Let Food Be thy Medicine
& Medicine Be thy Food
Megan	
  Grocki,	
  	
  
Experience	
  Strategy	
  Director	
  
#HxR2014	
...
What has happened
to our food?
How is our food
affecting our health?
What can we do
about it?
has happened
to our food?
WTF
Photo:	
  Mark	
  Kegans	
  for	
  The	
  New	
  York	
  Times	
  
Photo:www.perdueagribusiness.com	
  
Genetically modified
organisms (GMOs)
“Organisms in which the genetic
material (DNA) has been altered in a
way that does no...
Is genetically modified
(Bt) Corn
Bacillus thuringiensis 
(Bt) Corn
classified as a
pesticide by the EPA
Yellow No. 5 (tartrazine)
azodicarbonamide
MSG
Aspartame
Sodium benzoate
High fructose corn syrup (HFCS)
Sodium nitrite
80% of antibiotics
sold in the US
are used on
farm animals FDA	
  
Pesticides
Insecticides
Fungicides
Herbicides (Glyphosate)
- 527 million pound increase since 1996
C.	
  Benbrook,	
  2012...
What does our
food have to do
with our health?
We Are Sicker
& Die Younger
Than Others In Wealthy Nations
Source:	
  NaHonal	
  Research	
  Council	
  and	
  InsHtute	
 ...
American	
  Diabetes	
  AssociaHon.	
  	
  
American children born each year
since 2000, will develop Type 2 diabetes
1 in...
Source:	
  Stanford	
  school	
  of	
  medicine	
  
has food allergies
1 in 13
2,615
4,135
9,537
1998-2000 2001-2003 2004-2006
Food allergy related
hospitalizations for
children under 18
Center	
  for	...
Pediatrics,	
  May	
  21,	
  2010	
  
of girls are expected
to begin puberty
by the age of 7
15%
Centers	
  for	
  Disease	
  Control	
  
CANCER is the leading
cause of death by disease
in children under 15
President's	
  Cancer	
  Panel	
  Report	
  
of Americans are expected
to get cancer
41%
Environmental	
  Health	
  Perspec@ves	
  -­‐	
  V.106,	
  N.6	
  -­‐	
  Jun98	
  
We spend more
on health care and
disease management
than any other country on the
planet.
Source:	
  NaHonal	
  Research	
...
Many diseases
are diet-related
& PREVENTABLE
We	
  are	
  overfed,	
  and	
  undernourished	
  
Food	
  insecurity	
  
	
  
	
  
We	
  are	
  overfed,	
  and	
  undernourished	
  
Food	
  insecurity	
  
	
  
	
  
Source:	
  American	
  Journal	
  of	
  Medicine	
  (hWp://www.ncbi.nlm.nih.gov/pubmed/244405
Nearly 1 in 3
adults with a
...
Image	
  Credit:	
  Wikimedia	
  Commons	
  
What if we could
PREVENT unnecessary
illness in the first place?
What can we do
about this?
We as individuals can …
Cut Artificial Colors
Count chemicals, not calories
Eat Less Fake Food
Seek out yummy ways to consu...
We as healthcare professionals can …
Consider nutrition in our content
Build awareness around the food/health
connection
I...
Cool things
happening with
food, media, and
technology
Produce at
convenient stores
 
Fooducate	
  
Fooducate
Social media
pressure
So much sickness
could be prevented
by improving
nutrition literacy
It’s not hopeless –
we can all do
something
Food is “health” care,
Medicine is “sick” care
Let’s fix food to
improve health
Thank you!
mgrocki@madpow.com
@megangrocki
Let Food Be Thy Medicine and Medicine Be Thy Food: Improving Health by Fixing the Food System
Let Food Be Thy Medicine and Medicine Be Thy Food: Improving Health by Fixing the Food System
Let Food Be Thy Medicine and Medicine Be Thy Food: Improving Health by Fixing the Food System
Let Food Be Thy Medicine and Medicine Be Thy Food: Improving Health by Fixing the Food System
Let Food Be Thy Medicine and Medicine Be Thy Food: Improving Health by Fixing the Food System
Let Food Be Thy Medicine and Medicine Be Thy Food: Improving Health by Fixing the Food System
Let Food Be Thy Medicine and Medicine Be Thy Food: Improving Health by Fixing the Food System
Let Food Be Thy Medicine and Medicine Be Thy Food: Improving Health by Fixing the Food System
Let Food Be Thy Medicine and Medicine Be Thy Food: Improving Health by Fixing the Food System
Let Food Be Thy Medicine and Medicine Be Thy Food: Improving Health by Fixing the Food System
Let Food Be Thy Medicine and Medicine Be Thy Food: Improving Health by Fixing the Food System
Let Food Be Thy Medicine and Medicine Be Thy Food: Improving Health by Fixing the Food System
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Let Food Be Thy Medicine and Medicine Be Thy Food: Improving Health by Fixing the Food System

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What has happened to our food, how it affects our health, and how we can fix it.

