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CUSTOMER AWARENESS AND MARKET POTENTIAL OF GEOGRAPHIC MAP DATA-B2C	<br />BY: 	SANTANU DAS<br />
INDUSTRY OVERVIEW<br />GIS<br />Industry<br />Auto <br />Mobile <br />Enterprise1<br />Insurance <br />Banking <br />Logis...
BACKGROUND OF MAGNASOFT<br />Magnasoft is a focused GIS software solutions company with innovative offerings having strate...
CONTD.<br />The Organization structure is schematically represented in:<br />The detailed roles and responsibilities <br /...
MAGNASOFT QUALITY STRUCTURE<br />
SERVICES PROVIDED BY MAGNASOFT<br />
INDUSTRIES<br />The industries where Magnasoft has its core competencies are<br />Utilities<br />Land Administration<br />...
PRODUCT VALUE PROPOSITION OPTIONS<br />Product Experience<br />Indianized maps (POI to POI Navigation)<br />Simple and eas...
MAPPING OUR COMPETITORS …<br />High<br />Coverage + data quality: A basic requirement. With international players leading ...
Mapping our competitors …<br />MAPPING OUR COMPETITORS …<br />High<br />Updates: A critical requirement with a view of the...
Mapping our competitors …<br />MAPPING OUR COMPETITORS …<br />Indianization: This will be a product experience area that a...
PROBLEM STATEMENT<br />Magnasoft, being a new entrant in the GIS market in India, faces the problem of identifying the mar...
OBJECTIVES<br />To find out the customer pain points<br />To know the customers’ needs and requirements<br />To establish ...
UNIVERSE OF STUDY<br />The universe of study in this research is the Business-to-Customer (B2C) sector of navigational dev...
PARAMETERS OF STUDY<br />Travelling trends<br />Awareness of navigation devices<br />Choice of customers<br />Challenges i...
YOUTH: HYPOTHESIS 1<br />H0: There is no relationship between Age and Familiarity of personal GPS satellite navigation sys...
YOUTH: HYPOTHESIS 2<br />H0: There is no relationship between gender and familiarity of personal GPS navigation systems<br...
WORKING PROFESSIONALS: HYPOTHESIS 1<br />H0: There is no relationship between Age and Familiarity of personal GPS satellit...
WORKING PROFESSIONALS: HYPOTHESIS 2<br />H0: There is no relationship between gender and familiarity of personal GPS navig...
VACATIONING FAMILIES:   HYPOTHESIS 1<br />H0: There is no relationship between Age and Familiarity of personal GPS satelli...
VACATIONING FAMILIES:   HYPOTHESIS 2<br />H0: There is no relationship between gender and familiarity of personal GPS navi...
SATNAV AND NOKIA: HYPOTHESIS <br />H0: There is no relationship between the currently used devices and the reason to purch...
NO. OF MOBILE PHONES OWNED<br />
MAKE OF MOBILE PHONE<br />
SERVICE PROVIDERS<br />
TRAVEL MODES<br />
FREQUENCY OF TRAFFIC IN DAILY LIFE<br />
FAMILIARITY OF PERSONAL GPS SATELLITE NAVIGATION SYSTEMS<br />
CHALLENGES - YOUTH (INNER RING), WORKING PROFESSIONALS (MIDDLE RING), VACATIONING FAMILIES (OUTER RING)<br />
WILLINGNESS TO PAY  - YOUTH (INNER RING), WORKING PROFESSIONALS (MIDDLE RING), VACATIONING FAMILIES (OUTER RING)<br />
CURRENTLY USED NAVIGATION DEVICES OF SATNAV AND NOKIA<br />
WHAT WAS THE REASON/(S) FOR CHOOSING SUCH A DEVICE?<br />
WHERE DID YOU GET THE INFORMATION ABOUT SUCH A DEVICE?<br />
WHAT MADE YOU PURCHASE SUCH A DEVICE?<br />
WHAT CURRENT CHALLENGES ARE YOU FACING IN USING SUCH A DEVICE?<br />
RECOMMENDATIONS<br />Tie-ups with handset manufacturer, Nokia and service providers, Airtel and Vodafone for a greater rea...
