Megan Braley Print Portfolio


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A brief portfolio of my graphic design work.

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Megan Braley Print Portfolio

  1. 1. Megan Braley, M.I.D.Designer and Communications
  2. 2. LET’S TALK about putting an end to illegal logging. Let’s talk about what it will take, realistically, to eliminate tropical deforestation. Let’s talk about strong collaboration between business, government, and local interests. Let’s talk.THE FORESTS THE FORESTS DIALOGUE (TFD) helps a diversity of stakeholders build consensus and effect solutions around the most pressing local and global forest issues of today. DIALOGUE TFD seeks common ground when that ground is thickly wooded, and when people want those woods for all variety of uses. The tool of intervention is focused dialogue, and the premise is simple and powerful: When like minds sit in dialogue, accomplishments can be impressive. When a diversity of minds sit in dialogue, accomplishments are bound to be extraordinary. We welcome the extraordinary. LET’S HAVE A CONVERSATION FOREST CONFLICTS ARE UNIQUE in their complexity and persistence, ranging widely across scales, timeframes, players, and goods and services at issue. This challenge spurred our first dialogue in 2000 and it keeps us even busier today. Unequal powers of those with a stake in the forests– Indigenous Peoples’ groups and the World Bank, for example –create fundamental stumbling blocks to finding solutions. And lack of solutions threatens a host of dire consequences: irreversible change to global climate systems, a biodiversity extinction crisis, and continued impoverishment of many whose livelihoods depend on forests. In this context, TFD hosts bottom-up dialogue initiatives to ensure a balanced representation of stakeholders’ voices and concerns in the dialogue process. In many cases, this process includes direct engagement at key field sites on the ground. KEY DRIVERS AND TRENDS AFFECTING FORESTS Project Promotional Collateral FOR THE PAST TEN YEARS TFD has observed a largely unchanging purpose and mission. For the next five years we plan to do the same. That’s our commitment, and we think it’s a good thing. Client OUR PURPOSE is to motivate sustainable land and resource The Forests Dialogue (TFD) use, conservation of forests, and improved livelihoods by urging invested groups to engage with, explore, and solve difficult forest issues. OUR MISSION is to fulfill our purpose through constructive Description dialogue processes that build trust and spur collaborative action among all key stakeholders. TFD is an independent program of Through 2015 we hope to engage 2000 diverse forest sector leaders in at least four distinct initiatives. Our extensive Yale University that helps a diversity of network of dialogue and Steering Committee ‘alumni’ will be integral in achieving this goal. stakeholders build consensus and effect TFD PURPOSE, MISSION solutions around the most pressing AND GOAL THROUGH 2015 local and global forest issues of today. This brochure promotes TFD’s mission and current initiatives. WE’RE MOVING DOUBLE-TIME: in the next five years we aim to accomplish as much as we have in the past ten, hosting 40 dialogues and up to four concurrent initiatives at once. We have three initiatives underway and are currently scoping a fourth. Responsibilities 1. REDD READINESS: target recommendations for overcoming Art Direction and Layout Design central challenges of REDD readiness at related local, national, and international levels. 2. INVESTING IN LOCALLY CONTROLLED FORESTRY: bridge the gap in understanding and foster productive partnerships between investors and rights-holders. Software 3. FREE, PRIOR AND INFORMED CONSENT: improve guidance and increase preparedness for effective FPIC approaches to Photoshop CS5, InDesign CS5 benefit affected parties. 4. THE 4FS: Changing Outlooks on Food, Fuel, Fibre and Forests: catalyze debate and rally stakeholders around the future role of the 4Fs in a “one planet economy.” Year These four dialogue initiatives will constitute the core of TFD’s work through 2015. 2011 STRATEGIC ACTIONS TO 2015
