Proofreading a Web Site


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Pointers for proofreading a web site

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  • Proofreading a Web Site

    1. 1. Proofreading pointers for professional-looking web sites<br />By Martin Fischer<br />Copyright © Martin Fischer 2010<br />
    2. 2. Be sure all the basics are correct:<br /><ul><li>Grammar
    3. 3. Punctuation
    4. 4. Spelling
    5. 5. Syntax
    6. 6. Usage </li></li></ul><li>Maximize understandingwith:<br /><ul><li>Accuracy
    7. 7. Clarity
    8. 8. Completeness
    9. 9. Consistency
    10. 10. Readability</li></li></ul><li><ul><li>Use the spell checker and grammar checker early in the process of writing any content for the site and again after any revisions are made.
    11. 11. Keep in mind that the spell checker will not and the grammar checker may not flag misused words or instances of missing words.</li></li></ul><li>Read the entire text word-for-word at least twice!<br />
    12. 12. The first reading should occur after the first draft is completed in Microsoft Word. Another should occur after the content has been posted to the web site. Additional readings should take place after any revisions have been implemented. <br />
    13. 13. Reading the same text in two different formats (such as in Word and online, in Word and hard-copy printout, in Word and in e-mail, etc.) can be like having two different sets of eyes looking at it. You may spot an error in one format that may escape discovery in other formats.<br />
    14. 14. Break up long blocks of type to help retain viewer interest<br />Long grey expanses of text can create an attention deficit in the same way that long in-person lectures can create boredom and inattentiveness.<br />
    15. 15. Create clear paragraph breaks that provide resting places for the eyes and the mind in the process of reading, thus helping viewers mentally organize the content.<br />
    16. 16. Use one or more of these:<br /><ul><li>Paragraph indents
    17. 17. Vertical space between paragraphs
    18. 18. Boldface lead-ins to start different paragraphs or sections
    19. 19. Sub-headlines to separate different sections
    20. 20. Photos, illustrations, logos or other graphic elements</li></li></ul><li>Be sure that any bulleted items lists have parallel sentence structure and minimal redundancies.<br />
    21. 21. Review all online links<br /><ul><li>If there are any obsolete links, try to find the current link for the intended site.
    22. 22. If the site no longer exists, look for a suitable substitute, or leave it out.
    23. 23. Verify e-mail addresses.</li></li></ul><li>Double check any headlines or titles for accuracy and spelling. <br />
    24. 24. Make sure the names of any people, dates, addresses or other key factual information are accurate and spelled correctly.<br />
    25. 25. Look for any inconsistencies throughout the web site. <br />Are the following presented uniformly in look, design and typography: <br />
    26. 26. <ul><li>Headlines, titles, subject headings (Does each category have the same size, font style and boldness throughout?)
    27. 27. Body text (Same font style and size of type throughout?)
    28. 28. Punctuation (Does the site use the straight quote marks or the curly “smart” quote marks? Are commas and periods placed within quotation marks?)</li></li></ul><li><ul><li>Dashes (Are hyphens, en dashes and em dashes used appropriately?)
    29. 29. Overall web page design (Do pages with similar content also share a similar look?)</li></li></ul><li>Following the suggestions in this presentation should give your web site a more professional look that enhances both its credibility and its usability. <br />
    30. 30. But if errors slip through…<br />…fix the problem as soon as possible <br />…and resolve to do better next time <br />
    31. 31. Contact information<br />Martin Fischer<br />1032 N. Lombard Ave.<br />Oak Park, IL 60302-1435<br />E-mail:<br />Home phone: 708-386-0173<br />Cell phone: 708-204-5100<br />LinkedIn:<br />
    32. 32. Copyright © 2010 Martin Fischer<br />