Twoor.The “How might we…” Company    Mission: Catalyze innovation  through maximizing engagement         for our employees...
Public Challenges – any user can contribute ideas,tag, add commentsTypical use: Large groups: A Community Challenge, aSoci...
1. Creating a Company specific           challenge• When creating the  challenge, instead of  selecting “Anyone” can  part...
2. Idea Challenge is created…• and is visible only to  users with the user  ID associated with  the e-mail from that  doma...
3. Send the challenge private      URL to your participantsTeam -Our Event mobile app, and our survey mobile apphave gotte...
Idea Challenge Visible to the            Employees•   Employees signing in Twoor    platform with the work e-mail    will ...
2. How it works- Invite Challenge participants• Very important – who is the  Sponsor?•   Sponsor needs to be visible     –...
3. How it works- Invite Challenge participants• Very important – who is the  Sponsor?•   Sponsor needs to be visible     –...
4. Challenge participants submit ideas• Participants submit their own  ideas, via a simple form• Or comment on others’ ide...
5. Participants rate ideas, and add to them• Participants can rate ideas  (Likes, Potential Value,  Estimated Cost)• Parti...
Focus the solution on the innovators…Build TeamsRecruit from across thecompany or let them find                   Grow ide...
What really happens?Twoor catalyzes innovation through maximum engagementIncreased Quantity of Innovation • Ideation up 1,...
Twoor.com gets results by focusing  on the needs of innovators and            sponsors• Major problems addressed:  – Peopl...
Ideas at your Company no longer languish, they flourish!By creating a solution that worksfor innovators we have… – Increas...
And we make it cost $500 per         challenge ?And we make it five minutes to     launch a challengeAnd provide all the b...
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Launching an idea challenge in your company in five easy steps

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How: Launch an Innovation Challenge In your Company in Five Easy Steps with Twoor.com
Private Challenges are Designed For a Company or Business Line Challenge, or an Association or Event. Only users with a certain e-mail domain address can contribute. Login via the company email ID.

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Launching an idea challenge in your company in five easy steps

  1. 1. Twoor.The “How might we…” Company Mission: Catalyze innovation through maximizing engagement for our employees How: Launch an Innovation Challenge In your Company in Five Easy Steps
  2. 2. Public Challenges – any user can contribute ideas,tag, add commentsTypical use: Large groups: A Community Challenge, aSocial Challenge. Typically log on via the facebook IDPrivate ChallengesDesigned For a Company or Business LineChallenge, or an Association or Event. Only userswith a certain e-mail domain address cancontribute. Login via the company email ID.
  3. 3. 1. Creating a Company specific challenge• When creating the challenge, instead of selecting “Anyone” can participate, select “Any person with the same e- mail domain as this user”• Remember to use your work e-mail address when you register 3
  4. 4. 2. Idea Challenge is created…• and is visible only to users with the user ID associated with the e-mail from that domain• Example: only users with the email address from xxx@ibm.com can see the challenge 4
  5. 5. 3. Send the challenge private URL to your participantsTeam -Our Event mobile app, and our survey mobile apphave gotten rave reviews from our enterprisecustomers. Our challenge is now to find the nextmobile app, to continue our series...looking for yourideas.The best idea will be rewarded with an IPad 3, soplease make sure that you give your best idea. Wevepartnered with Twoor.com, a platform that will help uswith the idea submission, the comments on the ideas, • Offering a reward for the best idea is aand the ranking of the idea. common Best PracticeWhat is the next mobile app that we should design, • More importantly, ensure that your teamdevelop and launch? knows that the Sponsor will act on the topPlease go to ideashttps://twoor.com/challenge/detail/id/xxx,create a user ID using your work e-mail (@work.com),and enter your best idea.George BurnsDirector, Business Development 5
  6. 6. Idea Challenge Visible to the Employees• Employees signing in Twoor platform with the work e-mail will see their Company Challenge, and can start contributing ideas or comments• We have a special technology that prevents users to become “too creative, too quickly” – some users will see that they cannot contribute anymore that day• Important - No other users can see that challenge, unless they sign in with that e-mail domain 6
  7. 7. 2. How it works- Invite Challenge participants• Very important – who is the Sponsor?• Sponsor needs to be visible – Ideas will be acted upon – The sponsor will ensure funding for the top ideas• Who are the participants – Public challenge (everyone can participate) – Only employees with a certain e- mail address format can attend (abc@ibm.com) – A private group, entered as a set of e-mail addresses 7
  8. 8. 3. How it works- Invite Challenge participants• Very important – who is the Sponsor?• Sponsor needs to be visible – Ideas will be acted upon – The sponsor will ensure funding for the top ideas• Who are the participants – Public challenge (everyone can participate) – Only employees with a certain e- mail address format can attend (abc@ibm.com) – A private group, entered as a set of e-mail addresses 8
  9. 9. 4. Challenge participants submit ideas• Participants submit their own ideas, via a simple form• Or comment on others’ ideas• Participants can “subscribe” to challenges and ideas• Similar / Associated ideas are shown to participants, to further increase participation and ideation 9
  10. 10. 5. Participants rate ideas, and add to them• Participants can rate ideas (Likes, Potential Value, Estimated Cost)• Participants comment on ideas• Over time, best ideas surface to the top 10
  11. 11. Focus the solution on the innovators…Build TeamsRecruit from across thecompany or let them find Grow ideasyou. Evolve your idea by capturing notes, todos, documents, and links to relevant information.Connect CollaborateTags locate those with Take advantage of thesimilar interests. Make collective wisdom of theconnections company through What happens? comments and discussion. 11
  12. 12. What really happens?Twoor catalyzes innovation through maximum engagementIncreased Quantity of Innovation • Ideation up 1,000%, Participation up 500%Increased Quality of Innovation • Collaboration with experts in the “tagged” areas • Leads to diversity of thought, and better solutionsTranslated into better Time to market • Idea went from napkin to beta in 90 days • We were able to lift and scale from another business unitEngaged and Delighted Employees and Partners • Renewed belief in your company ability to be a leader in innovation • Value added outlet for creative employees 12 *for citations, see last slide in the appendix
  13. 13. Twoor.com gets results by focusing on the needs of innovators and sponsors• Major problems addressed: – People want to lend their expertise to projects matching their interests, but are unaware of opportunities – Leaders must facilitate innovation, but have little time – Little recognition of participation or contributions 13
  14. 14. Ideas at your Company no longer languish, they flourish!By creating a solution that worksfor innovators we have… – Increased innovation participation by 500% – Increased ideation by 1000% – Released 10 ideas to beta – And delighted our employees 14
  15. 15. And we make it cost $500 per challenge ?And we make it five minutes to launch a challengeAnd provide all the best in classprocesses to sponsor and users along the way What happens? 15

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