  3. 3. The Forests Dialogue Strategic Plan 2011-2015 2 AN INTRODUCTION TO THE FORESTS DIALOGUE The Forests Dialogue (TFD) helps forest stakeholders engage in vital but The Forests Dialogue contentious forest issues, to explore them together, and to seek effectiveTFD STEERING COMMITTEE 2011 changes.GeorGe AsherLake Taupo Forest Trust —New Zealand Formed in 2000, TFD provides international forest leaders engagedestebAncio cAstro DiAz with forests, forestry and the forest industries with a platform for multi-International Alliance of Indigenousand Tribal Peoples of the Tropical stakeholder dialogues focused on developing trust, sharing understandingForests (IAITPTF) and building collaborative solutions that work for forests and people.MArcus colchester Over the last 10 years, TFD has brought together over 2500 diverse ENGAGE! EXPLORE! CHANGE!Forest Peoples ProgrammeMinnie DeGAwAn stakeholders, many of them leaders of organizations that are highlyKADIOAN - Phillipines influential for forests and livelihoods, in dialogues that have addressedGerhArD Dieterle eight urgent forest issues. 1EXECUTIVE SUMMARYThe World BankGAry DunninGThe Forests Dialogue Once considered an inefficient and costly distraction, dialogue is nowPeter GArDiner accepted as an essential process for achieving improvement within theMondiJAMes Griffiths The Forests Dialogue stimulates multi-stakeholder platforms for discussion, reflection and forest sector. In addition, TFD has been recognized as a useful modelWorld Business Council for the promotion of collaborative solutions to difficult issues facing forests and people. Since for many other sectors. Its work has raised the visibility of and promotedSustainable Development its establishment in 2000, TFD has engaged more than 2500 key stakeholders from civil collaborative solutions to the issues it has tackled. Over the last 10 years,JeAnnette GurunGWomen Organizing for Change society organisations, the private sector, and governments from all over the world in some TFD has moved from a single dialogue structure to an initiative-based,in Agriculture & NRM (WOCAN) action-oriented approach. It has progressed from focusing on trust-Peter KAnowsKi 40 international dialogues.Australian National University building and shared understanding to achieving tangible and collaborativechris KniGht TFD is a small but ambitious organisation, with a reach via our governing Steering Committee outcomes. TFD’s Steering Committee and initiative participants havePricewaterhouseCoopers and Dialogue participants into institutions and organisations that are central to the future of effectively promoted consensus-based outcomes, working through bothsKiP KrAsny their own organizations and within networks formed through dialogueKimberly-Clark forests and trees in landscapes. We seek to engage stakeholders from diverse backgrounds,lArs lAestADius processes. Outcomes have been communicated through a variety ofWorld Resources Institute to explore vital but contentious issues – ‘fracture lines’ in forest uses, demands and decision- means including press conferences, presentations, publications, web-Joe lAwson making, and to change thinking and outcomes for the better. We have, for example, providedMWV based communications and follow-up meetings – with an objective of a vehicle for concerted stakeholder inputs to Forest Law Enforcement and Governance creating and realizing opportunities for positive change.stewArt MAGinnisInternational Union for the processes in Europe and North Asia, and have spread recognition of the scale of changesConservation of Nature (IUCN) required to make REDD work in the tropics. TFD work has also spawned local organisationsruth MArtinezLa Asociación Coordinadora in a range of countries determined to extend and deepen regional dialogue initiatives. TFD HIGHLIGHTS 2000 - 2010Indígena y Campesina deAgroforestería Comunitaria TFD’s dialogues have covered eight urgent issues: forest and biodiversityCentroamericana (ACICAFOC) Over the next five years, from 2011 to 2015, TFD seeks to run up to four concurrent dialogue conservation; forest certification; illegal logging; intensively managed plantedJAMes MAyers, tfD co-leADer initiatives involving up to 40 dialogues. In 2011 these initiatives are: REDD readiness; Free, forests; poverty reduction and commercial