Megan FingertCOM 495Robert YaleOctober 2, 2011Megan – This is an outstanding narrative. You’ve done a really great job capturing aheartwarming story of a Disneyland visit without making it too schmaltzy orunrealistic. It seems believable and works well with the existing brand characterand personality of Disney. It seems as though a narrative like this would be quite athome as a testimonial on the Disney website with accessibility information forparents. I’m glad that you didn’t try to make the persuasive purpose overt – it issubtle and understated and likely to be very effective. Really nice work on this! –Rob97 Persuasive Narrative My client is the Disney Parks and Resorts facet of the Walt Disney Company.Dedicated to creating the most magical experiences on earth, Disney Parks andResorts serve as one of the largest draws of revenue for the Walt Disney Co. Whilethis narrative could best represent any Disney park all over the world, I have chosento focus on Disneyland, the flagship park, for this assignment. It is the park I grew upgoing to at least twice a month and the one I feel I can best communicate. Thepersuasive purpose of this narrative is to make known the programs and trainingthat Disney has created for the park and park employees to ensure wonderfulexperience for physically and mentally handicapped children. The target audience ofthis narrative is parents of handicapped children. Have you ever seen a child light up with joy like this? My daughter has neverbeen to Disneyland, but, just like every child, she just seems to know the experiencethat awaits her today. Yet, the anxiety is still filling up within me. I look at my olderson, at my husband, and can’t help but wonder if she will enjoy today as much asthey will. I pulled the Sleeping Beauty costume over her head, and, as I ruffled the pinktulle skirt, she sat on the counter looking just like any other kid. I scooped Kelsey upin my arms, her golden brown hair bouncing as she giggled. Then, I lowered her intoher wheel chair – today, we are calling it her royal throne.
I can’t remember a time when a trip like this was so stress free. We traveledto a theme park last year and I fear my family will never forget the experience. Noaccessible ramps, waiting for hours for a lull in the line so we could successfully putKelsey onto the ride, accessible restrooms on the far edges of the park only. There isno worse experience that knowing that your child feels different from everyone else,but today would be different. She could hardly contain herself. Kelsey was smiling the biggest smile. As Ilooked into my husband’s eyes, he winked at me. I began to smile too. We linkedhands as we watched our son push our daughter up to the gates. As I began searchfor our tickets, a warm hand touched my shoulder. I turned and saw a cast membersmiling from ear to ear. “You must be the Johnson’s – welcome to Disneyland. Let meshow you to the entrance that will best serve you!” said the delightfully bubblyyoung redhead. She escorted up towards an accessible gate where more happy facescame to greet us. We left armed with a map and a list of time for attractions. Wepushed onward, past the train station. I heard a squeal. ‘Oh no, Kelsey!’ I thought, wondering if someone had pointed, if a child hadmade a face at her. Her hand was outreached, pointing down to the very end of MainStreet U.S.A. I let out a sigh of relief and laughed as I saw her sweet smiling facestaring in awe at Sleeping Beauty Castle. She began to reach her arms down towardsthe wheels of her chair. She could not wait any longer it seemed. Without missing abeat, her brother began to push her chair past the sparkling lights and through thecotton-candy fragranced air. I hear another child beside me. “Mommy! Mommy! Canyou believe it? It’s a real castle,” a young girl cried out as she walked past, holdingher mother’s hand. I felt a small warm hand in mine. I looked down to see Kelsey, almost teary-eyed saying, “Mommy, can you see it? We’re almost to the castle!” My vision traveledup towards the mother-daughter pair ahead of us. I grinned, squeezed Kelsey’s handtight. “Isn’t it beautiful, Kels?” I said to her sweetly, “A real castle.” As we bothlooked forward, inching closer to the castle with every step and rotation of wheel, Ifinally felt like we were just like anyone else. The hospitality continued all through the day. We were escorted onto ridesthrough accessible entrances. We were given all the time we needed to get Kelseysafely into the seat of the attraction. We ended our day at a very special place, the Princess Faire, where everylittle boy and girl can be crowned a prince or princess. I could tell Kelsey feltnervous. She was pulling at her skirt and adjusting her tiara as she watched theother children climb the stairs to the stage with ease. I looked at my husband andasked if he’d seen a ramp. “Well, hello,” said a sweet, charming voice. We turned and saw SleepingBeauty standing beside us. “It seems we have a very special princess in our midst,”she said as she sat down every so carefully in her bright pink dress. She was at eye
level with Kesley. Kelsey got shy for a moment, bowing her head and ringing her hands. Shemustered up some courage and asked so innocently, “Can I still be a princess even ifI can’t go up on the stage?” Princess Aurora giggled and cupped Kelsey’s face, “Every girl can be aprincess! All you must do is believe.” I swear Kelsey could have stood right up she was so delighted. I lookedkindly into the cast member’s eye, as if to say thank you. Never breaking character,she sauntered off, waving at Kelsey as she did.