CONCLUSION<br />The Indian GIS market is growing but is presently still in its inception stage. The B2C sector with its di...
THANK YOU<br />
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MBA Internship Presentation - Customer Awareness and Market potential of geographic map data - B2C

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MBA Internship Presentation - Customer Awareness and Market potential of geographic map data - B2C

  1. 1. CUSTOMER AWARENESS AND MARKET POTENTIAL OF GEOGRAPHIC MAP DATA-B2C <br />BY: SANTANU DAS<br />
  2. 2. INDUSTRY OVERVIEW<br />GIS<br />Industry<br />Auto <br />Mobile <br />Enterprise1<br />Insurance <br />Banking <br />Logistics <br />Retail <br />Application <br />In-dash navigation <br />On-dash navigation <br />On board navigation <br />Off board navigation <br />Vehicle tracking solution<br />Branch/ ATM location<br />Branch/ agent location<br />Store location<br />GPS H/W<br />Interfacing S/W<br />Digitized map<br />Digitized map<br />Application provider<br />GPS mobile handset<br />Digitized map<br />Application provider<br />GPS mobile<br />GPRS (Mobile) service provider<br />Vehicle tracking system<br />Digitized map<br />GPRS (Mobile) service provider<br />GPS hardware (device)<br />Digitized map<br />GPS hardware (device)<br />Digitized map<br />GPS hardware (device)<br />Digitized map<br />Car infotainment system<br />(GPS as one of the features)<br />Requirements<br />
  3. 3. BACKGROUND OF MAGNASOFT<br />Magnasoft is a focused GIS software solutions company with innovative offerings having strategic partnerships with industry leaders in the global space. <br />Offers services ranging from application development to enterprise integration and consulting to data conversion and capture. <br />Incorporated in 2000, Magnasoft has a presence in the US, Europe and South Asia. <br />Magnasoft has executed challenging GIS projects for prestigious Fortune 500 clients and Government departments.<br />Pride, Purpose and Pleasure<br />Motto, “Learn, Earn and have Fun with Pride at work“.<br />Magnasoft believes in “LIVING ON THE EDGE”<br />
  4. 4. CONTD.<br />The Organization structure is schematically represented in:<br />The detailed roles and responsibilities <br />Individual ownership of activities <br />Individual ownership of work-products <br />Reporting structure is a mix of hierarchy and matrix nature, ensuring effective communication <br />Teams are continuously and timely trained on the work-domains of process, application, and technology.<br />
  5. 5. MAGNASOFT QUALITY STRUCTURE<br />
  6. 6. SERVICES PROVIDED BY MAGNASOFT<br />
  7. 7. INDUSTRIES<br />The industries where Magnasoft has its core competencies are<br />Utilities<br />Land Administration<br />Geological Mapping<br />Transportation<br />Location Based Services.<br />
  8. 8. PRODUCT VALUE PROPOSITION OPTIONS<br />Product Experience<br />Indianized maps (POI to POI Navigation)<br />Simple and easy to use by all classes of consumers<br />Classifies all geo-spatial information in the manner Indians understand<br />Provides voice-based access and directional information in eight Indian languages<br />Freshest Maps<br />Refresh Rates ( Updates)<br />Completeness (City wide Coverage)<br />Easy to upload and use<br />Compatible with every brand of hardware and software in the market<br />Both value propositions to be further validated on the basis of market appeal and then taken forward for brand development purposes<br />
  9. 9. MAPPING OUR COMPETITORS …<br />High<br />Coverage + data quality: A basic requirement. With international players leading the way… It is felt that this need would be addressed<br />Teleatlas<br />Coverage<br />Navteq<br />Low<br />High<br />SatNav<br />MapmyIndia<br />Quality of data<br />Low<br />* Planned<br />** As per current offerings<br />
