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Proposal Crocodile

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Proposal Crocodile

  1. 1. Brand Objective: CHANGE THE PERCEPTION<br />Old uncle<br />Old fashion<br />My dad used to buy<br />
  2. 2. Attention to Detail<br />Practicality<br />Suit your lifestyle<br />High Quality<br />Affordable Price<br />Personal<br />Unexpected<br />High Fashion<br />Surprise Elements<br />
  3. 3. Your Marketing Effort: To reach the young group<br />
  4. 4. Sponsorship of YOG Volunteers T Shirt – 30,000<br />
  5. 5. Website<br />
  6. 6. Facebook Group Status<br />122 members<br />Last update June 2010<br />Last comment is from India, and never reply<br />
  7. 7. Good Products are Worth Talking!<br />
  8. 8. What do we want to achieve?<br /><ul><li>Website worth visiting
  9. 9. Relate to target audience
  10. 10. Change perception</li></li></ul><li>
  11. 11.
  12. 12.
  13. 13. Crocodile FacebookGroup<br />Advantages <br />Easier to Set-up<br />Can message group in Inbox<br />Disadvantages<br />User actions not shown on News feed<br />Cannot monitor traffic<br />Cannot Add applications<br />Quizes<br />“Mini-websites”<br />Landing pages<br />
  14. 14. FacebookFanpage<br />(Pages allows you to monitor your Fanpage Traffic)<br />Advantages<br />Can monitor traffic<br />Messages appear in News Feeds (Less intrusive)<br />User actions shown on News Feed<br />Shown on Profiles<br />Disadvantages<br />Users still need to join groups to discuss<br />(“likes” are displayed on NewsFeed)<br />(Notifications appear on Fan’s newsfeeds - less intrusive updates)<br />(Fanpages titles are displayed on a person’s Info page -- non-fans may click on them)<br />
  15. 15. <ul><li>Videos (Fashion Tips, Meet our Model)
  16. 16. Mini Website</li></li></ul><li>Social Media Approach<br /><ul><li>Create word-of-mouth- good products are worth talking!
  17. 17. Blend in the target audience society, gain exposure.(facebook, blog, twitter, forum)</li></li></ul><li>Reaching YOG Volunteers & YOG spectators<br />
  18. 18. Facebook Campaign 1: Volunteers & Crocodile<br /><ul><li>Target audience: YOG Volunteers
  19. 19. How it works: YOG Volunteers snap pictures with them wearing the T-Shirt, and share their how CROCODILE Polo T has affect them in their volunteering experience. Win Prize
  20. 20. Strategies:1. Facebook Targeted Ads </li></ul>2. Blend in all the conversation, and lead them to crocodile facebookfanpage. <br />http://www.facebook.com/redbull?ref=ts<br />
  21. 21. Facebook Campaign 2: Spectators & Crocodile<br /><ul><li>Target audience: Spectators
  22. 22. How it works: Share what do they think about crocodile design and win prize.
  23. 23. Strategies:</li></ul>1: Facebook Targeted Ads <br />2: Blend in all the conversation, and lead them to crocodile facebookfanpage. <br />
  24. 24. When there’s a problem, there’s an opportunity<br />Lousy Food<br />http://forums.vr-zone.com/chit-chatting/801608-yog-volunteers-food.html<br />
  25. 25. No NIKE or ADIDAS water bottle<br />http://tweetmeme.com/story/2015704435/mrbrown-l-infantile-terrible-of-singapore-yog-volunteer-spectators-no-adidas-or-nike-logos-on-your-water-bottles<br />
  26. 26. Temasek Review is following YOG<br />
  27. 27. Youth SG<br />
  28. 28. Facebook Campaign 3: Monthly Tag & Tell<br />
  29. 29. Facebook Targeted Ads<br /><ul><li>Extremely Targeted
  30. 30. Country
  31. 31. Age
  32. 32. Sex
  33. 33. Relationship Status
  34. 34. Education Level</li></li></ul><li>References<br />Why these fashion websites are successful:<br />Prada lookbook: <br />http://www.thomaspink.com/fcp/content/PinkTV/editorial<br />Videos: http://www.thomaspink.com/fcp/content/PinkTV/editorial<br />Catagloguehttp://www.frenchconnection.com/content/lookbook/lookbook-man-aw10.htm?categoryid=man&cmpid=Man_AW10_To_Lookbook#<br />Fashion tips:<br />http://www.frenchconnection.com/category/man/man.htm<br />

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