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Harness the power of employees
on social networks
Miloš Blaško | @blaskomm
MILOŠ BLAŠKO
- Software engineer
- Startup enthusiast
- Co-founder of meevl (http://meevl.com)
- Co-organizer of „Startup ...
IN NEXT FEW MINUTES
• BRAND AMBASSADORS (BA)
• BA policy & strategy
• Successful case studies
• Existing BA tools for mark...
#brand_ambassador (BA)
• Also advocates and evangelists
• Word of mouth
Passionate advocate of brand’s
products and company
IS IT YOU?
EMPLOYEES AS BAs
• Every customer-facing employee
• Another marketing channel
• Employees rank HIGHER in public trust
STRATEGY FOR BA PROGRAMS
• Social media policy
• Sell to your employees first!!
• Recognize their contribution
BA CASE STUDIES
• Companies which nailed it:
EXISTING TOOLS
• Online service
• Email based
• In BETA (free)
http://meevl.com
Thank you very much 
@blaskomm | http://meevl.com
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Harness the power of employees on social networks

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With growing influence of social networks and their active users, significant number of company employees spend time online. With this fact comes a huge potential of using their (online) voice to promote company's brand, products and achievements among their friends. In my presentation, I will cover successful case studies of employee ambassador programs, social network employee policies from famous brands and existing tools that help marketers harness the power of their co-workers on social networks.

Published in: Business, Technology
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Harness the power of employees on social networks

  1. 1. Harness the power of employees on social networks Miloš Blaško | @blaskomm
  2. 2. MILOŠ BLAŠKO - Software engineer - Startup enthusiast - Co-founder of meevl (http://meevl.com) - Co-organizer of „Startup Weekend BA“ - Social network addict www.miloshes.sk
  3. 3. IN NEXT FEW MINUTES • BRAND AMBASSADORS (BA) • BA policy & strategy • Successful case studies • Existing BA tools for marketers
  4. 4. #brand_ambassador (BA) • Also advocates and evangelists • Word of mouth Passionate advocate of brand’s products and company
  5. 5. IS IT YOU?
  6. 6. EMPLOYEES AS BAs • Every customer-facing employee • Another marketing channel • Employees rank HIGHER in public trust
  7. 7. STRATEGY FOR BA PROGRAMS • Social media policy • Sell to your employees first!! • Recognize their contribution
  8. 8. BA CASE STUDIES • Companies which nailed it:
  9. 9. EXISTING TOOLS
  10. 10. • Online service • Email based • In BETA (free) http://meevl.com
  11. 11. Thank you very much  @blaskomm | http://meevl.com

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