Lead the Enterprise Social Revolution: How to Drive Sustainable Adoption


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Lead the Enterprise Social Revolution: How to Drive Sustainable Adoption

  1. 1. 1999 - IPO Blockbuster vs netflix story 2004 – 9000 stores 2010 – Bankrupt 2011 – Acquired by DISH #ShiftHappens
  2. 2. Systems Processes Structure Hierarchy #ShiftHappens
  3. 3. The Next Revolution is Here BYOD Speed of Business Do More w/ Less Social Engagement
  4. 4. Pervasive Adoption of Social Tools Humans have an intrinsic drive to engage and connect Rise of the social consumer 44% of consumers complain via social media 20% expect a response within one hour via social media We organize into communities to get things done - at home, and at work Modern social capabilities remove the barriers of geography and time Changes how we work 65% of companies are deploying at least one social software tool Always on -- Consumers use an average of devices every day 4 84% of organizations have remote workers
  5. 5. enhancing
  6. 6. The Value of Enterprise Social Employee Engagement Team Collaboration Business Agility Connected Enterprise
  7. 7. Love It When Shift Happens Organizational silos Ineffective engagement Operations R&D ? ? Marketing Sales Service ? ? Prospects HR Customers Partners è Connected enterprise Facilitates purposeful collaboration
  8. 8. Why won’t 
 this one fit? 10
  9. 9. Why Training Alone Is Not Working
  10. 10. Sustainable Adoption Goals
  11. 11. How to Drive Sustainable Adoption
  12. 12. Gartner estimates that through 2015 % 80 of social business efforts will not achieve the intended benefits due to inadequate leadership 
 and an overemphasis on technology.
  13. 13. It’s All About Business Value Financial Gains $ Expedite Innovation Facilitate Engagement
  14. 14. Social is about empowering bottom-up organization Individuals | Communities | Groups to make 
 top-down business goals successful Increase Revenue | Lower Costs | Reduce Turnover
  15. 15. Define Your Enterprise Social Vision Align company values to how enterprise social can help Business Value Enterprise Social Purpose 1.  Engaging employees; Team work 2.  Collaboration 3.  Innovation 1.  Attracting, engaging & retaining employees 2.  Connecting, collaborating & sharing with teams 3.  Adapting, competing & winning through rapid iteration
  16. 16. Map to Business Value
  17. 17. + Mobile
  18. 18. Enterprise Social = Get Your Work Done Engage, inspire, retain employees– connecting employees across org, geo, & time boundaries. Enable vital connections & collaboration – connecting employees to partners and partners to customers. Increase agility with real-time access – connecting to customers quickly and accurately. Connect with customers and turn them into loyal advocates – connecting sales, service, & partners with customers.
  19. 19. Deliver Contextual User Training
  20. 20. Employ Active Learning
  21. 21. Engage Key Business Groups Corporate Communications Human Resources
  22. 22. Establish Scalable Support
  23. 23. Essential Components §  §  §  §  §  §  §  §  § 
  24. 24. 31
  25. 25. Regular Social Adoption Activities
  26. 26. Measure Success Achieve real business relevance by measuring your outcomes in terms of ROI. Use enterprise social data to support your findings. Business Value Opportunity How does the intranet enable this? What was achieved? Team Collaboration Streamlined collaboration across regions and teams to execute go-to-market strategy. Increasing global spread of business. 15% improvement in increasing number of successful innovations for new products or services. Employee Engagement Find experts and information fast. Time saved in searching for assistance with Sales training. 30% improvement in access to experts and knowledge. How is it measured?
  27. 27. Lather, Rinse, Repeat Enterprise Social Journey Team Collaboration Governance Executive Commitment Better Engagement Relevant Governance Business Solutions Effective Communications
  28. 28. How to Transform Your Enterprise
  29. 29. Ready to Lead This Revolution?
  30. 30. #ShiftHappens
  31. 31. thank you thank you