© Copyright 2007-2010 by iSteps
Mehrdad	
  Piroozram
Serial	
  Entrepreneur
twi5er.com/piroozram
mehrdad@iSteps.de
The F...
 
© Copyright 2007-2010 by iSteps
Megatrends
# Social networks aggregate the internet
# Total user involvement - UGC
# Sof...
 
© Copyright 2007-2010 by iSteps
Social Airtime
Donnerstag, 25. November 2010
 
© Copyright 2007-2010 by iSteps
Page Views US 09/10
Facebook.com & Google.com in the US / excludes mobile traffic
Quelle...
 
© Copyright 2007-2010 by iSteps
Mobile Airtime
Quelle: Morgan Stanley
Donnerstag, 25. November 2010
 
© Copyright 2007-2010 by iSteps
Mobile Page Views Japan
Quelle: Company reports, Morgan Stanley Research
Donnerstag, 25....
 
© Copyright 2007-2010 by iSteps
Airtime Fragmentation
Donnerstag, 25. November 2010
 
© Copyright 2007-2010 by iSteps
Advertising Shift
Aggregation Mobile Fragmentation
Donnerstag, 25. November 2010
 
© Copyright 2007-2010 by iSteps
App Ad Players
Donnerstag, 25. November 2010
 
© Copyright 2007-2010 by iSteps
Apps as Ads
Donnerstag, 25. November 2010
 
© Copyright 2007-2010 by iSteps
Ads in Apps
Donnerstag, 25. November 2010
 
© Copyright 2007-2010 by iSteps
Ads through Apps
Donnerstag, 25. November 2010
 
© Copyright 2007-2010 by iSteps
iAd
Donnerstag, 25. November 2010
 
© Copyright 2007-2010 by iSteps
Thanks!	
  :)
www.slideshare.net/mehrdadpiroozram
twi5er.com/piroozram
linkedin.com/in/m...
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Apps & Ads

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Future Relevance of Apps & Ads

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  • \n
  • \n
  • Agrigation von inet \nD. Staten zw User & Ved\nneue Regeln im inet\nbinnen maerkt + barrieren\n\ngeregelter, provisioning, ...\napps geregelte übergänge\n\n
  • Vergleich Unterschiede FB, Google\nPageviews to Airtime\n
  • \n
  • \n
  • das inet wird mobiler\nmehr airtime inet\nalles wird schneller 120m ios 13Q\nvs Netscape 27M \nApps liefern den Mehrwehrt\nalles wird schneller iPad 28 Tage\n\n
  • How Quickly Mobile Can Overtake Desktop – Mixi Mobile Page Views = 84% vs. 17%\nCQ2:06 – CQ 3:10\n
  • immer mehr Geräte im Alltag\niPad in 28 Tagen eine Mio (Folie Umstellen)\nDie Airtime fragmentiert\nApps sind die schnellen enabler\n\n\n\n
  • d. Entwicklungen brauchen n. Schnittstellen -> Apps sind die Browser von Web 2.0\nmassive Verbreitung zynga > 200mio\napple knackt die 10mld marke / 7mld\nüberleitung ads, ads folgen reichweite\n(Appstore als ,All over Apps‘)\n
  • Eco Systeme, Apps, Networks\ngilt für alle stores\nwer im ad app markt eine Rolle spielt\nfocus 3 dimensionen\nAd Formen, CPM;\nAd Formate, Video, Bild, Text, ...\n
  • Branded apps für cooperate mit eigener \nreichweiten property\nmehr als eine campagne\nBeispiel Vodafone\nÜberleitung auf App ad Formen\n
  • Reach 4 Ads\nverschiedene Modelle\n\nFoursqaure Starbucks\nGowalla Disney\n
  • Reichweite als Media\nAdotube und Video\nNascar und Auto Werbung\nzusätzlich targeted\n\n
  • mix inkl. ein stück software\nnicht nur aus den mobile budgets\n\n
  • \n
  • Apps & Ads

    1. 1.   © Copyright 2007-2010 by iSteps Mehrdad  Piroozram Serial  Entrepreneur twi5er.com/piroozram mehrdad@iSteps.de The Future Relevance of In-App Advertising Donnerstag, 25. November 2010
    2. 2.   © Copyright 2007-2010 by iSteps Megatrends # Social networks aggregate the internet # Total user involvement - UGC # Software to service – Cloud # Internet is getting mobile # Devices fragment # Apps serve & connect these trends Donnerstag, 25. November 2010
    3. 3.   © Copyright 2007-2010 by iSteps Social Airtime Donnerstag, 25. November 2010
    4. 4.   © Copyright 2007-2010 by iSteps Page Views US 09/10 Facebook.com & Google.com in the US / excludes mobile traffic Quelle: www.hitwise.com Donnerstag, 25. November 2010
    5. 5.   © Copyright 2007-2010 by iSteps Mobile Airtime Quelle: Morgan Stanley Donnerstag, 25. November 2010
    6. 6.   © Copyright 2007-2010 by iSteps Mobile Page Views Japan Quelle: Company reports, Morgan Stanley Research Donnerstag, 25. November 2010
    7. 7.   © Copyright 2007-2010 by iSteps Airtime Fragmentation Donnerstag, 25. November 2010
    8. 8.   © Copyright 2007-2010 by iSteps Advertising Shift Aggregation Mobile Fragmentation Donnerstag, 25. November 2010
    9. 9.   © Copyright 2007-2010 by iSteps App Ad Players Donnerstag, 25. November 2010
    10. 10.   © Copyright 2007-2010 by iSteps Apps as Ads Donnerstag, 25. November 2010
    11. 11.   © Copyright 2007-2010 by iSteps Ads in Apps Donnerstag, 25. November 2010
    12. 12.   © Copyright 2007-2010 by iSteps Ads through Apps Donnerstag, 25. November 2010
    13. 13.   © Copyright 2007-2010 by iSteps iAd Donnerstag, 25. November 2010
    14. 14.   © Copyright 2007-2010 by iSteps Thanks!  :) www.slideshare.net/mehrdadpiroozram twi5er.com/piroozram linkedin.com/in/mehrdadpiroozram mehrdad@iSteps.de Donnerstag, 25. November 2010

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