Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Slogan and Sales AidsMarketing
Elements of a SloganAdvertising slogans often play a large part in the interplay between rival companies.An effective slog...
• You must create a sales aid that looks niceand have color and includes:– customer testimonials that have high descriptiv...
Slogan and sales aid
Upcoming SlideShare
Loading in …5
×

Slogan and sales aid

1,165 views

Published on

  • Be the first to comment

  • Be the first to like this

Slogan and sales aid

  1. 1. Slogan and Sales AidsMarketing
  2. 2. Elements of a SloganAdvertising slogans often play a large part in the interplay between rival companies.An effective slogan usually:•states the main benefits of the product or brand for the potential user or buyer•implies a distinction between it and other firms products - of course, within theusual legal constraints•makes a simple, direct, concise, crisp, and apt statement•is often witty, if it is required as not all advertising slogans are meant to be witty•adopts a distinct "personality" of its own•gives a credible impression of a brand or product•makes the consumer feel "good"•makes the consumer feel a desire or need•is hard to forget - it adheres to ones memory (whether one likes it or not),especially if it is accompanied by mnemonic devices, such as jingles, ditties, picturesor film sequences on televised commercials.
  3. 3. • You must create a sales aid that looks niceand have color and includes:– customer testimonials that have high descriptiveadjectives and action verbs (i.e. NOT words likepretty, nice or fine)– photo or drawing that includes the product– A product description– at least one of your selling points should beclearly demonstrated– your product slogan.

×