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Apple Inc’s charismatic co-founder & CEO, Steve Jobs is well known for his electrifying Presentations across the globe. Let us learn from his Perspective on the Art of making Killer Presentations…

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Perspective 1 : Sell the Benefit… <ul><li>Jobs sells the benefit, the features, the end user experience and not just mind numbing statistics. </li></ul><ul><li>E.g. : To exhibit the compact & sleek design of iPod, Jobs actually puts this gizmo in his smaller pocket and reveals the benefit… </li></ul>

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Perspective 2 : Practice, Practice & Practice More… <ul><li>Jobs leaves nothing for granted during product launches, he reviews & rehearses relentlessly. </li></ul><ul><li>It is not unusual for him to prepare for four hours as he reviews every slide and demonstration meticulously. </li></ul>Perfect Practice makes a man Perfect…

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Perspective 3 : Keep it Visual… <ul><li>There are very few bullet points in Jobs presentation. </li></ul><ul><li>Each of his slide is highly visual and he uses a lot of images to demonstrate or set his context. </li></ul><ul><li>For e.g.: If he’s discussing about his latest inventions say iPhone, a slide in the background will show a colorful image of the iPhone itself. </li></ul>A Picture worth a thousand words…

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Perspective 4 : Exude Passion, Energy & Enthusiasm <ul><li>Jobs have an infectious enthusiasm. </li></ul><ul><li>When launching his new video iPod, Jobs said with all energy, </li></ul><ul><li>“ It’s the best music player we’ve made”, </li></ul><ul><li>“ It has a gorgeous screen” </li></ul><ul><li>“ The color is fantastic,” and </li></ul><ul><li>“ The Video quality is amazing.” </li></ul>It reflects Jobs passion & commitment to innovate & improve incessantly.

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Perspective 5 : And One last thing… <ul><li>At the end of the presentation Jobs adds to the drama by saying, “and one last thing…” </li></ul><ul><li>He then adds a new product, new feature, or sometimes introduces a new band. </li></ul><ul><li>He approaches each presentation as an event, a production with a strong opening, product demonstrations in the middle, a strong conclusion, and an encore – that “One Last Thing…” </li></ul>

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