Bernice Yeung, Reporter
Lindsay N. Green-Barber,
ACLS Public Fellow, CIR Media Impact Analyst
@WhimsicaLinds
#DissectionC
“Rape in the Fields”
“Violación de un Seuño”
#DissectionC
It all starts with story…
but some stories are hard to get.
Invisibility
Sensitive and vulnerable sources
Social & politic...
• Why film?
• Why animation?
• Why radio?
The making of “Rape in the
Fields"
#DissectionC
Intentional distribution
#DissectionC
CIR’s analytics
#DissectionC
Impact
News
The New York Times
ProPublica
Poynter
Investigative Reporting Workshop
Research
Tow Center
Nieman Lab
USC Medi...
Challenges in Impact Analysis
Lack of standards
Question of engagement
Overabundance of online analytics
Offline activity
...
Phase 1:
Needs Assessment
Definition of Impact
Conceptualization of Impact
Method for tracking Impact
Method for comparing...
Impact = change in the status quo as a
result of a direct intervention, be it a text
article, a documentary film, or a liv...
#DissectionC
Reach
Impac
t
After the story breaks
Internal
communication:
Weekly newsletter
Blog posts
Outcome Reports
#DissectionC
#DissectionC
Next steps
Data
Testing & analysis
Communications
Community of practice
#DissectionC
#DissectionC
“Rape in the Fields”
Impact assessment methodology
Identify outcomes
Macro: government response
Meso: increas...
Solutions Summit
• Key stakeholders
• Potential solution model
• Create a space for exchange
#DissectionC
Outcomes
Research
Training
Outreach/Cooperation
#DissectionC
Organic pickup in media
#DissectionC
Organic community screenings
#DissectionC
Preliminary findings
Key connectors in communities
Rape crisis centers
DA’s offices
Film as space
Screenings bring togethe...
Sharable takeaways
#DissectionC
• Delivery matters - both method and mode
• Reach through media is not equivalent to
the r...
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Dissection c presentation

  1. 1. Bernice Yeung, Reporter Lindsay N. Green-Barber, ACLS Public Fellow, CIR Media Impact Analyst @WhimsicaLinds #DissectionC
  2. 2. “Rape in the Fields” “Violación de un Seuño” #DissectionC
  3. 3. It all starts with story… but some stories are hard to get. Invisibility Sensitive and vulnerable sources Social & political barriers #DissectionC
  4. 4. • Why film? • Why animation? • Why radio? The making of “Rape in the Fields" #DissectionC
  5. 5. Intentional distribution #DissectionC
  6. 6. CIR’s analytics #DissectionC
  7. 7. Impact News The New York Times ProPublica Poynter Investigative Reporting Workshop Research Tow Center Nieman Lab USC Media Impact Project Foundations Knight Foundation The Bill and Melinda Gates Foundation The Fledgling Fund #DissectionC
  8. 8. Challenges in Impact Analysis Lack of standards Question of engagement Overabundance of online analytics Offline activity #DissectionC
  9. 9. Phase 1: Needs Assessment Definition of Impact Conceptualization of Impact Method for tracking Impact Method for comparing across stories and platforms Community building #DissectionC
  10. 10. Impact = change in the status quo as a result of a direct intervention, be it a text article, a documentary film, or a live event. Conceptualization Macro Meso Micro #DissectionC
  11. 11. #DissectionC Reach Impac t After the story breaks
  12. 12. Internal communication: Weekly newsletter Blog posts Outcome Reports #DissectionC
  13. 13. #DissectionC
  14. 14. Next steps Data Testing & analysis Communications Community of practice #DissectionC
  15. 15. #DissectionC “Rape in the Fields” Impact assessment methodology Identify outcomes Macro: government response Meso: increased conversation Micro: increased awareness Identify processes Interviews with people Analyze qualitative data Discourse analysis
  16. 16. Solutions Summit • Key stakeholders • Potential solution model • Create a space for exchange #DissectionC
  17. 17. Outcomes Research Training Outreach/Cooperation #DissectionC
  18. 18. Organic pickup in media #DissectionC
  19. 19. Organic community screenings #DissectionC
  20. 20. Preliminary findings Key connectors in communities Rape crisis centers DA’s offices Film as space Screenings bring together communities Introduces sensitive issue in to conversation Film as evidence “Proof" of lack of information, used to support research #DissectionC
  21. 21. Sharable takeaways #DissectionC • Delivery matters - both method and mode • Reach through media is not equivalent to the reach of a story • Impact is a (sometimes long) process

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