Social Media MarketingResolutions for 2013 Megan Corwin LocalMotives Marketing
New Year is a New Chance• Great time to evaluate your existing social media marketing• What’s working and what isn’t?• What do you want to add to your social media marketing plan for 2013?
5 Social Media Resolutions • Create a blog plan • Promote posts more • Better use of analytics • Capture emails from blog visitors • Concentrate on the best social media platforms
Create a blog plan • Blog posts help your search engine rank • How often do you currently blog? • Create more How-To articles • Aim to blog at least twice per week • Set aside time on your calendar to blog • Make an editorial calendar (lots of free templates online)
Promote Blog Posts More • One tweet is not enough • To avoid looking like spam, change tweet to contain things other than the blog post title – A quote from the article – A question answered in the post • Take the time to create solid online relationships so others will retweet your content
More Analysis • Dive deeper than just traffic – Bounce rate – Most popular posts – Time spent on site – Conversions to sales • Learn more about reports available in Google Analytics • Shows you what’s working (do more!)/what isn’t (stop wasting time!)
Capture Emails • Collect emails on your blog so you place contact frequency in your hands, not visitor’s • With an email newsletter, you can provide special offers or content to show you value subscribers • Not everyone on Facebook or Twitter will see your posts, but more will see your email – Be sure to use a service that does not send your messages to the Bulk folder
Identify Best Platforms • Looking at your traffic, what social sites are sending you the most traffic? • Are there sites that aren’t the right fit for your company? • Ex: B2B may do best on LinkedIn, B2C with a visual product may do best on Pinterest • Do more of what’s working, stop what isn’t working • Limit social media platforms to the few with the best results to avoid posting burnout.
WHAT ARE YOUR 2013 SOCIAL MEDIA MARKETING RESOLUTIONS?
Presented by Megan Corwin Internet Marketing Strategist LocalMotives MarketingWeb: http://localmotivesmarketing.com Twitter: @mcorwin