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Value social collaboration

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Value social collaboration

  1. 1. Mobile Collaborative Tool<br />Enabling our sales force<br />
  2. 2. How do salespeople get answers & advice?<br />Immediate <br />Trusted Resources<br />1:Many Interactions<br />Searchable<br />Analytics - Trends<br />Broadcast, search & wait<br />1:1 Interactions<br />Single Event<br />Mobile Collaboration Tool<br />Call, email & online search<br />Trng<br />?<br />?<br />Mktg<br />CSRs<br />CSMs<br />GSRs<br />GSMs<br />
  3. 3. Use cases<br />Pre-CAST - CAST – field time – ACAST<br />1st GYN tech preso – first time delivery ?s<br />Questions about experiences in field – how do you prep? What things did you bring as leave-behinds? <br />How did you org a field ride without a territory assignment yet?<br />WWSM<br />Best practices & results in field<br />Extend discussions on workshop topics<br />New procedure launch<br />What clips are you using?<br />What paper? – where do I find…<br />What other tools? - where do I find…<br />What slides in presentation did you get ?s on?<br />Etc…<br />
  4. 4. More Information<br />Knowledge is fundamentally social<br />Marcia Connor<br />http://learnativity.com/twittering-away/<br />Learning happens as a process, not a series of events – we should be supporting that process, not forcing events.<br />Charles Jennings<br />http://www.slideshare.net/charlesjennings/8-reasons-to-focus-on-informal-social-learning<br />80% of learning is informal, but informal does NOT mean unintentional.<br />Jay Cross, Internet Time Alliance<br />Take your global network with you to business meetings… and keep them in your back pocket<br />Employees access subject matter experts directly, immediately<br />Employees become engaged and influential<br />Best practices exponentially shared across organization – even industry<br />Intellectual capital not lost with turnover<br />Training no longer limited to instructor’s knowledge – grows to include intellectual capital of community<br />Terrence Wing<br />www.liquidlearn.comwww.slideshare.net/liquidlearn<br />
  5. 5. More Information<br />Complex and creative work is what gives companies unique business advantages. <br />Complex and creative work is difficult to replicate, constantly changes and requires greater tacit knowledge. <br />Tacit knowledge is best developed through conversations and social relationships. <br />Social learning networks enable better and faster knowledge feedback loops.<br />Harold Jarche : Social learning for business, blog post Jan. 20, 2011 http://www.jarche.com/2011/01/social-learning-for-business/ <br />“knowledge and skill acquisition takes place in the sharing and utilization stages” <br />Edwin C. Nevis Anthony J. DiBella Janet M. Gould : Understanding Organizations as Learning Systems<br />http://www.solonline.org/res/wp/learning_sys.html <br />
  6. 6. More Information<br />Move knowledge where people need it now<br />Collective Intelligence<br />learning with and from the people around us (physically or virtually…) increases organizational value<br />offer us clues into those around us, leading us to help one another because we know and trust one another<br />“…one of the short messages saved their day through providing a quick solution to a problem or through allowing for direct contact with someone who can help…” “gives me the chance to give more… much needed feedback and mentoring… and to push important issues further.” – Dirk Röhrborn, commenter & manager @ Communote<br />Marcia Connor<br />http://learnativity.com/enterprise-microlearning/<br />It connects our existing collaboration tools. …most common gripe I hear from employees is, “How do I know where to find anything?” Yammer provides a central location for redirecting employees to information found in other places. We’re also looking to integrate Yammer posts into our search functionality—furthering this “revolving door” experience for employees.<br />Diane Gaines - Internal Marketing & Communications @ Mentor Graphics<br />http://blog.yammer.com/blog/2010/05/making-the-case-for-enterprise-microblogging.html<br />On-demand, well-integrated communication and collaboration allows staff, customers and partners to provide qualified, contextual information to the right people at the right time.<br />Networked Enterprise… gain greater market share and enjoy higher profit margins.<br />Work With Me : White Paper by Jeff Vail, VP Marketing @ Siemens Enterprise Communications<br />
  7. 7. Case Study in Healthcare Industry<br />“Good Luck” - case study of CareFocus<br />http://realworkplacelearning.com/2011/06/10/good-luck/<br />

Editor's Notes

  • Consider a situation where a CSR has a question about a new product launch – maybe he needs advice about a particular type of surgeon or use of the product for a particular procedure that isn’t covered in the launch materials.* Currently, the CSR, let’s call him John, would probably call a particular trusted person for their advice.* With a mobile collaboration tool, a CSR could ask the entire trusted network at the same time, like Jane does here.* Maybe the one person John called didn’t answer, so he has to leave a voicemail and wait for a call back.However, Jane has already gotten an answer with a document link from someone in her network – and that post is available for the rest of the community to access moving forward.* Now John moves on to emailing his trusted network, * and then waits for a response from someone. Notice that Jane has already received a clarifying question from another member of her trusted network. * She can then respond to that question, and her response is visible to the entire community.* While John moves on to searching for additional resources online,Jane receives another idea from a third member of her trusted network. * She can respond to any of these posts, * and start a discussion.* Ultimately, John’s option is a broadcast, search and wait strategy which allows one-to-one interactions in a single event.* Jane’s option allows immediate group discussion with trusted resources in a one-to-many interaction, where the results are accessible by the entire community, searchable, and available for analytics and trending reports. We can use that information to drive the improvement of our tools and materials, and enable our sales force to sell more effectively.As participants &amp; influencers in the community, we would have our finger on the pulse of what questions are being asked, what problems are cropping up – and be able to implement and communicate solutions to the entire community. Answers to questions can be disseminated to the entire community rather than just the asker (ie. Via phone call).
  • As participants &amp; influencers in the community, we would have our finger on the pulse of what questions are being asked, what problems are cropping up – and be able to implement and communicate solutions to the entire community. Answers to questions can be disseminated to the entire community rather than just the asker (ie. Via phone call).

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