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What Apple has been up to


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What Apple has been up to

  1. 1. What Apple has been up toSell your old iPhone and join the Green Revolution!Apple received a lot of reports being criticized by environmentalists. Thesereports were due to their poor performance when it comes to recyclingtheir own old products ande-wastes.Also, there was an alarming study conducted by Greenpeace, an eco-group, regarding the toxic chemicals found in the iPhone which was asignature brand of Apple. So to clear this issue and to prove that they arenot just an industry-leading company when it comes to electronicgadgets, Apple had made a massive move to remove toxic chemicalssuch as lead, cadmium, mercury, and arsenic to mention a few.But their move towards a greener Apple was not all, they also introducedan aggressive plan to implement recycling processesfor their old gadgetsand waste products.It has almost 17 years since Apple started recycling their old products ande-waste but they were still told that it was not enough. So, they have
  2. 2. remodeled their processes and continued recycling for the benefit of theenvironment.Since 1994, almost 82% of all their Mac and iPod products sold wererecyclable and by the end of 2010, the figure increased dramatically to93%.In 2006, Apple reported that they have reprocessed a whopping 13 millionpounds of e-waste, which is equal to 9.5% of the bulk of all products Applesold seven years prior to date. Just after a year, this percentage grew by13% and by 2008, it went up to 20%.Just last year, it was reported that Apple recycled about 19 million poundsof e-waste per year, which was nearly 30% of the product weight theyhave sold over the last year. All these recycled materials were from theiPhones, iPods, iPads and Mac computers that were sold, returned andreplaced.Weight Recycled as % of Past SalesThe company knew how raw materials should be handled so during theend of their recycling process, they were able to hold their recyclingvendors to the "highest environmental standards in the industry."
  3. 3. The company was eager to improve their recycling programs to makesure that none of its involved parties take wrong turns. They see to it thateverything goes well and everyone is strictly following orders. They meetall the health and safety laws and they did not permit any use of prisonlabor during their recycling procedure.They carefully chose which materials were to be used in themanufacturing stage of the products so as to ensure that they are all ormostly composed of recyclables. They believe that by doing so willguarantee that the weight of the recycling value of the gadget is greater.They also had a lot of programs for their customers to take part in. Forexample, they launched a campaign for unwanted iPods to be returnedfor recycling at more than 150 Apple retail stores. This was done for theenvironment and was free of charge.They offered incentives for customers to get a 10% discount for new iPodsif they will bring their old iPod to their stores for proper disposal andrecycling. During the summer of 2010, they expanded their stores andhave included free shipping outside the borders of U.S. so there will not beproduct purchases required for customers to enjoy their take backprograms.
  4. 4. As Apple products are designed and manufactured using high quality materials that are in high demand from recyclers, Apple is glad to expandConnect with their recycling programs not just in the United States but also in a global us! setting. The company guarantees that their activities concerning these efforts will not be short-lived and thus, will be one of their priorities. Aside from having these procedures undertaken, they are also counting and lowering their carbon footprint and still plan to improve on their manufacturing processes and designing so that recycling these used materials will be a lot easier. Dealing with the root of the problem is a lot better than solving what already is malignant. Apples decision to have a greener purpose can be attributed to the prevention of having our last remaining resources to be contaminated and polluted. As an added bonus, more and more Earth-friendly refurbishment companies like have been created to buy iPhones that are no longer in use or are already broken in exchange for cash. So join the league for nature preservation and recycle! Sell your old iPhone and commence green living! Source: