Holos 2.0

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Holos 2.0

  1. 1. The Holos Network 2.0 LOCAL DEALS… NOW
  2. 2. Mobile Marketingo 91% of all smart phone users have their phone within arm’s reach 24/7o In 2013, more people will use their smart phones than their PC’s to get onlineo Over 60% of 50-64 year-olds send text messageso Mobile coupons receive 10 times the redemption rate of traditional coupons Sources: Borrel and Associates – Morgan Stanley – Google – X Ad – Search Engine Land
  3. 3. Email Marketingo Research shows that most people still prefer to receive offers via emailo 77% prefer receiving offers via email vs. any other mediao Only 4% prefer receiving offers via Facebook in the same studyo Conclusion: Consumers are receptive to offers sent to them digitally, so long as they’re relevant Source: ExactTarget’s 2012 Channel Preference Survey
  4. 4. Finding Deals on Holos Search by: Name Favorites Geographic Location Category
  5. 5. Favorites Connect anytime with your fanso Customers can subscribe to receive special notifications from certain businesses by adding them to their favoriteso Option to receive emails, push notifications and text messages when that business posts a new offero User can choose to view deals from their favorite businesses within the website and mobile applicationo On average, 50 – 70% of the total Holos Network will see your offers
  6. 6. Offers on your terms. What you want. When you want. Who you want.
  7. 7. Offer Conversiono User claims your offer, which reserves it for them to use within a time period you specifyo User redeems your offer in-store via the app or printed offer
  8. 8. Standard Offer o You create standard discount, exclusive offer or special experience to be offered o Option for limited quantity o Limit per-customer redemption
  9. 9. Thanks for Favoriting Offero Provide an incentive for someone to sign up and receive your offerso “They give you permission to reach them anytime, you give them a cool offer”
  10. 10. Reward Offerso Reward your loyal customers for their business with the built-in digital loyalty programo Set offers based on number of rewards points received from users recording their purchases at your business
  11. 11. Reward Points o Customers can subscribe to receive special notification for certain businesses by “favoriting” them (+ Reward points) o Option to receive emails, push notifications and text messages when that business posts a new offer (+ Reward points) o User can choose to view deals from their favorite businesses within the website and application (+ Reward points) o Businesses can give extra points and offers for users who sign up for email, text and push notifications (+ Reward points)
  12. 12. The Goal: Send Offers Increased Loyalty Keep Get customers Favorites coming back
  13. 13. Show Me The $$$ Average Yearly Times Customer Returns to 6 Business: $11.50 grossAverage Value of Ticket: x (30% margin) Average Value of One Customer: $69.00 Net: $20.50 What if you could make this happen just 50% more of the time?
  14. 14. Show Me The $$$ Average Yearly Times Customer Returns to Business: X 6 9 $11.50 grossAverage Value of Ticket: x (30% margin) Average Value of One Customer: $103.50 Net: $31.05 300: $9,315 500: $15,525 1,000: $31,050
  15. 15. Benefitso Advanced Targeting  Create offers for everyone or just that special group of customerso Location Awareness  See and visualize your customers and how their location influences their responsiveness to your offerso Loyalty  Retain your best customers and rescue straying customers. Reward them for their loyalty and know their financial impact on your business.o Audience Building  Use great giveaways to build your audience and increase foot traffic and ROI from the Holos Network
  16. 16. Benefitso Deep, Meaningful Analytics  Know the who, what, when and where of how your offers are performingo Convenience  Create and distribute offers in minutes. Schedule future promotions and allow the platform to do the work for you.o Reach Customers Anywhere, Anytime  Use mobile notifications to reach out to your customers wherever they may be and know within certainty they’ve heard your messageo More Intelligent Promotions  Use data and analytics to answer your most pressing questions about the effectiveness of promotional marketing
  17. 17. Tracking o Track how your offer is performing: INSTANTLY o Track the total impressions of your campaign between the website and mobile app o Track geographic locations where your offers were claimed
  18. 18. Demographicso Identify your target marketo Target your most valuable demographic with custom offerso Right audience… right offero Increase likelihood of new business
  19. 19. Operational Itemso Communication with your staff is essential in making this program a successo User Manuals will be provided to help explain site admino KOMU will provide collateral materials to help you promote your digital loyalty program: o Window clings o Table tents o Business cards with QR codes to download app

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