The document discusses how cloud computing will become more prevalent in the future. It describes how the author's widget venture moved their operations and services to the cloud due to scaling issues they encountered. It also lists several current popular cloud-based apps and discusses the challenges companies may face when moving to cloud-based models and services.

1. The Future
will be
Cloudy
10/2009
Mehrdad Piroozram
Founder iSteps Widget Ventures
mehrdad@iSteps.de
http://www.twitter.com/piroozram
http://www.slideshare.net/mehrdadpiroozram
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2. Who we are
*Widget Production
*Widget Reach/Property
-Lead-Investor/ Co-Founder
-Co-Investor / Widget Stamp
*started Q4 2005
*Part of Top EU Widget Players
*€3,5m - €6 m. syndicated
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3. Portfolio
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4. Mega Trends
Total User involvement/UGC
Coexistence/Competition of multiple ecosystems
Devices get cross-connected
Software is transforming to SaaS
Global content-factories come up
Micro services conquer the web
Widgets syndicate/cross connect UGC/
microservices
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5. 5

6. Why Widgets
User Eco-Systemes Internet
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7. How we got cloudy
- imageloop
- peak over 100% growth m. /m.
- HW, DB, OP Vendor Poker
- Ongoing BE Development
- Down Times = Viral Breaks
- Model about to fail
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8. Animoto Case
http://www.animoto.com
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9. Current App shakers
http://appdata.com
FarmVille:
http://appdata.com/facebook/apps/index/id/102452128776
Café World:
http://appdata.com/facebook/apps/index/id/101539264719
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10. Challenges
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11. The Investor wants
,Scale or shut-down when fail‘
,I like my start-ups failing
cheap!‘
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12. Who is paying the check
Enterprise IT investment
PM
$1 $3+1 $2 $1
HW SW Services OP
$1 $3+1 $3-4 $1
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13. Who is paying the check
Enterprise IT aaS
$?
P HW SW Services Op
M
%
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14. Mega Trends
„The network is the Computer!“
1998, Scott McNealy Sun
„Every piece of software will have a client
component, a server component, and
service component from the cloud“
2008, Steve Ballmer CEO Microsoft
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