Published in: Food, Health & Medicine

Let Food Be Thy Medicine and Medicine Be Thy Food: Improving Health by Fixing the Food System

  1. 1. Let Food Be thy Medicine & Medicine Be thy Food Megan  Grocki,     Experience  Strategy  Director   #HxR2014          @megangrocki  
  2. 2. What has happened to our food?
  3. 3. How is our food affecting our health?
  4. 4. What can we do about it?
  5. 5. has happened to our food? WTF
  6. 6. Photo:  Mark  Kegans  for  The  New  York  Times  
  7. 7. Photo:www.perdueagribusiness.com  
  8. 8. Genetically modified organisms (GMOs) “Organisms in which the genetic material (DNA) has been altered in a way that does not occur naturally.” -World Health Organization
  9. 9. Is genetically modified
  10. 10. (Bt) Corn Bacillus thuringiensis 
  11. 11. (Bt) Corn classified as a pesticide by the EPA
  12. 12. Yellow No. 5 (tartrazine) azodicarbonamide MSG Aspartame Sodium benzoate High fructose corn syrup (HFCS) Sodium nitrite
  13. 13. 80% of antibiotics sold in the US are used on farm animals FDA  
  14. 14. Pesticides Insecticides Fungicides Herbicides (Glyphosate) - 527 million pound increase since 1996 C.  Benbrook,  2012  
  15. 15. What does our food have to do with our health?
  16. 16. We Are Sicker & Die Younger Than Others In Wealthy Nations Source:  NaHonal  Research  Council  and  InsHtute  of  Medicine.  U.S.  Health  in  InternaHonal  PerspecHve:   Shorter  Lives,  Poorer  Health.  Washington,  DC:  The  NaHonal  Academies  Press,  2013.  
  17. 17. American  Diabetes  AssociaHon.     American children born each year since 2000, will develop Type 2 diabetes 1 in 3
  18. 18. Source:  Stanford  school  of  medicine   has food allergies 1 in 13
  19. 19. 2,615 4,135 9,537 1998-2000 2001-2003 2004-2006 Food allergy related hospitalizations for children under 18 Center  for  Disease  Control.  Na2onal  Health  Interview  Survey    
  20. 20. Pediatrics,  May  21,  2010   of girls are expected to begin puberty by the age of 7 15%
  21. 21. Centers  for  Disease  Control   CANCER is the leading cause of death by disease in children under 15
  22. 22. President's  Cancer  Panel  Report   of Americans are expected to get cancer 41%
  23. 23. Environmental  Health  Perspec@ves  -­‐  V.106,  N.6  -­‐  Jun98  
  24. 24. We spend more on health care and disease management than any other country on the planet. Source:  NaHonal  Research  Council  and  InsHtute  of  Medicine.  U.S.  Health  in  InternaHonal  PerspecHve:   Shorter  Lives,  Poorer  Health.  Washington,  DC:  The  NaHonal  Academies  Press,  2013.  
  25. 25. Many diseases are diet-related & PREVENTABLE
  26. 26. We  are  overfed,  and  undernourished   Food  insecurity      
  27. 27. We  are  overfed,  and  undernourished   Food  insecurity      
  28. 28. Source:  American  Journal  of  Medicine  (hWp://www.ncbi.nlm.nih.gov/pubmed/244405 Nearly 1 in 3 adults with a chronic disease has problems paying for food, medicine, or both.
  29. 29. Image  Credit:  Wikimedia  Commons  
  30. 30. What if we could PREVENT unnecessary illness in the first place?
  31. 31. What can we do about this?
  32. 32. We as individuals can … Cut Artificial Colors Count chemicals, not calories Eat Less Fake Food Seek out yummy ways to consume superfoods Learn more about GMOs and support labeling Support producers who don’t use antibiotics, or pesticides
  33. 33. We as healthcare professionals can … Consider nutrition in our content Build awareness around the food/health connection Integrate nutrition information into our interfaces Getting the facts and doing research is key – study food consumption patterns alongside other work
  34. 34. Cool things happening with food, media, and technology
  35. 35. Produce at convenient stores
  36. 36.   Fooducate   Fooducate
  37. 37. Social media pressure
  38. 38. So much sickness could be prevented by improving nutrition literacy
  39. 39. It’s not hopeless – we can all do something
  40. 40. Food is “health” care, Medicine is “sick” care
  41. 41. Let’s fix food to improve health
  42. 42. Thank you! mgrocki@madpow.com @megangrocki

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