forestry; forests and climate changeInternational Institute forEnvironment and Development Prior and Informed Consent; Investing in locally controlled forestry; and the ‘4F dialogues – focused on REDD financing and readiness; investing in locally controlled forestry; and free, prior and informed consent.JAn McAlPine – changing outlooks on food, fuel, fibre and forests. A fifth dialogue on the potential role ofUnited Nations Forum on Forestsherbert Pircher GM trees within intensively managed planted forests will also be scoped. To maximise the Since 2004, TFD has produced key publications, recognized as internationallyStora Enso effectiveness of these dialogue streams, we will sharpen our communication and knowledge influential on forests issues, e.g. the ‘Beyond REDD’ consensus statement by aMiriAM Prochnow group of 250+ forest sector leaders stimulated by TFD.Apremavi - Brazil management processes over the same period, coordinating the use of information before,bob rAMsAy during and post-dialogue and targeting materials to key stakeholders. TFD has served as a catalyst and model for partnerships, and has helped defrostBuilding and Woodworkers frozen relationships, e.g. between Indigenous Peoples’ groups and the WorldInternational (BWI) Drawing on our Steering Committee’s expertise, we will implement a realistic, but Bank, and between the World Business Council for Sustainable DevelopmentcArlos roxo, tfD co-leADer and WWF.Fibria aspirational fundraising strategy to expand our business operations and to ensure that TFD’sAntti sAhi capacity can meet the growing demand for our approach and activities. In implementing In Brazil, an autonomous dialogue organization focused on national issues wasConfederation of EuropeanForest Owners (CEPF) this strategic plan we will aim for best practice in managing risk and in monitoring and formed – inspired by TFD and supported by it for the first 2 years. Follow-up localroD tAylor evaluating the work of TFD. dialoguing has been evident in numerous other countries (e.g. Bolivia, Malaysia,WWF International Russia, Nepal, Indonesia, Ghana, Guatemala, Uganda and Kenya) as a directeMMAnuel ze MeKA result of TFD initiatives.International Tropical TimberOrganization THE FORESTS DIALOGUE, YALE UNIVERSITY, 360 PROSPECT STREET, NEW HAVEN, CONNECTICUT, 06511, USA O: +1 (203) 432-5966 F: +1 (203) 432-3809 W: E: The Forests Dialogue Strategic Plan 2011-2015 2 Project ILLUSTRATING THE TFD WAY TFD ORGANIZATIONAL DIAGRAM AND INITIATIVE FLOW 7 MONITORING AND EVALUATION, AND RISK MANAGEMENT Promotional Collateral TFD Steering Advisory SUSTAINABILITY ASSESSMENT K Committee Group Client TFD will assess its operations for their environmental and social impacts, R WO (organisational leadership) (initiative leadership) taking water, waste, procurement, travel and energy use into consideration NET in view of their costs and benefits. We will audit our consumption in these areas and set targets for reductions and increased efficiencies over the The Forests Dialogue (TFD) TFD period of the Strategic Plan, whilst acknowledging the need for face to face interactions that are at the core of TFDs process and the planned growth TFD Secretariat of TFD over the same period. E N RISK MANAGEMENT Description CO E AT G LL OR AB A AB OR Each TFD initiative will be subject to a risk assessment which aims to LL G I designed TFD’s 2011-2015 Strategic AT CO E E identify: the main risks and their implicit assumptions during and after implementation of each main action, the likelihood of their occurrence Initiative Local Plan to be colorful, bright and (low, medium, high), the impact they would have should they occur Partner Partner (low, medium, high) and the risk mitigation and strategies to deal Dialogue with them. Such an assessment will also be undertaken for the TFD Participants organization as a whole each year in work planning. positive. The plan outlines TFD’s accomplishments and proposes future CONCLUSION IMPL EMENT INITIATIVES initiatives. As noted above, TFD has already produced substantial impact. Determine Key Partners Create This impact bodes well and breeds confidence that a ‘critical mass’ Advisory From Over 2500 Groups of concerned opinion formers and policy makers will continue to Stakeholders