Turn attendees into lifelong fans     A Playbook for best social media tools and mobile apps                              ...
ZWOOR BOOTCAMP PART 3TURN ATTENDEES INTO LIFELONG FANS  A PLAYBOOK FOR BEST SOCIAL MEDIA TOOLS AND MOBILE APPS
4 to 6 weeks before : Engage• Tools: Twitter, Facebook, EventBrite, LinkedIn  Events, Zwoor Idea Challenge, Zwoor Events1 ...
4 to 6 weeks before : Engage                • Tools: Twitter, Facebook, EventBrite, LinkedIn                  Events, Zwoo...
Engage Goals1. Get more people to attend2. Reassure that other key people   attendKey Tools1. Make it easy for others to  ...
1 to 4 weeks before: Excite                • Tools: Press Release                  (PRWeb), Twitter, LinkedIn, Event Mobil...
A well created Meeting Header set will maximize engagement                                                         Maps/ A...
A well created agenda set will maximize engagement                                                                Double c...
During Event: Integrate, Inform                • Tools: Twitter, Event App, Foursquare, Survey                  App, YouTu...
Create a Twitter Wall Fora ready made Powerpoint TweetWall for your event, visitZwoor.com/wallRemember, all attendees cant...
one waypresentationscan be boring
engage your audience to learn      from each other
the easy andeffectiveplatform toengage youraudience
ZWOOR: MOBILE SURVEYS READY IN MINUTES create
ZWOOR: MOBILE SURVEYS READY IN MINUTEScollect
ZWOOR: MOBILE SURVEYS READY IN MINUTES share
ZWOOR: MOBILE SURVEYS READY IN MINUTES  create       collect       share
Publish event summaries – video, photos, To Do listsProvide attendees a way to share their notes viaTwitter (#hashtag use)...
Turn attendees into lifelong fans  A Playbook for best social media tools and mobile apps                                 ...
MOBILE TECHNOLOGY FOR EVENTS      take the first step at zwoor.com                   free plans available
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Turn your Conference and Tradeshow attendees into lifelong fans

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A clear, week by week, sequence of the best mobile apps and social media tools to Engage, Excite, Integrate/ Inform, Aggregate and Connect your Tradeshow, Conference or Corporate Event Attendees.
4 to 6 weeks before : Engage
1 to 4 weeks before: Excite
During Event: Integrate, Inform
After Event: Aggregate, Connect

Published in: Technology, Business
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Turn your Conference and Tradeshow attendees into lifelong fans