  10. 10. Mapping our competitors …<br />MAPPING OUR COMPETITORS …<br />High<br />Updates: A critical requirement with a view of the changing infrastructure in India. Also a value proposition that Magnasoft can own !!<br />Teleatlas*<br />Updates<br />Navteq<br />Low<br />High<br />SatNav*<br />MapMyIndia<br />Quality of data<br />Low<br />* Planned<br />** As per current offerings<br />
  11. 11. Mapping our competitors …<br />MAPPING OUR COMPETITORS …<br />Indianization: This will be a product experience area that all current competitors would be weak at … a position open to Magnasoft to lead from !!!<br />High<br />Teleatlas<br />High<br />Indianized presentation<br />Navteq<br />Low<br />SatNav<br />MapmyIndia<br />Quality of data<br />Low<br />* Planned<br />** As per current offerings<br />
  12. 12. PROBLEM STATEMENT<br />Magnasoft, being a new entrant in the GIS market in India, faces the problem of identifying the market potential to best suit its business objectives to cater to all the needs of the entire GIS value chain in the B2C sector. <br />
  13. 13. OBJECTIVES<br />To find out the customer pain points<br />To know the customers’ needs and requirements<br />To establish business catering to the most critical issues<br />To know the receptiveness of GIS maps by the prospective customers<br />To know the customers’ willingness to pay<br />
  14. 14. UNIVERSE OF STUDY<br />The universe of study in this research is the Business-to-Customer (B2C) sector of navigational devices and satellite navigation systems. <br />We have concentrated and focused on three new segments and one existing market for this research. <br />The existing market is the Satnav and Nokia users and the new segments are the Youth, Working Professionals and the Vacationing Families. <br />We have selected a sample size of 100 for the three new segments and a sample size of 50 for the existing market. <br />
  15. 15. PARAMETERS OF STUDY<br />Travelling trends<br />Awareness of navigation devices<br />Choice of customers<br />Challenges in using navigation devices<br />Services preferred<br />Common service providers<br />Awareness of LBS<br />Awareness and use of VAS<br />Willingness to pay<br />
  16. 16. YOUTH: HYPOTHESIS 1<br />H0: There is no relationship between Age and Familiarity of personal GPS satellite navigation systems<br />H1: There is relationship between Age and Familiarity of personal GPS satellite navigation systems<br /> N = 100 α = 0.05<br />Since the p-value > 0.05 the null hypothesis is rejected.<br />We can say that there is relationship between the age of the youth and their familiarity of personal GPS satellite navigation systems. <br />
  17. 17. YOUTH: HYPOTHESIS 2<br />H0: There is no relationship between gender and familiarity of personal GPS navigation systems<br />H1: There is a relationship between gender and familiarity of personal GPS navigation systems<br />N = 100 α = 0.05<br />Since the p-value > 0.05 the null hypothesis is rejected.<br />Therefore there is relationship between gender and familiarity of personal GPS satellite navigation systems.<br />
  18. 18. WORKING PROFESSIONALS: HYPOTHESIS 1<br />H0: There is no relationship between Age and Familiarity of personal GPS satellite navigation systems<br />H1: There is relationship between Age and Familiarity of personal GPS satellite navigation systems<br />N = 100 α = 0.05<br />Since the p-value < 0.05 we do not reject the null hypothesis.<br />Thus in the category of working professionals there is no relationship between age and familiarity of personal GPS satellite navigation systems.<br />
  19. 19. WORKING PROFESSIONALS: HYPOTHESIS 2<br />H0: There is no relationship between gender and familiarity of personal GPS navigation systems<br />H1: There is a relationship between gender and familiarity of personal GPS navigation systems<br />N = 100 α = 0.05<br />Since the p-value > 0.05 we reject the null hypothesis.<br />There is a relationship between gender and familiarity in this sector.<br />
