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PR Campaign

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Social media PR campaign project.

Published in: Technology, News & Politics
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PR Campaign

  1. 1. THE BALSAMS GRANDRESORT HOTEL: USING Meghan Palmer Megan Gallagher SOCIAL TO SHARE AN Nolan Krause PUR 3000 EXPERIENCE
  2. 2. THE BEGINNING The BALSAMS Grand Resor t Hotel wanted to share its unique experience with people from all over the world Par tnered with bobdonpaul to create the Inn Bedded Restorer Campaign 23 year old, Mar tin Edgar Earley was the fir st winner
  3. 3. SOCIAL MEDIACampaign thrived on social mediaEarley blogged about his experienceUpdated Facebook and Twitter daily
  4. 4. RESULTS20% increase in bookings for AugustIncreased awareness about the resortCampaign went so well, they decided to have another Inn-Bedded Resorter for the winter months
  5. 5. INN BEDDED RESORTER: ROUND TWO Decided to choose a couple for even more personal interaction and social media coverage Alex and Luke stayed at the hotel during January and February
  6. 6.  Each week, Alex and Luke would post and blog about the best foods, people and activities they SOCIAL did Viewers posted comments on MEDIA the blog with suggestions for Alex and Luke to do and places they wanted to see. Every Monday evening, they would post a YouTube video from the previous week’s activities.http://www.youtube.com/watch?feature=player_embedded&v=oZvNQnCM13A#at=19
  7. 7. RESULTSTraffic to the resort’s website doubled The hotel’s opening week of Winter 2010/2011 nearly sold out and was the busiest holiday weekend in years.

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