Identify Local or Global bu i ld t r u s t amo n g l e a d e rs Share Information and see through the outcomes long after the dialoguing initiatives are completed. Achieving better forestry and better livelihoods from it Responsibilities Perspectives is a complex process that is bound to take time. But effective, policy- Art Direction and Layout Design Challenge focused outputs of dialoguing can have a long shelf-life due to their Network With Local and International ENGAGE Scope the Issue relevant subject matter, concise and accessible format, and solid findings. Ultimately, for change to occur, there needs to be pressure Partners to Promote Through from below – from informed citizens who are able to use the capacity Collaborative Dialogue The and ideas generated through dialogue. All TFD activity will be focused Software Solutions facilitate c o Forests CHAN O RE on achieving this. Advocate for Dialogue Consensus- Identify GE Photoshop CS5, InDesign CS5 Based Policy Key Issues nsus PL EX at the Local, and llab National and Fracture nse International Lines ora co Level ve e ti se k ac tio Dialogue With Identify n Participants About Stakeholder Conditions Year Actions and Underlying Key Next Steps Challenges Clarify Identify Opportunities and for Resolving 2011 Distill “Fracture-Line” Findings Issues The Forests Dialogue Strategic Plan 2011-2015 7 The Forests Dialogue Strategic Plan 2011-2015 19
  4. 4. 35 36 Saucer Magnolia American Sycamore Magnolia x soulangiana Platanus occidentalis Magnolia Family Alternate, simple Sycamore Family Alternate, simple CHARACTERISTICS CHARACTERISTICS native wide tree pit needed p native wide tree pit needed narrow canopy good fall color narrow canopy good fall color p wide canopy p showy flowers p wide canopy showy flowersGuide to New Haven’s Trees drought tolerant acceptable under wires drought tolerant acceptable under wires salt tolerant good for wildlife salt tolerant good for wildlife weak wood invasive weak wood invasive URI Urban Resources Initiative New Haven, Connecticut HEIGHT HEIGHT 20-30 ft 75-90 ft Full Tree Full Tree BARK BARK Gray, smooth Molted, whitish, cream grey brown color TWIGS TWIGS Stout, with large hairy buds in winter Zigzag, terminal bud lacking, lateral buds divergent LEAVES LEAVES Alternate Alternate Simple Simple Unlobed Lobed Entire Leaf Maple-like Leaf NOTES NOTES Saucer Magnolia is the most commonly cultivated magnolia, growing well in urban settings and on a Sycamore is among of the most massive hardwood trees of eastern North America, forming a Project wide variety of soils. A hybrid of two Asian magnolia species, Magnolia denudata and M. liliiflora, Saucer canopy-emergent layer in mixed stands as well as developing an impressive bole diameter. It is Tree Guide Book Design Magnolia originated in China. The large pink flowers a riparian species, typically found on the banks resemble a porcelain teacup and saucer, hence the of flowing streams. The leaves resemble those name. Flower of Maples, but are alternate rather than opposite. Client The fruit is a fuzzy tannish-brown ball about 1” in diameter, borne singly, which breaks apart to Urban Resources Initiative (URI) Bark release the individual seeds, which are dispersed by water. The mottled bark is cream-colored, lighter than that of London Plane. Common names: American Planetree or Buttonwood. Description URI is a not-for-profit partnership with EXCELLENT SPECIMEN EXCELLENT SPECIMEN Yale University. This book will serve as 30” DBH. 201 Townsend Ave., East Shore Bark 58” DBH. 250 West Rock, Westville Fruit an educational tool for new students entering the Yale School of Forestry. The colorful guide book lists detailed SUitabLe for StreetS information about New Haven’s 96 HeigHt/Spread (ft) droUgHt toLerant UnderneatH WireS street tree species, and includes a Tree Leaf Identification Key and a Planting Common name SaLt toLerant Recommendation Chart. faLL CoLorS Latin name SUn/SHade fLoWering Responsibilities native Art Direction, Illustration, Layout Design Software Amur maackia Maackia amurensis (pg. ) 30/30 Yes Full Sun Yes No No No No Yes Photoshop CS5, Illustrator CS5, and Ash, Cimmaron Fraxinus pennsylvanica (pg. ) 80/70 No Full Sun No No Yes Yes Yes InDesign CS5 Ash, Newport Fraxinus pennsylvanica (pg. ) 80/70 No Full Sun No No Yes Yes Yes Bald Cypress Taxodium distichum (pg. ) 80/45 No Full Sun/Full Shade No No No No Yes Yes Year Black Gum Nyssa sylvatica (pg. ) 70/45 No Full Sun/Part Shade No No Yes Yes Yes 2011 Catalpa Catalpa speciosa (pg. ) 60/30 No Full Sun/Part Shade Yes No No No Yes Yes Cherry Prunus spp. (pg. ) 35/35 Yes Full Sun Yes No No No Yes Cherry, ‘Columnar Sargent’ Prunus sargentii ‘Columnaris’ (pg. ) 40/18 No Full Sun Yes No No No Yes
