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Social Networking and Libraries


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Pre-conference presentation for ALA

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Social Networking and Libraries

  1. 1. Social Networking and Libraries Building Communities through Innovative Applications of Technology, PLA/ ALA Annual Conference 2009 Meg Canada Senior Librarian, Hennepin County Library
  2. 2. How do you learn this stuff? • PLAY • Trial and error (or success) • • Social Media Meet-ups • Teens
  3. 3. Do you have a Communications Strategy? A Brand Strategy? How do you tell your library’s story?
  4. 4. Now- Do you have a Social Media Strategy? And what does this have to do with our core missions as libraries anyway?
  5. 5. 6 Reasons to Consider 1. To build awareness and promote the library and programs and services 2. To manage the library’s brand and reputation- which includes the accuracy of information shared about the library 3. To establishing thought leadership as the community’s provider of choice for research, reader’s advisory, programs [insert your library's mission here] 4. To customer-source improvements to our website or library service based on customer feedback 5. To provide a venue for customer-contributed content 6. To reach new and inactive patrons or customers
  6. 6. Seen on
  7. 7. Responding
  8. 8. Hey Sam, I’m using our conversation for a presentation…
  9. 9. Where do I listen?
  10. 10. Where should we be?
  11. 11. Where are we going?