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Adtechniques

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Adtechniques

  1. 1. Propaganda Techniques and Advertising What writing techniques do you need to know to persuade others?
  2. 2. Magic ingredients “Revives and sustains” 1905
  3. 3. Bandwagon: “6 million drinks a day” 1925
  4. 4. Bandwagon: “It had to be good to get where it is” 1926
  5. 5. Plain folks: “Friends for life” 1935
  6. 6. Snob appeal 1957
  7. 7. Patriotism 1974
  8. 8. Wit and humor 1999
  9. 9. Mean Joe Green 1979 Celebrity Endorsement
  10. 10. Day 3 <ul><li>Students are reminded that AMERICAN IDOL is on Tuesday!!! </li></ul><ul><ul><li>American Idol is currently the #1 show in America </li></ul></ul><ul><ul><li>Coca-cola is a major sponsor of American Idol </li></ul></ul><ul><ul><li>Students are instructed to watch American Idol and analyze the Coca-cola commercials for their content. </li></ul></ul>
  11. 11. Coca-Cola: A Research Documentary <ul><li>KWHL chart—brainstorm (KWH) </li></ul><ul><li>Class Brainstorm </li></ul><ul><li>Pick an area to research </li></ul><ul><li>Create a who, what, when, where info article as a group…each person must have their own part… </li></ul><ul><li>Must have your own graphic organizer with research, final draft of your section, and time line or chart </li></ul>
  12. 12. Day 4 AMERICAN IDOL DAY! <ul><li>General class discussion: </li></ul><ul><ul><li>What types of advertising does Coca-cola use? </li></ul></ul><ul><ul><li>Why does it work? </li></ul></ul><ul><ul><li>How do they use product placement in the programming? </li></ul></ul><ul><ul><li>Why do advertisers rely on product placement? </li></ul></ul>
  13. 13. … and the big question: <ul><li>Why did Coca-cola’s advertising techniques change so drastically? </li></ul>
  14. 14. Day 7 <ul><li>Students will write a reflective journal entry about why they believe major corporations aim advertising at teenagers. </li></ul><ul><li>Share opinions in small groups, then with the class. </li></ul><ul><li>This could take 2 days; I sort of hope it does </li></ul>

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