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OPAC as Outreach

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How to use the library OPAC as a form of library outreach.

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OPAC as Outreach

  1. 1. OPAC as Outreach: Web 2.0 and the Library Meghan Gates LSC 551 April 8, 2008
  2. 2. What are OPACs? • Online Public Access Catalogs • Where we find “stuff” held by the library • Reputation as flat and disconnected (like the old card catalog)
  3. 3. What is Web 2.0? • A “Next-Gen” movement in internet technology • Not a change in actual technology but a new way of thinking • Fosters creativity, information sharing, and collaboration
  4. 4. What the Library is Up Against • I want it now and I want it easy… or, the Googleization of Information • Information at the touch of a button (iPhone, mobile web, etc.) • Library as “that stuffy old place”
  5. 5. Mashup: Web 2.0 and OPACs • Making OPACs more user friendly • Meeting the needs of “Next-Gen” library users – User Centered – Multimedia Experience – Socially Rich – Communally Innovative
  6. 6. Why Use Web 2.0? • Most users already know it • Allows for interconnectedness cross multiple platforms and information sources • Why not? Libraries have usually been on the forefront of innovation • Most Importantly: Helping our patrons in the best way possible
  7. 7. Tools of 2.0 • IM / ICQ / gChat • Streaming Media (Flash, Videos, etc.) • Blogs and Wikis • Social Networks (Facebook, MySpace, etc.) • Tagging • RSS Feeds
  8. 8. 2.0 in Action • Library Thing for Libraries – Patron Tags – Recommended / Similar – Reviews and Ratings Danbury, CT Library Catalog
  9. 9. 2.0 in Action • Blogs – Alerting users of events, changes, and innovations – Making it easy (RSS, e-mail reminders, etc.) St. Joseph County Public Library CUA Libraries
  10. 10. 2.0 in Action • Speaking of RSS feeds…
  11. 11. 2.0 in Action 6 2 1 3 4 5
  12. 12. Benefits of 2.0 • Multiple methods of searching • Multiple modes of connection to our patrons • Putting the library in the path of the user • Making the library relevant again (More than “that place with all the books”) • Constant Beta phase
  13. 13. Sources • Balas, Janet L., “eLearning about Library 2.0” • Coyle, Karen, “Managing Technology: The Library Catalog in the 2.0 World” • Curran, Kevin et al., “Involving the User Through Library 2.0” • Lankes, David R. et al., “Participatory Networks: The Library as Conversation” • Maness, Jack M., “Library 2.0: The Next Generation of Web-Based Library Services” • Liu, Shu, “Engaging Users: The Future of Academic Library Websites”

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