assure international recognition
  13. 13. Interested in improvement: Benchmarking
  14. 14. The Benchmarking Process © VDI/VDE-IT 25.04.2014 Step 1: Benchmarking Interview Step 2: Benchmarking Report Step 0: Planning and Initialisation
  15. 15. Analysed until today: 489 cluster organisations from 34 countries 2-3h interview with cluster manager, 40 questions on structure, staffing, services, strategy and results
  16. 16. Cluster A Research Driven vs. Industrial Driven Clusters
  17. 17. Growth Rate vs. Regional Membership Potential
  18. 18. Service Spectrum to Initiate Collaborative Technology Development among Cluster Actors
  19. 19. Effects of the cluster management organization on the cluster: innovation activities Services of the cluster management organization How Services Affect Innovation Activities – Promote Collaboration within the Cluster
  20. 20. Conformity with European Excellence Critria
  21. 21. Confirmation of Excellence: Quality audit
  22. 22. Benchmarking (Bronze) and Excellence Labelling (Gold) Similarities and Differences © VDI/VDE-IT 25.04.2014 Cluster-Benchmarking Labelling Cluster Management Excellence - Self-Assessment - Third party expert assessement - No documented evidence required - Documented evidence required - Intended as a tool for continuous - Intended to confirm excellence improvements - Comparing with peers - Absolute quality criteria regarded - Majority of indicators dealing with - All indicators related to excellence excellence, but not all -
  23. 23. The Process
  24. 24. Structure of the cluster Governance Financing of the cluster management organization Strategy and services Achievements and recognition 31 indicators in five areas
  25. 25. Indicators of the ECEI Cluster Management Excellence Label Assessment Weighting Score Structure of the Cluster 1.1.0 mininum requirement Committed Cluster Participation 1,5 1 1.1.1 mininum requirement Composition of the Cluster Participants 1,5 1 1.1.2 mininum requirement Number of Committed Cluster Participants in Total 0,5 1 1.2 Geographical Concentration of the Cluster Participants 0,5 1 Typology, Governance, Cooperation 2.1 mininum requirement Maturity of the Cluster Management 0,5 1 2.2.1 Human Resources Available for the Cluster Management 1 1 2.2.2 mininum requirement Qualification of the Cluster Management Team 1 1 2.2.3 Life Long Learning Aspects for the Cluster Management Team 0,5 1 2.2.4 Stability and Continuity of Human Resources of the Cluster Management Team 1 1 2.3 Stability of Cluster Participation 1 1 2.4 mininum requirement Clarity of Roles – Involvement of Stakeholders in the Decision Making Processes 1 1 2.5 mininum requirement Direct Personal Contacts Between the Cluster Management Team and the Cluster Participants 1 1 2.6 mininum requirement Degree of Cooperation within the Cluster 1,5 1 2.7 mininum requirement Integration of the Cluster Organisation in the Innovation System 0,5 1 Financing Cluster Management 3.1 Prospects of the Financial Resources of the Cluster Organisation 1,5 1 3.2 Share of Financial Resources from Private Sources 1 1 Strategy, Objectives, Services 4.1.1 mininum requirement Strategy Building Process 1,5 1 4.1.2 mininum requirement Documentation of the Cluster Strategy 1 1 4.1.3 mininum requirement Implementation Plan 1,5 1 4.1.4 mininum requirement Financial Controlling System 1 1 4.1.5 mininum requirement Review of the Cluster Strategy and Implementation Plan 0,5 1 4.1.6 mininum requirement Performance Monitoring of Cluster Management 1 1 4.2 Focus of the Cluster Strategy 1 4.3 mininum requirement Activities and Services of the Cluster Management 1,5 1 4.4 mininum requirement Performance of the Cluster Management 1,5 1 4.5 Working Groups 0,5 1 4.6.1 Communication of the Cluster Organisation 1 1 4.6.2 mininum requirement Cluster Organisation’s Web Presence 0,5 1 Achievements and Recognition 5.1 Recognition of the Cluster in Publications, Press, Media 0,5 1 5.2 Success Stories 0,5 1 5.3 Customer and Cluster Participants’ Satisfaction Assessment 1 1