  5. 5. When it rains, water whooshes through our city, drains into our rivers through storm drains, and Urban Resources Initiative Questions? Call URI at (203) 432-6189, Email, or visit First Class winds up in Long Island Sound Postage New Haven, CT 06511 Place Here —but it doesn’t go alone! 195 Prospect Street Just as the rain can rinse awayJoin TreeHaven 10K sidewalk chalk and the dust on cars, it can also rinse away By Requesting A fertilizer, gasoline, and heavy metals—pollutants that end up Free Tree in our city’s rivers and streams. ne als soli ga y met r e YOU can help protect New av iliz he t fer Haven’s waterways while making your yard beautiful! There, the dirty pollutants threaten our water quality and endanger our precious marine life. Excess fertilizer in water feeds algal blooms that steal oxygen away from fish and marine life, ultimately destroying the careful balance of our ecosystem. online via Sound like something you want to be a part of? Order a free tree from URI and commit To request a free tree fill out this form, or order We employ, educate, and pay youth and adults in need of job training and experience to plant your tree. to watering the newly planted tree. Here’s the good news! es, trees filter av out pollutants Project Take_Action/Request_a_Tree.asp le before they enter Promotional Collateral nd our waterways and You can stop all of those ms a destroy marine life. You can stop happening! things from all of those ste things from happening! Your new tree will clean sy rainwater naturally. Usin g their r oot Client Tree canopies curb downpour and let the Did you know that New Haven’s Urban Resources Initiative (URI) rain soak into the soil slowly. This decreases street trees already intercept over Phone #: Address: flooding and nutrient depletion in soil, 53 million gallons of rainfall annually? Name: Email: making your yard greener and healthier. That’s a lot of water! And there’s an Description added bonus: that intercepted water saves the city over $400,000 per year! URI’s Community Greenspace program has planted more than 2,000 trees throughout New Haven, CT. My strategy was to use storytelling to Sound like something you want to be a part of? Order a free tree from URI and commit Place First Class inform New Haven’s residents about to watering the newly planted tree. Postage Here the impact trees have on New Haven’s To request a free tree fill out this form, or order online via waterways. The brochure includes Take_Action/Request_a_Tree.asp We employ, educate, and pay youth and adults in Urban Resources Initiative a perforated postcard that can be need of job training and experience to plant your tree. 195 Prospect Street detached and mailed back to URI to Free Trees Planted on Your Street! Name: New Haven, CT 06511 request a free tree. Address: Email: Responsibilities Phone #: Questions? Call URI at (203) 432-6189, Email, or visit Art Direction, Illustration, Layout Design Software Photoshop CS5, Illustrator CS5, and InDesign CS5 Year 2010
  6. 6. An Evening of Jazz featuring Saxophonist Will Cleary & Pianist Nick Weiser Monday March 7th 7:00 PM St. Paul and St. James Cathedral 57 Olive St., New Haven, CTWilliam Cleary, M.M. Saxophonist, Composer, Arranger & Educator | (713) 854-2059 An Evening of Jazz featuring Saxophonist Will Cleary & Pianist Nick Weiser Monday March 7th Project Promotional Collateral 7:00 pm Client St. Paul and St. James Cathedral William Cleary Music 57 Olive Street, New Haven, CT Description William Cleary is a professional Jazz Saxophonist who performs in New York and surrounding areas. I designed his business card and promotional materials for his performances. Responsibilities Art Direction, Layout Design Software Photoshop CS5, InDesign CS5 Year 2011