Twoor.
The “How might we…” Company
Mission: Catalyze innovation
through maximizing engagement
for our employees
How: Launch an Innovation
Challenge In your Company in Five
Easy Steps

Public Challenges – any user can contribute ideas,
tag, add comments
Typical use: Large groups: A Community Challenge, a
Social Challenge. Typically log on via the facebook ID
Private Challenges
Designed For a Company or Business Line
Challenge, or an Association or Event. Only users
with a certain e-mail domain address can
contribute. Login via the company email ID.

1. Creating a Company specific
challenge
• When creating the
challenge, instead of
selecting “Anyone” can
participate, select “Any
person with the same e-
mail domain as this user”
• Remember to use your
work e-mail address when
you register
3

2. Idea Challenge is created…
• and is visible only to
users with the user
ID associated with
the e-mail from that
domain
• Example: only users
with the email
address from
xxx@ibm.com can
see the challenge
4

3. Send the challenge private
URL to your participants
Team -
Our Event mobile app, and our survey mobile app
have gotten rave reviews from our enterprise
customers. Our challenge is now to find the next
mobile app, to continue our series...looking for your
ideas.
The best idea will be rewarded with an IPad 3, so
please make sure that you give your best idea. We've
partnered with Twoor.com, a platform that will help us
with the idea submission, the comments on the ideas, • Offering a reward for the best idea is a
and the ranking of the idea. common Best Practice
What is the next mobile app that we should design, • More importantly, ensure that your team
develop and launch? knows that the Sponsor will act on the top
Please go to ideas
https://twoor.com/challenge/detail/id/xxx,
create a user ID using your work e-mail (@work.com),
and enter your best idea.
George Burns
Director, Business Development
5

Idea Challenge Visible to the
Employees
• Employees signing in Twoor
platform with the work e-mail
will see their Company
Challenge, and can start
contributing ideas or comments
• We have a special technology
that prevents users to become
“too creative, too quickly” –
some users will see that they
cannot contribute anymore that
day
• Important - No other users can
see that challenge, unless they
sign in with that e-mail domain
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2. How it works- Invite Challenge participants
• Very important – who is the
Sponsor?
• Sponsor needs to be visible
– Ideas will be acted upon
– The sponsor will ensure funding
for the top ideas
• Who are the participants
– Public challenge (everyone can
participate)
– Only employees with a certain e-
mail address format can attend
(abc@ibm.com)
– A private group, entered as a set
of e-mail addresses
7

3. How it works- Invite Challenge participants
• Very important – who is the
Sponsor?
• Sponsor needs to be visible
– Ideas will be acted upon
– The sponsor will ensure funding
for the top ideas
• Who are the participants
– Public challenge (everyone can
participate)
– Only employees with a certain e-
mail address format can attend
(abc@ibm.com)
– A private group, entered as a set
of e-mail addresses
8

4. Challenge participants submit ideas
• Participants submit their own
ideas, via a simple form
• Or comment on others’ ideas
• Participants can “subscribe”
to challenges and ideas
• Similar / Associated ideas are
shown to participants, to
further increase participation
and ideation
9

5. Participants rate ideas, and add to them
• Participants can rate ideas
(Likes, Potential Value,
Estimated Cost)
• Participants comment on
ideas
• Over time, best ideas surface
to the top
10

Focus the solution on the innovators…
Build Teams
Recruit from across the
company or let them find Grow ideas
you. Evolve your idea by
capturing notes, todos,
documents, and links to
relevant information.
Connect Collaborate
Tags locate those with Take advantage of the
similar interests. Make collective wisdom of the
connections company through
What happens? comments and discussion.
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What really happens?
Twoor catalyzes innovation through maximum engagement
Increased Quantity of Innovation
• Ideation up 1,000%, Participation up 500%
Increased Quality of Innovation
• Collaboration with experts in the “tagged” areas
• Leads to diversity of thought, and better solutions
Translated into better Time to market
• Idea went from napkin to beta in 90 days
• We were able to lift and scale from another business unit
Engaged and Delighted Employees and Partners
• Renewed belief in your company ability to be a leader in innovation
• Value added outlet for creative employees
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*for citations, see last slide in the appendix

Twoor.com gets results by focusing
on the needs of innovators and
sponsors
• Major problems addressed:
– People want to lend their expertise to projects matching
their interests, but are unaware of opportunities
– Leaders must facilitate innovation, but have little time
– Little recognition of participation or contributions
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Ideas at your Company no
longer languish, they flourish!
By creating a solution that works
for innovators we have…
– Increased innovation participation by
500%
– Increased ideation by 1000%
– Released 10 ideas to beta
– And delighted our employees
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And we make it cost $500 per
challenge ?
And we make it five minutes to
launch a challenge
And provide all the best in class
processes to sponsor and users
along the way
What happens?
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