  26. 26. Future Position X Kunststoffinstitut Lüdenscheid microTEC Südwest VDC Fellbach Chemie Cluster Bayern Photonics BW Offshoreenergy.dk Innovationnetwork Lifestyle – Interior & Clothing NODE - Norwegian Offshore & Drilling Engineering Minalogic Systematic - Paris Region Systems & ICT Cluster Eco World Styria Kunststoff Cluster Silicon Saxony FEMAC - Agricultural Machinery Cluster Software Cluster Pôle de compétitivité SCS Biopeople Pôle de compétitivité Plasturgie CEAGA NCE Raufoss NCE Subsea
  27. 27. German Cluster Management Excellence Landscape
  28. 28. 46% 23% 23% 8% 58% 8% 23% 22% 33% 15% 11% 11% 56% 25% 11% 38% 46% 56% 62% 46% 46% 8% 23% 23% 17% 31% 33% 33% 23% 31% 22% 56% 44% 8% 22% 46% 54% 11% 38% 8% 31% 92% 54% 69% 25% 92% 100% 46% 67% 78% 33% 77% 69% 85% 89% 67% 44% 67% 67% 15% 33% 0 0,1 0,2 0,3 0,4 0,5 0,6 0,7 0,8 0,9 1 STRUCTURE OF THE CLUSTER Committed cluster participation Composition of the cluster participants Number of committed cluster participants in total Geographical concentration of the cluster participants TYPOLOGY, GOVERNANCE, COOPERATION Maturity of the cluster management Human resources available for cluster management Lifelong learning aspects for the cluster management team Stability and continuity of human resources of the cluster… Stability of cluster participation Clarity of roles – involvement of stakeholders in decision… Direct personal contacts between the cluster… Degree of cooperation within the cluster participants Integration of the cluster organisation in the innovation… FINANCING Share of financial resources from private sources STRATEGY, OBJECTIVES, SERVICES Documentation of the cluster strategy Review of the cluster strategy and implementation plan Degree of fulfilment of the implementation plan Financial controlling system Activities and services of the cluster management Working groups Cluster organisation’s web presence ACHIEVEMENTS, RECOGNITION Recognition of the cluster in publications, press, media Success stories Cluster participants’ satisfaction surveys Another Cluster Management Excellence Landscape
  29. 29. Demonstrating improvement: 2nd Benchmarking - Filling the gap between the existing labels BRONZE and GOLD - Confirms improvements and conformity with some major Excellence Criteria - Fulfilling wishes of policy makers and cluster managers in several countries
  30. 30. Cluster Management Excellence Label SILVER Dedicated to Cluster Excellence • Rationale of the label: – In line with the achievements of the European Cluster Excellence Initiative (ECEI) – Confirming a continuous and successful process of improving cluster management – Combination of benchmarking (Bronze) and third party assessment (Gold) – Final approval made by representatives of the „Cluster Excellence Expert Group“, an international working group consisting of excellent cluster managers (Goldies) • Eligibility for the label / process: – Cluster conducts re-benchmarking exercise – Application for a SILVER label is only possible upon recommendation by ESCA – ESCA gives such a recommendation, if significant improvements in cluster management over the past years could be observed, based on benchmarking data received © VDI/VDE-IT 25.04.2014
  31. 31. If you want to learn more…
  32. 32. VDI/VDE Innovation und Technik GmbH Gerd Meier zu Köcker European Secretariat for Cluster Analysis (ESCA) Steinplatz 1 D-10623 Berlin Tel.: +49 30 310078 118 Fax: +49 30 310078 222 E-mail: mzk@vdivde-it.de www.cluster-analysis.org www.vdivde-it.de

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