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Calls to Action
• Post on any channel you have.
Facebook, Twitter, Tumblr, personal
blog...think outside the box
• Always offer a way to contact you (email
address or phone number)
• Have you seen anyone posting a
status, tweet, etc. about your subject? Get in
• Should never be the end of the story
Twitter Advanced Search
• Use keywords to find people tweeting about
your subject near Boone
• Use "Boone, NC" or 28607, not 28608
• Quotations around search term if you want
those words together
Twitter Search Operators
• quotations for exact phrase
• love OR hate (finds tweets containing either
"love" or "hate")
• beer -root (finds tweets with "beer," but not
• search a hashtag or @handle
• :) :( search with a positive or negative
Finding sources on
• Search public posts (see more results)
• Search friends' posts
• Filter people searches by location
• More resources: facebook.com/journalists
Building a Network
• Follow the right people (leaders around the
university, local news sources) and you'll see
• Who are they following?
• Who covers what you cover?
• Build Twitter lists (example)
• Pre-built lists