Case Study 1


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Case Study 1

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Case Study 1

  1. 1. THE HUNGER GAMES: CATCHING FIRE The science fiction adventure film The Hunger Games: Catching Fire is an American film produced by director Francis Lawrence that is based on the novel ‘Catching Fire’ by writer Suzanne Collins. The film continues with a sequel from the first original film ‘The Hunger Games’. The film series was produced and distributed by the North American entertainment company Lionsgate.
  2. 2. Production company: Color force and Lionsgate Directed by Francis Lawrence Cinematographer: Jo Willems Nationality: American Production Screen writers: Simon Beaufoy and Micheal Arndt. Suzanne Collins wrote the novel ‘Catching Fire’ Produced by Nina Jacobson and Jon Kilik Edited by Alan Edward Bell
  3. 3. Jennifer Lawrence – Katniss Everdeen Liam Hemsworth – Gale Hawthorne Cast Members Josh Hutcherson – Peeta Mellark
  4. 4. Willow Shields – Primrose Everdeen (Katniss’ sister) Woody Harrelson – Haymitch Abernathy Paula Malcomson – Katniss’ mother Elizabeth Banks – Effie Trinket
  5. 5. Distributed by Lionsgate Marketing Budget: $130– 140 million Distribution Release pattern: The film’s premiere was at the Odeon Leister Square theatre in London on 11th November 2013. It was later released in Brazil on the 15th November and the 20th in Finland , Norway and Sweden. It was also released on the 21st of November in the UK and the 22nd in the US. Overall, in the US the film was released in 4,165 theatres.
  6. 6. Promotion and Marketing
  7. 7. The Hunger Games Facebook page Hunger Games Twitter page Official Hunger Games website Hunger Games Instagram page
  8. 8. Subway’s ‘Win Your Own Victory Tour’ ‘Panem Run’ mobile game app Hunger Games Movie Mocking jay Decorative Light Bulb The Hunger Games Movie Trading Cards Hunger Games Catching Fire 7 inch Action Figure - Katniss Everdeen
  9. 9. TRAILER •
  10. 10. Soundtrack • Music: James Newton Howard In October 2012, James Newton Howard confirmed that he would return to the second sequel to continue on creating music. British singer, Ed Sheeran recorded three songs for the soundtrack but Lions gate declined the offer. Other artists featured on the soundtrack include Of Monsters and Men, The Weekend & Diplo, Imagine Dragons, Lorde, The Lumineers and Ellie Goulding.
  11. 11. Other media Hunger Games DVD Hunger Games: Catching Fire DVD Released on the 18th August 2012 To be released on the 7th March 2014 2- movie set of the Hunger Games on Blue-ray To be released on the 17th March 2014
  12. 12. The film made $158,074,286 on the opening weekend of 22nd – 24th November 2012. Target audience: Mostly teenagers 35th highest grossing film in the world! Exhibition Box office figures: $423,307,516 The film was rated 7.9/10 by the film website
  13. 13. Awards and nominations: Coldplay accepting the ‘Best song’ award at the Hollywood film awards for the song ‘Atlas’. Jennifer Lawrence, Liam Hemsworth and Josh Hutcherson on the red carpet at the People’s Choice Awards.
  14. 14. Reviews ‘Say what you like about the Twilight movies, but the mould-breaking model of an epic teen-oriented fantasy franchise that doesn't pander predominantly to a Boy's Own audience has had major repercussions for mainstream cinema. That the Hunger Games saga, with its ass-kicking, independent heroine and unusually grim subject matter, could become an international screen sensation is due in no small part to the much-maligned legacy of Bella Swan; no wonder Stephenie Meyer's all-important endorsements were splashed so prominently across the covers of Suzanne Collins's source novels.’ The Guardian ‘At its best, “Catching Fire” is a blockbuster that bites the culture that made it.’ The Boston Globe ‘The second thrilling adaptation in The Hunger Games trilogy carries on the fine work started by its predecessor’ The Telegraph ‘’As faithful as Argos or Old Yeller, Snowy or Hachiko, The Hunger Games: Catching Fire runs no risk of disappointing its absolutely ravenous target audience,’ Todd McCarthy