  1. 1. Turn attendees into lifelong fans A Playbook for best social media tools and mobile apps Event Post-Event 4-6 weeks 1-4 weeks Integrate/ Aggregate/ Engage Excite Inform ConnectA clear, week by week, sequence of the best mobile apps and socialmedia tools to Engage, Excite, Integrate/ Inform, Aggregate andConnect your Tradeshow, Conference or Corporate Event Attendees
  2. 2. ZWOOR BOOTCAMP PART 3TURN ATTENDEES INTO LIFELONG FANS A PLAYBOOK FOR BEST SOCIAL MEDIA TOOLS AND MOBILE APPS
  3. 3. 4 to 6 weeks before : Engage• Tools: Twitter, Facebook, EventBrite, LinkedIn Events, Zwoor Idea Challenge, Zwoor Events1 to 4 weeks before: Excite• Tools: Press Release (PRWeb), Twitter, LinkedIn, Event Mobile App, Idea ChallengeDuring Event: Integrate, Inform• Tools: Twitter, Event App, Foursquare, Survey App, YouTube, FlickrAfter Event: Aggregate, Connect• Twitter, LinkedIn, Event App
  4. 4. 4 to 6 weeks before : Engage • Tools: Twitter, Facebook, EventBrite, LinkedIn Events, Zwoor Idea Challenge, Zwoor EventsPut your event in front of as many people aspossibleMake it easy to share, comment and followProvide a Purpose to Engage Answer a survey on agenda topics Provide Ideas to an Industry wicked issueIdeal reactions during the event: “We connected via LinkedIn two weeks ago. Thanks for accepting my invite. “ “Oh, I’ve seen you submitted that terrific idea towards the Challenge. I loved it. We actually had the same idea a few months back, and this is what we’ve done” “Your tweet on Top 10 tips for B2B was very helpful. Thanks.”
  5. 5. Engage Goals1. Get more people to attend2. Reassure that other key people attendKey Tools1. Make it easy for others to promote your event (LinkedIn Events)2. Provide an engagement purpose “How might we…” (Zwoor Idea Challenge)
  6. 6. 1 to 4 weeks before: Excite • Tools: Press Release (PRWeb), Twitter, LinkedIn, Event Mobile App, Idea ChallengeProvide a platform for Speakers and Exhibitors toengage with Attendees via the Event appShare Top Voted Ideas with Idea Challengeinnovators and attendeesCreate and use the #hashtag in TwitterIdeal reactions during the event: “I received a suggestion to visit your booth from the event mobile app. I’m glad I did.“ “I’ve seen you were planning to attend this topic, so I decided to attend as well.” “Your tweet on the B2B topic made me attend your Seminar. It was well worth it, and very helpful. Thanks.”
  7. 7. A well created Meeting Header set will maximize engagement Maps/ Address Insert a good map of the venue, the address, a tel. # Overall Event Info Documents Add a link to the event website. A short PDF program file, or list of sponsors. Session Ratings: Enable ratings for the sessions. Advertising:Free plan, ad support (ads from Apple and Google) Security Public event, company event (users validate via company e-mail address), or named invites (invite one by one) Event Hashtag Tweets from mobile device will include this hashtag (user can remove) Event Editors Who else can edit the event info: agenda, speakers info, booth info. An automatic invite is sent to this address
  8. 8. A well created agenda set will maximize engagement Double check the title of the topic, and the timing Top TipsPDF reads well onmobile. Save yourfiles as PDF andpublish. Topic Info Add a shortA picture is worth description of the1,000 words. Add topic, and a picturepictures. associated with the topic (a CompanyMake it easy to logo is fine)connect (twitteretc.). Speaker Info Add a picture, aLittle details count PDF one pager– double check biography, your(time, room) title. Add social media contacts, soGive a reason via attendees can staylittle extra: a link to in touch.a tool, a goodarticle, a free Other Infodownload. Add a link to your companyName your file well. website, or blog. Add a PDF file with the presentation.
  9. 9. During Event: Integrate, Inform • Tools: Twitter, Event App, Foursquare, Survey App, YouTube, FlickrProvide a Real Time platform for Speakers to engagewith AttendeesProvide a way to push “alerts” to attendessProvide Attendees a way to easily share (Twitter viathe Event app) and vote (Zwoor Survey)Create a Twitter WallIdeal reactions during the event: “I received a suggestion to visit your booth from the event mobile app. I’m glad I did. The mobile app has been the best use of my iPad.“ “I’ve seen you were planning to attend this topic, so I decided to attend as well.”
  10. 10. Create a Twitter Wall Fora ready made Powerpoint TweetWall for your event, visitZwoor.com/wallRemember, all attendees cantweet to the #hash tag from themobile app
  11. 11. one waypresentationscan be boring
  12. 12. engage your audience to learn from each other
  13. 13. the easy andeffectiveplatform toengage youraudience
  14. 14. ZWOOR: MOBILE SURVEYS READY IN MINUTES create
  15. 15. ZWOOR: MOBILE SURVEYS READY IN MINUTEScollect
  16. 16. ZWOOR: MOBILE SURVEYS READY IN MINUTES share
  17. 17. ZWOOR: MOBILE SURVEYS READY IN MINUTES create collect share
  18. 18. Publish event summaries – video, photos, To Do listsProvide attendees a way to share their notes viaTwitter (#hashtag use)Continue providing alerts via the mobile appIdeal reactions after the event: “The mobile app allows us to stay in touch. Cannot wait for the next year Event“ “Your Take-away List of Things to Do was impressive. I have to recognize that I just took 80% of it. ” “What a terrific way to engage. My iPhone got a lot of use, and I still look at the event agenda and materials a month later” After Event: Aggregate, Connect • Twitter, LinkedIn, Event App
  19. 19. Turn attendees into lifelong fans A Playbook for best social media tools and mobile apps Event Post-Event4-6 weeks 1-4 weeks Integrate/ Aggregate/ Engage Excite Inform Connect now, GO make it happen
  20. 20. MOBILE TECHNOLOGY FOR EVENTS take the first step at zwoor.com free plans available

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