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Александр Гальцов (aheadWorks) - Повышение эффективности сотрудничества в рамках экосистемы Magento.

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Meet Magento Russia 2015

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Александр Гальцов (aheadWorks) - Повышение эффективности сотрудничества в рамках экосистемы Magento.

  1. 1. Alexander Galtsow VP Communications and Partnerships aheadWorks Leveraging cooperation within the Magento Ecosystem for the greater good
  2. 2. The power of the best eCommerce community in the world
  3. 3. What place do extension developers take?
  4. 4. Over 2,000 companies/individuals from all around the world
  5. 5. Over 9,000 extensions listed at Magento Connect
  6. 6. Not all of them are 100% original
  7. 7. Most of the times it looks like this
  8. 8. Some are nothing more than blunt copies
  9. 9. “Thou shalt not steal” Torah
  10. 10. • Poor product quality • Nonexistent technical support • Malicious code
  11. 11. This hurts everyone
  12. 12. • Merchants • System Integrators • Extension developers • Magento as a platform
  13. 13. What can be done?
  14. 14. Magento is taking a huge step forward with the new Magento Connect.
  15. 15. John F. Kennedy “…ask not what your country can do for you, ask what you can do for your country.”
  16. 16. • Non-profit • Inclusive • Transparent Association of Magento extension developers?
  17. 17. What could it possibly do?
  18. 18. Promote best coding and technical support practices • Lead by example • Walk the extra mile • Keep it open-source
  19. 19. Adhere to the principles of fair competition • Be open and transparent • Concentrate on product • Don’t spit in the well everyone takes water from
  20. 20. Work with other developers, not against each other • Compatibility with products developed by others • Cross-product integrations • Common development guidelines
  21. 21. Innovate in terms of extension functionality • Continuously research the market • Go where no man has gone before • Take a different approach
  22. 22. Make merchants’ life just a little bit easier instead of making it harder
  23. 23. It does pay off
  24. 24. By increasing the value of Magento as a platform We help our individual businesses grow
  25. 25. “In nature, ecosystems are fragile. Everything connected to the ecosystem must work together for it to thrive.” Hiroshi Mikitani
  26. 26. • Non-profit • Inclusive • Transparent Association of Magento extension developers?
  27. 27. http://extdn.org
  28. 28. @agaltsow galtsow@aheadworks.com aheadworks.com Alexander Galtsow VP Communications and Partnerships aheadWorks

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