Retail visit report on Shoppers Stop which covers certain aspects namely-
1.Socio-Economic importance of shoppers stop
2.Retail type of shoppers stop
3.Strategic drivers of the industry
4.Marketing mix of the brand shoppers stop
5.Modern technology deployed by shoppers stop
This report is purely based on reality and the research done personally.
Shoppers Stop is an Indian department store chain promoted by the K Raheja Corp Group (Chandru L Raheja Group), started in the year 1991 with its first store in Andheri, Mumbai Shoppers Stop Ltd has been awarded "the Hall of Fame" and won "the Emerging Market Retailer of the Year Award", by World Retail Congress at Barcelona.