  20. 20. VACATIONING FAMILIES: HYPOTHESIS 1<br />H0: There is no relationship between Age and Familiarity of personal GPS satellite navigation systems<br />H1: There is relationship between Age and Familiarity of personal GPS satellite navigation systems<br />N = 100 α = 0.05<br />Since p-value < 0.05 we do not reject the null hypothesis.<br />There is no relationship between age and familiarity of personal GPS satellite navigation systems.<br />
  21. 21. VACATIONING FAMILIES: HYPOTHESIS 2<br />H0: There is no relationship between gender and familiarity of personal GPS navigation systems<br />H1: There is a relationship between gender and familiarity of personal GPS navigation systems<br />N = 100 α = 0.05<br />Since p-value < 0.05 we do not reject the null hypothesis.<br />There is no relationship between gender and familiarity of personal GPS satellite navigation systems.<br />
  22. 22. SATNAV AND NOKIA: HYPOTHESIS <br />H0: There is no relationship between the currently used devices and the reason to purchase such a device<br />H1: There is a relationship between the currently used devices and the reason to purchase such a device<br />N = 50 α = 0.05<br />Since the p-value > 0.05 we reject the null hypothesis. <br />In this existing market of Satnav and Nokia there is a relationship between the devices used and the reason behind purchasing it.<br />
  23. 23. NO. OF MOBILE PHONES OWNED<br />
  24. 24. MAKE OF MOBILE PHONE<br />
  25. 25. SERVICE PROVIDERS<br />
  26. 26. TRAVEL MODES<br />
  27. 27. FREQUENCY OF TRAFFIC IN DAILY LIFE<br />
  28. 28. FAMILIARITY OF PERSONAL GPS SATELLITE NAVIGATION SYSTEMS<br />
  29. 29. CHALLENGES - YOUTH (INNER RING), WORKING PROFESSIONALS (MIDDLE RING), VACATIONING FAMILIES (OUTER RING)<br />
  30. 30. WILLINGNESS TO PAY - YOUTH (INNER RING), WORKING PROFESSIONALS (MIDDLE RING), VACATIONING FAMILIES (OUTER RING)<br />
  31. 31. CURRENTLY USED NAVIGATION DEVICES OF SATNAV AND NOKIA<br />
  32. 32. WHAT WAS THE REASON/(S) FOR CHOOSING SUCH A DEVICE?<br />
  33. 33. WHERE DID YOU GET THE INFORMATION ABOUT SUCH A DEVICE?<br />
  34. 34. WHAT MADE YOU PURCHASE SUCH A DEVICE?<br />
  35. 35. WHAT CURRENT CHALLENGES ARE YOU FACING IN USING SUCH A DEVICE?<br />
  36. 36. RECOMMENDATIONS<br />Tie-ups with handset manufacturer, Nokia and service providers, Airtel and Vodafone for a greater reach into the customer base as these are the market leaders.<br />More focus on stable segments of working professionals and vacationing families with customized features and services.<br />As television, internet and tech magazines are more preferred by this sector, advertisements in them will create greater awareness.<br />More traffic management and route planning services should be provided.<br />More focus on PNDs should be provided.<br />The products and services should have higher and detailed area coverage with maximum points of interest.<br />Products should have exceptional features as the existing market purchases such devices for such features.<br />
  37. 37. CONCLUSION<br />The Indian GIS market is growing but is presently still in its inception stage. The B2C sector with its diversity of needs and challenges is a potential market. The Indian customers want high points of interest, regular updates and exceptional features. Diversity though exists, cost is not a constraint. The research shows that mobile phones are an indispensible asset to every Indian. The perception towards GIS is positive and is considered valuable.<br />Success of GIS and related services depend on what benefits it provides and how dependable a device is. Proper marketing channels, product innovation, value propositions and an ‘Indianized’ presentation catering to specific key advantages will go a long way to boost success.<br />
  38. 38. THANK YOU<br />

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