The BALSAMS hotel is in New Hampshire, known for great food, sking, blahblah. (the reports marketing agency) (finding the world’s first inn bedded reporter to live at the hotel for two months in the summer and share their experiences via SM. Online voting to pick winner, entries from all over the world)
(Alex and Luke were already travel bloggers with a good following, so choosing them was a strategic move)Had large online presence and many platforms to show off the hotel.
(this allowed for even more interaction and exposure for the resort)Here is a the beginning of one of their episodes on the hotel, there were around forty in total
Also had contests in which people could win weekend trips to the resort. This one had people watch the episodes to get clues, when write these clues on a postcard they mailed to Alex and Luke. One winner was chosen to bring a guest for a weekend stay.
THE BALSAMS GRANDRESORT HOTEL: USING Meghan Palmer Megan Gallagher SOCIAL TO SHARE AN Nolan Krause PUR 3000 EXPERIENCE
THE BEGINNING The BALSAMS Grand Resor t Hotel wanted to share its unique experience with people from all over the world Par tnered with bobdonpaul to create the Inn Bedded Restorer Campaign 23 year old, Mar tin Edgar Earley was the fir st winner
SOCIAL MEDIACampaign thrived on social mediaEarley blogged about his experienceUpdated Facebook and Twitter daily
RESULTS20% increase in bookings for AugustIncreased awareness about the resortCampaign went so well, they decided to have another Inn-Bedded Resorter for the winter months
INN BEDDED RESORTER: ROUND TWO Decided to choose a couple for even more personal interaction and social media coverage Alex and Luke stayed at the hotel during January and February
Each week, Alex and Luke would post and blog about the best foods, people and activities they SOCIAL did Viewers posted comments on MEDIA the blog with suggestions for Alex and Luke to do and places they wanted to see. Every Monday evening, they would post a YouTube video from the previous week’s activities.http://www.youtube.com/watch?feature=player_embedded&v=oZvNQnCM13A#at=19
RESULTSTraffic to the resort’s website doubled The hotel’s opening week of Winter 2010/2011 nearly sold out and was the busiest holiday weekend in years.