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Hunter Digital
Strategy
Meg Harris
Hunter Boots
 158 year old British
Luxury Brand
 Each boot is handcrafted
from 28 parts
 Most known for the
original bo...
Target Market
 Females
 Ages 18-32
 Singles, Married
 Couples with young children
 Upper Middle to Upper Class
Hunter Boots Social Media
Facebook
https://www.facebook.com/HunterBoots
Instagram
http://instagram.com/hunterboots
Twitter...
Goals
 Increase followers on
Instagram and
Pinterest
 Alter the visuals shown
on Social Media
platforms
 Increase traff...
Strategy
 Visuals are crucial for fashion
brands
 Increase US followers on
image based social media
 Types of photos in...
Measurement of
Success
 Google Analytics
 Google AdWords
 Mobile Ad click through rates
 Increase or decrease of follo...
Campaign Budget
 Implementing, planning, building, paid
media, monitoring Hunter Boot’s social
media
 $250 per hour at a...
Social Media Followers
272,560
9,199
101,000
47,866
Social Media Sites
Facebook
Pinterest
Instagram
Twitter
References
 usa.hunter-boot.com
 Instagram.com
 Twitter.com
 Facebook.com
 Pinterest.com
 Digitalmarketingcalculator...
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Hunter boots digital strategy

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Hunter boots digital strategy

  1. 1. Hunter Digital Strategy Meg Harris
  2. 2. Hunter Boots  158 year old British Luxury Brand  Each boot is handcrafted from 28 parts  Most known for the original boot, Hunter Wellingtons
  3. 3. Target Market  Females  Ages 18-32  Singles, Married  Couples with young children  Upper Middle to Upper Class
  4. 4. Hunter Boots Social Media Facebook https://www.facebook.com/HunterBoots Instagram http://instagram.com/hunterboots Twitter https://twitter.com/HunterBoots Pinterest http://www.pinterest.com/hunterboots/
  5. 5. Goals  Increase followers on Instagram and Pinterest  Alter the visuals shown on Social Media platforms  Increase traffic to https://usa.hunter- boot.com/  Use Social Media to increase potential consumers awareness
  6. 6. Strategy  Visuals are crucial for fashion brands  Increase US followers on image based social media  Types of photos include but are not limited to:  Creation of individual boots during production  Sneak peaks of new boot designs  Celebrities in Hunter Boots
  7. 7. Measurement of Success  Google Analytics  Google AdWords  Mobile Ad click through rates  Increase or decrease of followers on various social media sites
  8. 8. Campaign Budget  Implementing, planning, building, paid media, monitoring Hunter Boot’s social media  $250 per hour at approximately 48 hours per week  $48,000 per month over a 12 month duration  Campaign would cost $576,000 per year
  9. 9. Social Media Followers 272,560 9,199 101,000 47,866 Social Media Sites Facebook Pinterest Instagram Twitter
  10. 10. References  usa.hunter-boot.com  Instagram.com  Twitter.com  Facebook.com  Pinterest.com  Digitalmarketingcalculator.com

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