ZWOOR BOOTCAMPPART 1: HOW TECHNOLOGY SHAPES THE      TRADESHOW, CONFERENCES AND        CORPORATE EVENTS INDUSTRY.
The way we look at New York, Las Vegas and LosAngeles as signposts for trends that will hitCleveland a decade later, there...
The Corporate Events bring key catalysts to innovation.One: the economic downturn cut dramatically thediscretionary spend ...
The technologies that are shaping the Conference andTradeshow industry right now are socialmedia, mobility, and video, in ...
The technologies that are shaping the Conference andTradeshow industry right now are socialmedia, mobility, and video, in ...
The technologies that are shaping the Conference andTradeshow industry right now are socialmedia, mobility, and video, in ...
Social Media TechnologyThe social media is clearly well developed in the EventIndustry. Each conference now has a hashtag ...
Mobile TechnologyMobile Technology is catching up. Mobile devices becomethe tools of engagement at these events, and level...
Video technologyVideo technology is the third in the maturity curve.Convention centers are still the places to be for thee...
Innovation management.The least developed component of the ingredients forchange: Innovation management. My prediction: Th...
MOBILE TECHNOLOGY FOR EVENTStake the first step at zwoor.com             free plans available
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Zwoor BootCamp Part1: How technology shapes the tradeshow, conferences and corporate events industry.

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The technologies that are shaping the Conference and Tradeshow industry right now are social media, mobility, and video, in that order. There is a fourth catalyst, that I’Il call “wicked problem solving” that is still in its infancy, with several leading corporations driving a breakthough there.
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The social media is clearly well developed in the Event Industry. Each conference now has a hashtag in Twitter, the participants are sharing LinkedIn profiles more than business cards, and sophisticated CRM systems bring a mashup for a lead visiting a booth from Google searches, Twitter, Facebook and LinkedIn in a second. If your event does not have a hashtag, a Facebook profile, and a social media consultant seeding the conversations and reporting in the Tweetspace, read on our BootCamp. Even if you’re doing all this, maybe you’ll find a nugget or two on that article. it is Part 2 of our Zwoor BootCamp – Social Media for Tradeshows and Conferences.



Mobile Technology is catching up. Mobile devices become the tools of engagement at these events, and level the field for all – extroverts and introverts alike, well connected or first timers.

It is now socially acceptable for someone to tweet twenty times during a conference, follow, annotate and forward materials during the presentations, rate and send comments real time to the speaker. Sophisticated algorithms match your interests, the agenda topics you attend, and suggest other sessions, booth to visit, people to meet.

Video technology is the third in the maturity curve. Convention centers are still the places to be for the events, and we are still a few years away from split locations, or remote participation, in a large scale. However, if we look at what the leading corporations are experimenting with for their Corporate meetings, is a strong indications of the changes to come. Remote speakers invited to deliver a keynote to a General Managers event, CEO webcasts to tens of thousands of employees, Monday morning Board meetings enhanced by business intelligence data are just a few example on where the industry goes.

And fourth, the least developed component of the ingredients for change: Innovation management. My prediction: The events of the future will no longer centered around a location, and a fixed agenda, but mostly on creating connections, sharing expertise and solving wicked problems. If you have not yet witnessed a “hackathon” or “startup in a weekend”, make sure you go to one and observe it very closely. Focused efforts, with clear rewards, with clear themes si what you will see. The Adhocracy that Alvin Toffler spoke on 1980 will develop more and more, and new collaboration tools will emerge.

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Zwoor BootCamp Part1: How technology shapes the tradeshow, conferences and corporate events industry.

  1. 1. ZWOOR BOOTCAMPPART 1: HOW TECHNOLOGY SHAPES THE TRADESHOW, CONFERENCES AND CORPORATE EVENTS INDUSTRY.
  2. 2. The way we look at New York, Las Vegas and LosAngeles as signposts for trends that will hitCleveland a decade later, there are signpostscoming from the Corporate Events world that aredriving the entire industry forward, and will changealso how Conferences, Conventions andTradeshow are done.
  3. 3. The Corporate Events bring key catalysts to innovation.One: the economic downturn cut dramatically thediscretionary spend and put pressure on the Corporate eventplanners.Two: there is already a very heavy investment on technology– be that bandwidth, mobility or video.Three: the “new normal” pushes everyone to try newthings, and being innovative is cool again.
  4. 4. The technologies that are shaping the Conference andTradeshow industry right now are socialmedia, mobility, and video, in that order.There is a fourth catalyst, that I’Il call “wicked problemsolving” that is still in its infancy, with several leadingcorporations driving a breakthough there.
  5. 5. The technologies that are shaping the Conference andTradeshow industry right now are socialmedia, mobility, and video, in that order.There is a fourth catalyst, that I’Il call “wicked problemsolving” that is still in its infancy, with several leadingcorporations driving a breakthough there.
  6. 6. The technologies that are shaping the Conference andTradeshow industry right now are socialmedia, mobility, and video, in that order.There is a fourth catalyst, that I’Il call “wicked problemsolving” that is still in its infancy, with several leadingcorporations driving a breakthough there.
  7. 7. Social Media TechnologyThe social media is clearly well developed in the EventIndustry. Each conference now has a hashtag in Twitter, theparticipants are sharing LinkedIn profiles more than businesscards, and sophisticated CRM systems bring a mashup for alead visiting a booth from Google searches, Twitter, Facebookand LinkedIn in a second.If your event does not have a hashtag, a Facebookprofile, and a social media consultant seeding theconversations and reporting in the Tweetspace, read on ourBootCamp.Even if you’re doing all this, maybe you’ll find a nugget or twoon that article. it is Part 2 of our Zwoor BootCamp – SocialMedia for Tradeshows and Conferences.
  8. 8. Mobile TechnologyMobile Technology is catching up. Mobile devices becomethe tools of engagement at these events, and level the fieldfor all – extroverts and introverts alike, well connected or firsttimers. It is now socially acceptable for someone to tweet twentytimes during a conference, follow, annotate and forwardmaterials during the presentations, rate and send commentsreal time to the speaker. Sophisticated algorithms match yourinterests, the agenda topics you attend, and suggest othersessions, booth to visit, people to meet.
  9. 9. Video technologyVideo technology is the third in the maturity curve.Convention centers are still the places to be for theevents, and we are still a few years away from splitlocations, or remote participation, in a large scale. However, ifwe look at what the leading corporations are experimentingwith for their Corporate meetings, is a strong indications ofthe changes to come. Remote speakers invited to deliver akeynote to a General Managers event, CEO webcasts to tensof thousands of employees, Monday morning Board meetingsenhanced by business intelligence data are just a fewexample on where the industry goes.
  10. 10. Innovation management.The least developed component of the ingredients forchange: Innovation management. My prediction: The eventsof the future will no longer centered around a location, and afixed agenda, but mostly on creating connections, sharingexpertise and solving wicked problems. If you have not yetwitnessed a “hackathon” or “startup in a weekend”, makesure you go to one and observe it very closely. Focusedefforts, with clear rewards, with clear themes si what you willsee. The Adhocracy that Alvin Toffler spoke on 1980 willdevelop more and more, and new collaboration tools willemerge.
  11. 11. MOBILE TECHNOLOGY FOR EVENTStake the first step at zwoor.com free plans available

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